Your #1 guide to start a business and grow it the right way…
Search
Marketing
Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
How Halara uses influencer incentives to go viral again and again
If you’re a TikTok girlie, you’ve probably seen videos that feature Halara clothing. If you’re also a marketer, you may be wondering: How did the brand start showing up everywhere?It all started, as it often does, with organic content.One of the earliest viral posts featuring the DTC athleisure brand came…
Pre-upfront talks at CES reflect increasing optimism—and competition—in ad-supported streaming
For decades, marketers have made the pilgrimage to Las Vegas for CES each January for a number of reasons. Among them: They just can’t wait for upfronts season.With many media companies, brands, and agencies gathered on the strip, it’s inevitable that they’ll discuss advertising plans for the year ahead, and…
Coworking with Julie Triolo
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
As consumers demand more for their money, some clothing brands shift their messaging to quality
The quality of clothes—particularly women’s clothes—ain’t what it used to be. Items made from 100% natural fibers are hard to find, even at luxury prices. Many garments feel like they begin to deteriorate after a few wears, and somehow, prices still seem to keep rising.It’s become a point of passionate…
This advertiser ran for local office and won. Here’s what he learned
For what could be the first time in history, an advertiser may soon be able to fix that pesky pothole at the end of the block. At least if you live in District 19 in Dutchess County, New York, that is.Chris Drago, a marketing and advertising veteran who worked as…
New Jersey passes consumer privacy law
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.New Jersey woke up this morning and got itself a privacy law.The Garden State became the first…
From basketball to boxing: How one exec made her way through the sports marketing world
Morgan Dewan knows what it’s like to be an outsider in parts of the sports world.She started her first official sports job as a director of social media in 2013, a time when broadcast ruled the industry and many execs weren’t convinced that social would be more than a fad,…
Coworking for creators? The Lighthouse wants to make it happen
There were lots of houses built in the last few years—TikTok houses, we mean.From Hype House and Sway House to Clubhouse, influencer mansions have served as content-filming playgrounds as well as the backdrops of plenty of drama. But a new place for influencers to work, called The Lighthouse, is aiming…
NBCU’s latest ad tool: One Platform Total Audience
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Announced ahead of CES, NBCU last week rolled out One Platform Total Audience, an AI-supported ad tool…
Social media trends: Mind the generation gap
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…