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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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10 new subcultures for marketers to consider when targeting Gen Z
Wake up, babe, new subcultures just dropped.Gen Zers can be hard to understand, making them tricky for marketers to target using traditional demographics. In fact, their “fluid and fragmented interests will make traditional audience segmentation obsolete,” according to Horizon Media.So the media agency’s Why Group intelligence center and affiliated social…
Authenticity wins with multicultural gift-givers, per report
The holiday season is upon us, and, after a rocky handful of years thanks to the pandemic, there are signs that consumers are eager to celebrate like it’s 2019 again—including spending on gifts. That doesn’t necessarily mean everyone will automatically flock to your brand (even if you pull off a…
Social media trends: Burlington soup factory
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
Google search ads ran on sanctioned and pornographic websites, report finds
We’d wager a guess that the United States Army probably doesn’t want to advertise on an animated pornography website.But ads for the US Army and plenty of other advertisers appear to have run on websites like the one mentioned above, in the form of Google search ads, according to a…
Ad revenue is growing faster than expected, per analyst
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Trim the trees—the holiday season is going to be extra merry for Madison Avenue, at least according…
Coworking with Lex Josephs
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Roku makes a play for mobile app ad dollars
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Roku is going after a piece of the mobile app marketing pie.The connected TV platform, which reported…
Coworking with Joyce Kim
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Joyce Kim is the chief marketing officer of Twilio. Prior to Twilio, she served in CMO roles at tech companies including Genesys, Arm, and Wrike, and she’s also held positions at…
A marketer-friendly explainer on what’s going on at OpenAI
While most of us spent the past weekend planning menus for our turkey feasts and bracing for awkward Thanksgiving weekend hometown encounters, one of the most buzzed-about Silicon Valley startups became embroiled in scandal we haven’t seen since Succession. Seemingly out of nowhere, OpenAI sacked CEO Sam Altman, who has…
TikTok, Snap, and other apps call for new mobile measurement standards
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.A coalition of platforms including TikTok, Snap, and gaming platform Unity are calling for better measurement standards…
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