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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Bud Light notches win with UFC sponsorship
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Bud Light inked a multiyear deal with mixed martial arts league UFC to become its official beer…
Why some brands are embracing ‘fake out-of-home’
This summer, Maybelline took over public transportation in London and New York with giant mascara wands swiping larger-than-life eyelashes at Tube stops and long, purple buses roaring down Broadway. The videos went viral, with people calling them “top notch” and “the best ad ever.”Thing is, none of it actually happened.The…
Consumers are celebrating (and shopping for) the holidays like its 2019: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Holiday cheer is so back, at least according to Deloitte’s 2023 Holiday Retail Survey.The past few winters…
Google saw double-digit revenue growth in Q3
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Despite recent drama in Washington, DC, Google continued to print money last quarter.The company reported almost $77…
Heard at Advertising Week 2023
Advertising Week New York: We came, we saw, we conquered survived.The four-day conference last week was chock-full of, well, everything, including panels and keynotes from brands like Mattel and Netflix and topics ranging from women’s sports to the importance of food delivery. And in addition to some extremely long lines,…
X to debut two new subscription tiers
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Changes at X continue: The platform plans to roll out new “premium” subscription tiers, Elon Musk said…
Advertising’s holding companies report Q3 earnings
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Last week, several major holding companies reported quarterly earnings, providing a sense of how the industry is…
Mobile phones are the most popular devices used to shop, report says
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.If you’re wondering what your friend with the privacy screen is doing on their phone, there’s a…
Coworking with Pamela Drucker Mann
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
How brands can engage with the next generation of sports fans
Gen Z has been accused of killing lots of things—side parts, malls, and hustle culture, to name a few—but sports isn’t one of them.Younger consumers are, however, engaging with sports and athletes differently than older fans, executives and athletes repeatedly said during Advertising Week New York.“I’ve seen emails recently around…
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