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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Shifts at GroupM, 72andSunny, and more
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions,…
WPP Q3 revenue fell amid tech sector weakness
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.WPP’s organic revenue fell in Q3, in large part due to spending pullbacks in the tech sector…
Coworking with Lauren Sallata
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Why Pluto TV emphasized human-led curation in its fall campaign
Algorithmically generated programming recommendations are table stakes for streaming services. Pluto TV hopes its human touch is what makes it stand out.In a fall campaign that debuted earlier this month, the Paramount-owned streaming service opted to fictionalize the real-life people behind the programming of the free service’s lineup of channels…
Time spent watching television ads could fall nearly a quarter by 2027, according to forecast
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s touch and go for the tube—at least for advertisers.In the US, time spent with television ads…
Gen Zers can recognize brands based solely on ‘sonic memes,’ report says
Some Gen Zers can name a brand based on sound alone, according to a new report from sonic branding agency amp.The agency’s research and insights team analyzed the sonic branding work of 72 companies that Morning Consult previously found were most popular among Gen Z to see if sound might…
Losses lessen at Peacock as subscriber count reaches 28 million
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Peacock’s move to make customers sign up and pay up is working.NBCUniversal’s flagship streaming service added 4…
Some of the newest NBA jersey sponsors are brands you might not expect
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Every season is basketball season. Truly. The WNBA season ended Oct. 18, when the Las Vegas Aces…
Social media trends: There’s always gonna be another mountain
Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.Ski brand rebrand: A New York ski resort’s whimsical rebrand is being ill-received on the internet, with marketer and TikToker Ashwinn Krishnaswamy calling it “one of…
Meta’s earnings another sign of advertising rebound
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The ad rebound appears to be real.Yesterday, Meta reported record-breaking revenue in Q3, bringing in more than…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Startups face numerous challenges on their journey to success, and failing to overcome any one…