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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Why Slim Jim and WWE rekindled their historic partnership
On April 7, WWE star LA Knight made a pit stop before his WrestleMania 40 match against AJ Styles.As he strutted to the ring, he embraced a woman sitting in the front row who had won a Slim Jim sweepstakes for tickets to the event. The camera then panned to…
Podcasting doesn’t technically need upfronts. They’re getting more popular anyway
It started with the TV industry.Upfronts, that is. The annual gathering of media buyers and sellers dates back to the 1960s, when ABC gave the first upfronts presentation, and the TV industry still descends on New York City every May for upfronts.They’re not the only ones—the podcast industry has, for…
Jolie showerheads are all over social media—and that’s by design
A showerhead that costs $165 (or more, if you include the cost of quarterly shower-filter replacements) might seem like a luxury product to most. But that’s not how Arjan Singh, co-founder and head of brand marketing and operations at Jolie Skin Co.—which sells a showerhead that promises to filter out…
There’s a new marketplace exclusively for buying women’s sports media
Wake up, babe. New media marketplace just dropped.Fan intelligence company Sports Innovation Lab has teamed up with media agency Trailblazing Sports Group to create the Trailblazing Marketplace, which gives media buyers access to women’s sports inventory across sports and platforms. The marketplace was announced Thursday during Sports Innovation Lab’s Women’s…
UMG music to return to TikTok after companies reach licensing agreement
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.We’re so back. TikTok and Universal Music Group struck a new deal that will bring music from…
TikTok expands advertiser partner program amid looming ban
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.TikTok’s future in the United States may be uncertain, after President Biden signed a law that could…
Reddit COO Jen Wong on the platform’s pitch to advertisers
Everything is an advertising business, even Reddit. According to the company’s S-1, 98% of its revenue comes from advertisements, and while the company was founded in 2005, it wasn’t until 2018 that it says it “meaningfully” invested in its ads business.It was around that time that Jen Wong joined the…
Roku is bringing even more brands into Roku City
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s been a year since Roku started courting brands for Roku City, and the flirtation is far…
How Frida found organic success through ‘unfiltered’ content
It takes nine months to make a baby—and, evidently, to turn around a baby brand’s social media strategy.Last year, the team at Frida, which sells products for babies and their parents alike, found that the curated, graphic-centric content that was successful on Instagram 10 years ago just wasn’t resonating with…
‘Oppenheimer,’ sports content boost Peacock viewership
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Last summer’s smash hit Oppenheimer keeps paying off.The historical drama made more than $970 million at the…
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