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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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McDonald’s spin-off brand, CosMc’s, explained
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.McDonald’s debuted its new restaurant, CosMc’s, earlier this month, and some marketers are lovin’ it.CosMc’s, which the…
Amazon’s Neal Richter on AI’s impact on advertising
Amazon is really good at selling stuff online. Now, as its programmatic ad tools continue to grow, it’s eyeing the rest of the internet.Marketing Brew spoke with Neal Richter, director of advertising science at Amazon DSP, the company’s ad-tech tool that merges its marketplace data with the rest of the…
Coworking with Jessica Sutherland
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
What took over our timelines in 2023
Social media trends move pretty fast…If you don’t stop and look around once in a while, you could miss them. Or something like that.While it can be hard to remember what went viral even last week, we felt it was important to look back at all the brand moments that…
Social media trends: Wrap it up and put a bow on it
Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.Put a ring bow on it: Fast-food joints seem to be loving the coquette trend, if you even care. Raising Cane’s, Chipotle, McDonald’s, and Jollibee are…
Marketing Brew’s favorite reads of 2023
We get it, you’re good at journalism!There was some amazing reporting and writing published this year, and we compiled a list of some of our favorite stories we read in the past 12 months from publications other than our own. We broke it down based on the subjects we focus…
What 2024 has in store for influencer marketing, according to experts
From debates around deinfluencing to the increased use of UGC, 2023 saw a lot of change in the influencer marketing space.With a new year just around the corner, we asked people in the industry what they think will be the biggest trends to watch for in 2024.AI gets more sophisticated:…
How brands are collaborating with the Queen of Christmas
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Ever since she defrosted and told us it was tiiiiiiime, it’s been Mariah Carey’s season. And brands…
Our favorite (and least-favorite) brand collaborations of 2023
In 2023, brand collabs were inescapable. While some made sense conceptually, others have truly haunted us since we first laid eyes on them…here’s looking at you, Velveeta martini. We can’t believe that was last year; where does the time go?Whether intentionally provocative, truly inspired, or just a shot and a…
Some brands are swarming football games with wrapped cars
Couldn’t secure a Super Bowl ad? Why not rent a car instead?Like seemingly every other surface in the world, cars have become a popular vehicle for ads. Rideshare advertising company Carvertise has been putting them there since 2012, when co-founder and operating partner Greg Star and his partner were still…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
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A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…