Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Ad blockers that previously worked on YouTube are heading to the software farm upstate.Google has begun a…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Still hoping to snap up a Super Bowl ad slot for 2024? You’re probably out of luck.CBS…
Social media: can’t live with it, can’t live without it.Since last November, Why Group, Horizon Media’s behavioral science practice, has been tracking trust in social media platforms relative to current events with monthly surveys of around 1,000 Americans. The latest edition of its Social Media Trust Tracker covers data from…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Amazon Fire TV is rolling out new options for advertisers as connected TV investment continues to climb.The…
The world of fantasy sports is dog-eat-dog—and not just for those managing fantasy teams. For brands that operate fantasy platforms, it’s a competitive space, especially given the dominance of major sports media companies like ESPN and Yahoo and sportsbooks like FanDuel and DraftKings. But there’s at least one underdog with…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Netflix’s ad-supported tier has 15 million monthly active users globally, the streamer announced Wednesday.The figure, which Netflix…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The holiday season is right around the corner. Consider this a reminder that it’s time to start…
Beep. Beep. Beeeeeep. That’s the sound of the IP address as an identifier on life support.In mid-October, Google announced that it planned to begin experimenting with a feature that cloaks users’ IP addresses within its Chrome browser, following in the footsteps of Apple, which in 2021 began hiding user IP…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Much like choosing a costume, Halloween campaigns can be masterfully executed or miss the mark. So which…
It’s been more than two years since the first NIL deals went live, but some marketers still see the space as the “wild West,” as a few sports attorneys and marketers put it.Maybe that’s because the legal framework for NIL is still evolving: “The landscape was shifting as we learned…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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