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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How Pop-Tarts pulled off its unforgettable mascot sacrifice
On December 28, 2023, a sacrifice was performed on live TV.The Strawberry Pop-Tarts mascot, who was introduced Eras Tour–style at the Pop-Tarts Bowl, worked the crowd (and the refs) before willfully giving up its life at the end of the game via giant-toaster submersion. The victors from Kansas State then…
Baltimore Ravens brought comedian Stavros Halkias’s ‘Ronnie’ character to an NFL game
On New Year’s Eve, the Baltimore Ravens clinched the top spot in their conference. In theory, this grants the team the easiest path to the Super Bowl. Yet the news was briefly eclipsed by the in-stadium appearance of Ronnie, a brash and beefy caricature of Maryland’s, uh, crustier sports fans.Ronnie,…
Here’s how three people in the ad industry are using AI
2023 was the year everyone’s parents asked them if AI was going to put them out of a job.We’re not quite there yet, but Marketing Brew thought it might be worthwhile to ask a few different folks in the advertising industry—an agency exec, a creative, and a data analytics expert—how…
US presidential election ad spend is already climbing: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Less than a year out from the 2024 US presidential election, ad spend for the race has…
Why brands keep embracing Taylor Swift and Travis Kelce
One Monday in November, Missouri-based marijuana dispensary chain Greenlight Dispensary found itself with more than 2,000 new customers thanks to Taylor Swift.That’s because Greenlight offered 13% off (a reference to Swift’s favorite number) to customers who used the discount code “Swiftie” or mentioned the promotion that day. It was one…
The days of the traditional agency of record could be numbered
Agencies scored plenty of wins in 2023. Major advertisers like Verizon, General Mills, and Kimberly-Clark all named new creative or media agencies of record this year, indicating that the AOR relationship is still valued among marketers.But according to data from marketing consultancy R3, there have been roughly 29% fewer media…
The year in women’s sports—and women’s sports marketing
Sports were most definitely for the girls in 2023.Even though the US Women’s National Team didn’t bring home the World Cup trophy this year, women’s soccer still scored some notable wins. Women’s basketball caught fire thanks to the March Madness drama between Louisiana State University and the University of Iowa,…
Agencies are prioritizing personality, authenticity when hiring
Much like your For You page, the skills ad agencies are looking for in creatives are always changing.For a while, nearly everyone thought the metaverse would be the next big thing. Last spring, TikTokers at agencies were all the rage. Now, AI is the talk of the town, although robots…
This year’s biggest agency news, executive moves, and account changes
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Between industry scandals, major agency restructures, and AI crashing the party, 2023 proved to be eventful for…
Agencies are tackling generative AI, but with a little help
It’s been approximately a year since OpenAI released ChatGPT. Since then, seemingly every chief marketing officer and advertising talking head has chimed in about how revolutionary and transformative the underlying technology, generative AI, will be.They could be right. So far, the advertising industry has looked to Silicon Valley, from startups…
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