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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Coworking for creators? The Lighthouse wants to make it happen
There were lots of houses built in the last few years—TikTok houses, we mean.From Hype House and Sway House to Clubhouse, influencer mansions have served as content-filming playgrounds as well as the backdrops of plenty of drama. But a new place for influencers to work, called The Lighthouse, is aiming…
NBCU’s latest ad tool: One Platform Total Audience
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Announced ahead of CES, NBCU last week rolled out One Platform Total Audience, an AI-supported ad tool…
Social media trends: Mind the generation gap
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
A way-too-early look at a cookieless internet
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.They did it, they really did it. Google really got rid of cookies. Sort of.On January 4,…
Advertising spend will bounce back in 2024: S&P Global Ratings
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Advertising spend is expected to make a recovery in 2024, but legacy media will continue to face…
Coworking with Priscilla Barolo
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Priscilla Barolo is head of marketing and communications at Neat, a video technology company. Before joining Neat, she was head of communications at Zoom.Favorite project you’ve worked on? Zoom’s IPO—and probably…
Why CMOs and other marketing execs flock to CES every year
CES is so back.Last year’s event saw more than 115,000 people come through the Las Vegas Strip—and, as per usual, many of them were marketers. This year, which is expected to attract 130,000 attendees, is proving to be no different. Despite the effects of the pandemic on business travel, several…
Everything we know about the ads in Super Bowl 58
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Get that onion dip ready. The Super Bowl is one month away, which really just means the…
Telly falls short of delivering half a million TVs, but says people are watching
There’s ad-supported television, and then there’s Telly, a company that’s so ad-supported it’s giving away free 4k televisions in exchange for data and eyeballs.If you haven’t heard, the company’s gimmick is a second “smart screen” installed underneath the TV, showing, among other features like the weather and sports scores, digital…
What Gen Z thinks of social, video, AI, and sports: report
New year, same trendsetters.As Gen Z’s purchasing power continues to climb, the demographic’s influence on culture and consumer behavior is only going up, according to a new report from Morning Consult.The report, based on several surveys conducted in October and November, including two of about 1,000 Gen Zers each, offers…
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