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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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The IAB Tech Lab is seeking comment on a new data deletion framework
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The IAB Tech Lab is asking everyone to get on the same page when it comes to…
look inward before weighing in on politics
Jumpscare alert: It’s about time to start thinking about how the 2024 presidential election might play into brand strategy.But for some brands, the answer might be not at all. According to Morning Consult’s “Election Playbook” for brands, the majority of American adults (53%) said corporations shouldn’t involve themselves in political…
Peacock brings shoppable ads to the ‘Below Deck’ franchise
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.If you’ve ever watched Below Deck and found fashion inspo in Captain Sandy, then boy, do we…
For e.l.f. Cosmetics, Jennifer Coolidge is the gift that keeps on giving
Nine months after Super Bowl 57, there aren’t many people who are still talking about it—with the exception of the e.l.f. Cosmetics marketing team (and the Kelce family, probably).The beauty brand first partnered with The White Lotus actor Jennifer Coolidge for its Super Bowl ad earlier this year, a 30-second…
Coworking with Khalid El Khatib
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Khalid El Khatib is CMO of Stack Overflow, an online community for developers.Favorite project you’ve worked on? Since I started at Stack Overflow in 2018, I’ve had the privilege of running…
The best and worst rebrands of 2023, according to experts
Roll out a worldwide rebrand. Even with the most eye-catching new visual identity, your rebrand can’t get off the ground without a solid launch strategy. To help you capitalize on your global rebrand rollout, Frontify created this guide full of expert takes from every layer of the rebranding journey. Reintroduce…
Google beefs up Performance Max with more AI
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Google is putting a little more AI in its AI.The company’s previously announced generative AI advertising tools,…
How Sara Gotfredson built her career proving the value of women’s sports
This story is the first in a series on women leaders working to increase brand investment in women’s sports. Keep reading Marketing Brew for more profiles to come.When Sara Gotfredson first started selling sports ad inventory in 2001, brands hardly had any opportunity to run ads during women’s games, and…
MiQ acquires compliance platform Grasp
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.On Monday, the programmatic media buying agency MiQ acquired the compliance platform Grasp, the latest in a…
Hulu’s book-to-series titles are getting a boost from Barnes & Noble
For most viewers in the US, the Hulu drama series Black Cake wasn’t available on the streaming service until this week. But some bookworms got a slice of the show a few weeks early.The first two episodes of the Hulu original, an adaptation of the 2022 best-selling debut novel by…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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