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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Netflix’s ad tier counts 23 million monthly active users
Netflix’s ad-supported tier continues to gather steam, but another competitor is on the way.The streamer added more than 13 million subscribers globally in its most recent quarter, it said this week, surpassing analyst estimates and bringing its total subscriber count to 260.3 million households globally.The US and Canada, where Netflix…
Max isn’t behind the ‘mob wife’ trend—but it’s not mad about it
“Clean girl is out. Mob wife is in.”That’s according to TikToker Kayla Trivieri, who has racked up more than 200k likes on her video about the aesthetic gaining traction online and in the media.But while some people are sharing how-tos and expressing excitement around channeling their inner Carmela Soprano with…
How Josh Cellars is responding to all those memes
Like an elementary school classroom in the ’90s, X was full of Joshes last week.The social memes, which focused on Josh Cellars’s wine, took off like wildfire and consisted of everything from puns to lyrics and jokes about the approachably named wine. At one point, someone joked that Josh’s marketing…
How Halara uses influencer incentives to go viral again and again
If you’re a TikTok girlie, you’ve probably seen videos that feature Halara clothing. If you’re also a marketer, you may be wondering: How did the brand start showing up everywhere?It all started, as it often does, with organic content.One of the earliest viral posts featuring the DTC athleisure brand came…
Pre-upfront talks at CES reflect increasing optimism—and competition—in ad-supported streaming
For decades, marketers have made the pilgrimage to Las Vegas for CES each January for a number of reasons. Among them: They just can’t wait for upfronts season.With many media companies, brands, and agencies gathered on the strip, it’s inevitable that they’ll discuss advertising plans for the year ahead, and…
Coworking with Julie Triolo
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
As consumers demand more for their money, some clothing brands shift their messaging to quality
The quality of clothes—particularly women’s clothes—ain’t what it used to be. Items made from 100% natural fibers are hard to find, even at luxury prices. Many garments feel like they begin to deteriorate after a few wears, and somehow, prices still seem to keep rising.It’s become a point of passionate…
This advertiser ran for local office and won. Here’s what he learned
For what could be the first time in history, an advertiser may soon be able to fix that pesky pothole at the end of the block. At least if you live in District 19 in Dutchess County, New York, that is.Chris Drago, a marketing and advertising veteran who worked as…
New Jersey passes consumer privacy law
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.New Jersey woke up this morning and got itself a privacy law.The Garden State became the first…
From basketball to boxing: How one exec made her way through the sports marketing world
Morgan Dewan knows what it’s like to be an outsider in parts of the sports world.She started her first official sports job as a director of social media in 2013, a time when broadcast ruled the industry and many execs weren’t convinced that social would be more than a fad,…
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