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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Coworking with Lex Josephs
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Roku makes a play for mobile app ad dollars
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Roku is going after a piece of the mobile app marketing pie.The connected TV platform, which reported…
Coworking with Joyce Kim
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Joyce Kim is the chief marketing officer of Twilio. Prior to Twilio, she served in CMO roles at tech companies including Genesys, Arm, and Wrike, and she’s also held positions at…
A marketer-friendly explainer on what’s going on at OpenAI
While most of us spent the past weekend planning menus for our turkey feasts and bracing for awkward Thanksgiving weekend hometown encounters, one of the most buzzed-about Silicon Valley startups became embroiled in scandal we haven’t seen since Succession. Seemingly out of nowhere, OpenAI sacked CEO Sam Altman, who has…
TikTok, Snap, and other apps call for new mobile measurement standards
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.A coalition of platforms including TikTok, Snap, and gaming platform Unity are calling for better measurement standards…
Stan(ley)s and Nathan for ‘Anyone But You’
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
What professional namers think about X
Roll out a worldwide rebrand. Even with the most eye-catching new visual identity, your rebrand can’t get off the ground without a solid launch strategy. To help you capitalize on your global rebrand rollout, Frontify created this guide full of expert takes from every layer of the rebranding journey. Reintroduce…
Why Pepsi brought back its biggest spokesman to promote its smallest drink
Pepsi’s latest campaign is for all the short kings out there, even though it stars Shaquille O’Neal.As part of an ongoing 125th anniversary celebration, the soft-drink brand is taking a look back at some of the most significant moments in its history. That includes partnerships with big celebrities, and Shaq,…
How brands brought reality TV to life at BravoCon ’23
It’s been a #scandalous year over at Bravo—you only have to look at the Vanderpump Rules cheating scandal, “Scandoval,” and The Real Housewives of New York City’s “Cheesegate” for proof. But those moments can translate to big business for Bravo and its parent company, NBCUniversal, plus the company’s brand partners.That…
Close friends and brand enemies?
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
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