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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How Bud Light and Michelob Ultra are aiming to stand out during the Super Bowl
Anheuser-Busch InBev’s 33-year run as the Super Bowl’s exclusive alcohol advertiser ended in 2022, but the company still has a dominant presence on advertising’s biggest stage.How dominant? Well, this year, the brewer bought up two and a half minutes of Super Bowl ad time, making it the biggest beer and…
Hellmann’s fourth Super Bowl ad continues its tradition of food waste messaging—with a furry twist
The cat’s out of the bag: Hellmann’s joined the early wave of brands releasing their Super Bowl ads weeks ahead of the game. For its fourth year in the Super Bowl, the brand included two Saturday Night Live alums, a furry friend, and its usual messaging about preventing food waste.This…
With its Super Bowl spot, Drumstick hopes to be more than a ‘latent memory’ of summer
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.February feels more like a buffalo-dip-and-chili month than, say, one for novelty ice-cream confections. But Drumstick, the…
Lessons from the Super Bowl’s biggest ad successes—and failures
The Super Bowl is advertising’s biggest stage—and an expensive one, at that.This year, it cost advertisers up to $7 million for 30 seconds to appear in the national broadcast, and that’s just to get it on the air. These days, Super Bowl advertisers are often encouraged to shell out for…
Publicis Health to pay $350 million in settlement around opioid marketing
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.For the first time, an ad agency has agreed to a settlement over its role in the…
Why the New York City Ferry is sailing into advertising
Seeing more ads on the New York City Ferry? Thank Mayor Eric Adams.While the New York City transit system has always given advertisers the opportunity to reach commuters and tourists, the city’s ferry service—38 boats serving parts of Manhattan, Brooklyn, Queens, The Bronx, and Staten Island—has started to lean more…
Why Oreo is returning to the Super Bowl after more than a decade
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Milk’s favorite cookie is back for America’s favorite sport.After an 11-year hiatus, Oreo will once again advertise…
After a year of backlash, Bud Light returns to the Super Bowl
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s been anything but a light year for America’s second-best selling beer.In what seems to be an…
Coworking with Becky Owen
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Becky Owen is the global chief marketing officer of Billion Dollar Boy. Before that, she held creator marketing and branded content roles at Meta and the Walt Disney Company.What’s your favorite…
Netflix’s ad tier counts 23 million monthly active users
Netflix’s ad-supported tier continues to gather steam, but another competitor is on the way.The streamer added more than 13 million subscribers globally in its most recent quarter, it said this week, surpassing analyst estimates and bringing its total subscriber count to 260.3 million households globally.The US and Canada, where Netflix…
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