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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Recalibrating the valuations of women’s sports franchises: report
Women’s teams and leagues in the US have had quite the year, but they’re still playing catch-up when compared to men’s sports.Given the fact that women’s teams and leagues still tend to have fewer resources, media coverage, and infrastructure than men’s sports properties, “a new blueprint for team valuations is…
Coworking with Joy Howard
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Joy Howard is chief marketing officer at Back Market, a marketplace specializing in refurbished tech. Previously, Howard has also served as CMO of both Lyft and Sonos, and she’s served in…
Walmart’s retail media offering isn’t coming for Amazon’s anytime soon, buyers say
Walmart is the biggest and (quite literally) bluest retailer in the US, minting hundreds of billions in retail sales and making billions in digital advertising revenue.In the eyes of advertisers, though, it still doesn’t hold a candle to Amazon.Even though Walmart has made strides growing its retail media platform, advertisers…
After building out AI initiatives, agencies are looking to streamline
In January 2024, Publicis rolled out a surprise for its 100,000 employees: It sent each one a personalized video message wishing them a happy New Year.But CEO Arthur Sadoun and other Publicis execs didn’t spend months recording the messages. Instead, the holding company used AI to customize the videos, complete…
Coworking with Joe Perello
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Joe Perello is CEO of Props, a performance-driven creator content platform. He previously served as New York City’s first-ever chief marketing officer, and he served as VP of business development for…
Google, DOJ tussle one more time over ad tech
For its closing argument in United States v. Google, the Department of Justice played the hits.Since the trial kicked off in September, US District Court Judge Leonie Brinkema has heard testimony from publishers, tech executives, advertisers, Google employees, and economists, each attempting to make sense of the tangled knot called…
Roku Media’s head of sports on sports streaming in 2025
From Amazon Prime Video’s position in the WNBA’s historic media rights deal to Netflix’s continued push into live sports, streaming services have made some big moves in the sports media landscape this year—though perhaps not quite as many as Saquon Barkley did on the football field this past weekend.By most…
How brands can make the most of their BFCM and holiday texts
This time of year, phones are blowing up. And it’s not just exes and high school friends filling up the inbox—it’s also brands hoping to hook you on their holiday deals.Adam Turner, co-founder and CEO of SMS marketing company Postscript, told us that in the last two weeks of November,…
NFL advertisers find success with pregame ads: report
Pregaming isn’t just for twentysomethings trying to save money on drinks before heading out on a Friday night. It’s for advertisers, too.NFL pregame ads are 12% more likely to drive viewer engagement than the average prime-time ad, according to data from TV measurement company EDO gathered through Week 6 of…
How the NWSL’s CMO became obsessed with growing women’s soccer
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.In a conference room at the headquarters of the National Women’s Soccer League on Madison Avenue one afternoon in late October, Julie Haddon, the league’s chief marketing and…
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