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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Deloitte is upping the ante on its women’s sports sponsorships
Deloitte Global and US CMO Suzanne Kounkel was among the millions of fans celebrating the night the New York Liberty won the WNBA Championship, but not for the same reason Liberty fans were.On the night of Game 5, Spike Lee was seated directly behind a Deloitte logo on the court…
The NFL teams up with ‘The Simpsons’ for a second round of ‘Funday Football’
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The Simpsons has been on TV for 36 seasons, and later this year, it’s breaking into a…
This fall marathon season, some brands are sprinting to Strava
Fall is for spooky movies, comfy sweaters, and hot apple cider. Oh, and marathon training.With the Chicago Marathon in October and the New York City and Philadelphia Marathons in November, to name a few, it’s a big season for running brands, according to Zipporah Allen, chief business officer of exercise…
Coworking with Franke Rodriguez
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Franke Rodriguez is partner and CEO of the advertising agency Anomaly, where he leads teams across both New York and Toronto. He has also worked at FCB and Digitas.How would you…
Apple TV plans to get everyone watching the MLS Cup Playoffs
It’s been another Messi season for Major League Soccer. After joining the league and Inter Miami last season, the superstar captain Lionel Messi and his team are for the first time heading to the MLS Cup Playoffs that kicked off this week.Historically, soccer has struggled to reach the level of…
Rare Beauty looks inward for its first global brand campaign
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.While makeup products are only skin deep, Rare Beauty’s first-ever global brand campaign maintains that inner beauty…
How Studs is using sweet treats to get customers in stores
Being served food at an ear-piercing studio may sound like a case for the health department. Turns out, it’s been a major marketing strategy for ear-piercing and jewelry brand Studs.After the 2021 Studs Loves New York line featuring bagel, pizza, martini, and dumpling-shaped earrings did well, Studs co-founder Lisa Bubbers…
For Major League Soccer, social followers can become real-life fans
This story is the seventh in a series about how marketers for sports teams and leagues around the world approach social media strategy.For some people, cheering on their favorite sports teams is one of their earliest memories—even if it was while wearing noise-canceling headphones.Major League Soccer fandom tends to lock…
Why brands are racing to get involved in running clubs
Tired: Dating apps.Wired: Singles’ running clubs.Dating apps have stumbled like a marathoner cramping up at mile 22. Match Group, the parent company of dating apps like Tinder and Hinge, has reported a decline in paying users for seven consecutive quarters as of its Q2 earnings call in July. Where are…
Record WNBA Finals ratings cap off season of viewership wins
The WNBA’s 2024 season seems to have reverberated around the country—and not just because of New York Liberty mascot Ellie’s signature stomp.Sunday’s Game 5 of the WNBA Finals, which saw the Liberty secure its first championship in franchise history after an overtime battle with four-time champs the Minnesota Lynx, brought…
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