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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How rideshare ads are revolutionizing the DOOH landscape
When T-Mobile spent about $600 million to acquire the digital out-of-home (DOOH) company Vistar Media in January, it locked down a network of more than 1.1 million digital screens in 30+ countries. A small but intriguing part of that count are the more than 130,000 screens situated in the backs…
Advertisers are flocking to NYC street-style accounts
For New Yorkers, fashion inspiration can be found on a walk through Central Park or a ride on the subway. For those outside the city, there are street-style social media accounts like Watching New York, NYC Looks, and OOTD showing the trends emerging in New York and beyond.“People like a…
Ulta Beauty’s new CMO on balancing cultural pizzazz with socially minded initiatives
Ulta Beauty began the year with a Golden Globes sponsorship. Then, it showed up at the Super Bowl. Now, the pop culture train is still chugging, and the brand is also keeping an eye trained on DEI initiatives and the effect of tariffs, all with a new marketer at the…
Coworking with Rob Wilk
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Rob Wilk is the chief revenue officer of Yahoo. He’s spent nearly three decades in advertising and media and has worked at companies including Snap, Microsoft, and Foursquare.Favorite project you've worked…
Apple TV+ hits refining records with ‘Severance’ Season 2
Praise Kier: Apple TV+’s hit series Severance is bringing in record viewership for the streamer.The sci-fi dystopian thriller is officially Apple TV+’s most-watched show in history after its sophomore season debuted in January. That’s more viewership than all three seasons of the Apple TV+ sports comedy Ted Lasso, which was…
Advertisers expect ad spend slowdown amid tariff uncertainty
The possibility of a trade war with China, Mexico, and Canada could cause advertisers to slash budgets and rein in spending, analysts and industry executives told Marketing Brew.This week, the Trump administration’s 25% tariffs on goods from Mexico and Canada briefly went into effect, along with an additional 10% tariff…
VSCO’s next act is all about community
Birkenstock-clad, Hydroflask-toting, oversized T-shirt-wearing VSCO girls are so 2019. In 2025, VSCO is emphasizing its roots with professional and aspiring photographers, and it recently showed up at NBA All-Star Weekend to make that more polished identity known.At the NBA event, the photo sharing and editing app’s team hosted a basketball-focused…
ESPN diagnoses fans with ‘bracketbrain’ in March Madness campaign
Seeing orange? Dreaming of a UConn vs. Purdue or an Iowa vs. South Carolina rematch? You might have a case of “bracketbrain.”That’s the term ESPN and agency partner Butler, Shine, Stern & Partners (BSSP) came up with for an annual campaign promoting ESPN’s March Madness brackets, called Tournament Challenge. Brackets…
Women’s sports sponsorship deals are growing by double-digits
Sponsorship deals across major women’s North American sports properties increased by 12% year over year during their 2024-25 seasons, growing at a rate almost 50% faster than major men’s pro leagues experienced last year, according to a report from SponsorUnited, a sports and entertainment intelligence platform.The NWSL and WNBA saw…
Streamers are embracing live ads and buy-side interoperability
What do we want? More live ad capabilities! When do we want it? Now!Live ads and buy-side interoperability were top of mind for streamers at The Trade Desk’s Fwd25 event in New York on Thursday. Execs from NBCU, Warner Bros. Discovery, Paramount, and Disney were among those who showed up…
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