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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How NBA sponsors are taking on All-Star Weekend by teaming up
The brands have packed up and headed east from Las Vegas to Indianapolis.Less than a week after the Super Bowl, NBA All-Star Weekend tipped off on Feb. 16, and for some brands, the three-day basketball festival leading up to the 73rd NBA All-Star Game between the Eastern and Western Conferences…
The marketing industry’s favorite Super Bowl ads from years past
Ask a marketer who’s advertised in the Super Bowl their favorite Big Game ad, and it’s likely they’ll say one of their own—or a Budweiser ad, probably featuring Clydesdale horses.“You have the pull at the heartstrings, you have animals—which always do really well because they evoke emotion—a bit of a…
Why FCB New York hosts a weekly creative salon for its employees
At IPG shop FCB New York, employees are strongly encouraged to be in the office Tuesday through Thursday. And at 4pm on the dot every Thursday, after much of the week’s work has been squared away, they all come together over snacks, soft drinks, and wine for a little something…
What creatives thought about this year’s Super Bowl ads
So…those Temu ads, huh?There are a few different advertising angles to unpack after Sunday’s Super Bowl ad bonanza, but the usual suspects were all there—celebrities, mascots, surprises (we didn’t have Beyoncé on our bingo cards), and even a politician and a couple religious organizations.Marketing Brew reached out to some creative…
Pringles enlists Chris Pratt (and his mustache) for the Super Bowl
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.When Pringles began thinking about its plan for the Super Bowl this year, something stood out. Across…
Inside the Michael CeraVe Super Bowl campaign
It all started with a bag of lotion.Or two, actually. When Michael Cera was photographed walking down the street with a bunch of CeraVe skin-care products in hand last month, people immediately asked, “Why?”That same day, creator Haley Kalil posted a video of Cera at a pharmacy, where he was…
Why Volkswagen’s first Super Bowl ad in 10 years leans into emotion and nostalgia
In 2011, Volkswagen aired one of the most memorable ads in modern Super Bowl history: “The Force,” where a child donning a Darth Vader costume is convinced of the powers of the dark side. Time Magazine said it “changed Super Bowl commercials forever,” and as of 2015, it was the…
Paramount+’s big-game ad features Peppa Pig and Sir Patrick Stewart
Drew Barrymore, Sir Patrick Stewart, Peppa Pig. You name it; the Paramount+ Super Bowl promo has it.The subscription service, which is streaming the Super Bowl on Sunday (and whose sister broadcaster CBS is also airing the game) is using the matchup between the Kansas City Chiefs and San Francisco 49ers…
Social media trends: Teasers and crowd-pleasers
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
E.l.f. Cosmetics is bringing the ‘Suits’ cast—and Judge Judy—together for the Super Bowl
E.l.f. Cosmetics is betting that there will be demand for beauty content at this year’s Super Bowl. And that was even before the Kansas City Chiefs—and, therefore, Taylor Swift—secured their spot in the game.The two-decade-old beauty brand, known for its repeated TikTok virality, ran its first regional Super Bowl campaign…
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