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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Social media trends: FabFitFailure and campaign Cameos
Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.FabFitFlop? Earlier this week, subscription-box company FabFitFun started running an ad on X that said it was pledging “an additional $100k of X advertising in support…
ChatGPT and PepsiCo’s Starry were the fastest-growing brands of the year
ChatGPT was the fastest-growing brand of 2023, according to a new report.No, AI didn’t write it. Morning Consult’s analyst team did, after tracking the share of US adults who said they were considering purchasing from a brand in January versus the share who said the same in October in order…
A conversation with the CMO of Shake Shack
Before there were burgers in Jay Livingston’s life, there were bankers and boxes.Prior to his job as CMO of Shake Shack, Livingston began his career at Bank of America, where he worked in marketing for more than 20 years. When he was searching for his next role, Livingston told us…
Coworking with Gautam Mehandru
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
How Man City wins with fans
It hasn’t been easy to get many Americans to sit down to watch soccer matches outside of tentpole international events like the World Cup. But shows and movies about soccer? Well, that’s a different story.Manchester City FC knows the power that kind of programming can have on building its fandom…
10 new subcultures for marketers to consider when targeting Gen Z
Wake up, babe, new subcultures just dropped.Gen Zers can be hard to understand, making them tricky for marketers to target using traditional demographics. In fact, their “fluid and fragmented interests will make traditional audience segmentation obsolete,” according to Horizon Media.So the media agency’s Why Group intelligence center and affiliated social…
Authenticity wins with multicultural gift-givers, per report
The holiday season is upon us, and, after a rocky handful of years thanks to the pandemic, there are signs that consumers are eager to celebrate like it’s 2019 again—including spending on gifts. That doesn’t necessarily mean everyone will automatically flock to your brand (even if you pull off a…
Social media trends: Burlington soup factory
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
Google search ads ran on sanctioned and pornographic websites, report finds
We’d wager a guess that the United States Army probably doesn’t want to advertise on an animated pornography website.But ads for the US Army and plenty of other advertisers appear to have run on websites like the one mentioned above, in the form of Google search ads, according to a…
Ad revenue is growing faster than expected, per analyst
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Trim the trees—the holiday season is going to be extra merry for Madison Avenue, at least according…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…