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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Netflix patent could automate content-clipping as streamer aims to boost discoverability
Automated clips and trailers powering content recommendation on a streaming service? Stranger things have happened.Netflix has received a patent for technology that automatically extracts “compelling portions” of shows and movies and collates clips designed to encourage viewers to check out more programming, according to a patent published by the United…
There’s no place that Spam would rather be than in a campaign with ‘Lilo & Stitch’
Ohana means family, and family means Spam.The canned-meat product has long had a place on Hawaiian families’ dinner tables, and when the brand got the opportunity to partner with Disney on the recent live-action remake of Lilo & Stitch, a beloved tale of a Hawaiian girl and her adopted pet…
How do you promote a more affordable EV? With guerrilla-style marketing
The growth in the US electric vehicle market may be slowing, but that isn’t stopping Slate Auto, a startup backed by investors including LA Dodgers controlling owner Mark Walter and Jeff Bezos, from coming out strong.Marketing Brew chatted with Slate’s head of brand and marketing, Ben Whitla, about the company’s…
With sports sponsorships, Gainbridge wants to give as much as it gets
Gainbridge is ensuring its place in the women’s sports ecosystem.The Indiana-based financial services and insurance company was among the brands to sponsor Caitlin Clark when she was still in college, and it holds the naming rights to the Indiana Fever’s home arena, Gainbridge Fieldhouse (where the NBA Finals–bound Pacers also…
Coworking with Hamid Saify
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Hamid Saify is CMO of the energy-drink brand Lucky Energy. He previously worked at Liquid Death, and he has worked at agencies like Doner and Deutsch.Favorite project you’ve worked on? There…
Inside Spotify’s evolving ads strategy
Did you know that Spotify has a head of dance and electronic development? Her name is Ronny Ho, and her team decides what electronic music makes it to Spotify’s in-house curated playlists.At Spotify’s second annual Sparks event in New York last week, Ho and other execs talked about how they…
Why one company went all in on marathons
If you’ve ever run or attended a marathon, odds are you’ve seen the letters “TCS.”Tata Consultancy Services (TCS), a B2B tech services company, currently has 14 active marathon partnerships, including sponsorships with five of the seven World Marathon Majors, according to Global Chief Marketing Officer Abhinav Kumar.Outside of its presence…
What makes a good movie trailer, anyway?
There’s no question that the single most influential piece of movie marketing is the trailer.At least, that’s according to sisters Monica and Evelyn Brady, co-founders of the Golden Trailer Awards, which recognize excellence in film and TV trailers. Now in its 25th year, the awards have honored ads for projects…
How American Express is capitalizing on Netflix’s new F1 Academy docuseries
Ever since the Netflix docuseries Drive to Survive helped skyrocket the popularity of Formula 1 in the US, other sports organizations have been trying to replicate the effect.That now includes F1 Academy, the women’s F1 racing championship, which is getting the Netflix treatment with a docuseries that premiered Wednesday.As part…
David Droga to step down as CEO of Accenture Song
A Madison Avenue heavyweight is about to hang up his hat.Accenture Song CEO David Droga is leaving the role on Sept. 1, when he will become vice chair at Accenture, the company announced today.In an interview with the Wall Street Journal, Droga attributed his exit to wanting to focus on…
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