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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Muscle Milk’s pitch to the masses
Protein shakes are stereotypically found in the hands and ’grams of gym and fitness influencers. Muscle Milk is out to put an end to that.The PepsiCo brand has been using the tagline “Own Your Strength” for years and primarily targeting people with “intense weight-lifting regimens,” according to Marissa Pines, senior…
Inside Citi’s big bet on Paralympic athletes
You probably won’t see a Citi Bike used to win any cycling championships, but Citi’s going to the 2024 Olympics in Paris, anyway.More specifically, the Paralympics: Citi sponsored Team USA in the 2012, 2014, and 2016 Olympics and Paralympics, after which the banking company pivoted away from the official sponsorship…
NBCU nets $1.2 billion in Paris 2024 Olympics ad sales
NBCUniversal is sold out of ad inventory for the opening and closing ceremonies of the 2024 Paris Olympics on both digital and linear platforms, according to Dan Lovinger, NBCU’s president of Olympic and Paralympic partnerships.With just over 100 days to go until the Summer Games, NBCU has so far netted…
Beauty brand Merit went viral twice. It’s not counting on a third time
In some ways, beauty brand Merit delivered the Gossip Girl revival that HBO didn’t.A recent “get ready with me” video featuring actress Kelly Rutherford—known for playing Lily van der Woodsen on the mid-aughts CW show—is now Merit’s most-watched, most-liked TikTok video to date, with over 9 million views and more…
Coworking with Naomi Troni
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Why Adidas is betting on Hailey Van Lith and women’s college basketball
Nike has Jordan, but Adidas has Hailey Van Lith.College basketball has been on fire—especially in recent weeks, and especially on the women’s side. This year’s Elite Eight matchup between Van Lith and LSU and Caitlin Clark and the University of Iowa was the most-watched college basketball game ever on ESPN,…
Cricket Wireless creates ‘chair phone’ for WrestleMania ad campaign
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Every year, WWE fans around the world make a pilgrimage to WrestleMania, where its host city, brimming…
In New York, cannabis is legal—but obstacles remain for marketers
New York City is a city of many aromas. Pizza. Garbage. Urine. And, in increasing frequency, an odor whose source has been more traditionally found in college dorms: marijuana smoke.Storefronts selling cannabis products in the city have become nearly as ubiquitous as bodegas and pizza joints since the state legalized…
For the New York Times, attention metrics find new applications
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The New York Times is partnering with Adelaide, a company that uses signals like eye-tracking data to…
Gen Alpha is online and developing sports fandom, report says
Today’s teens are very online. But what about the generation younger than them?Gen Alpha, aka children ages 10 and younger, are already engaging with streaming and social media, according to Morning Consult’s second annual report on the generation, which is based on responses from thousands of US parents across two…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Startups face numerous challenges on their journey to success, and failing to overcome any one…