Your #1 guide to start a business and grow it the right way…
Search
Marketing
Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
Marketing Brew’s favorite reads of 2023
We get it, you’re good at journalism!There was some amazing reporting and writing published this year, and we compiled a list of some of our favorite stories we read in the past 12 months from publications other than our own. We broke it down based on the subjects we focus…
What 2024 has in store for influencer marketing, according to experts
From debates around deinfluencing to the increased use of UGC, 2023 saw a lot of change in the influencer marketing space.With a new year just around the corner, we asked people in the industry what they think will be the biggest trends to watch for in 2024.AI gets more sophisticated:…
How brands are collaborating with the Queen of Christmas
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Ever since she defrosted and told us it was tiiiiiiime, it’s been Mariah Carey’s season. And brands…
Our favorite (and least-favorite) brand collaborations of 2023
In 2023, brand collabs were inescapable. While some made sense conceptually, others have truly haunted us since we first laid eyes on them…here’s looking at you, Velveeta martini. We can’t believe that was last year; where does the time go?Whether intentionally provocative, truly inspired, or just a shot and a…
Some brands are swarming football games with wrapped cars
Couldn’t secure a Super Bowl ad? Why not rent a car instead?Like seemingly every other surface in the world, cars have become a popular vehicle for ads. Rideshare advertising company Carvertise has been putting them there since 2012, when co-founder and operating partner Greg Star and his partner were still…
2023’s standout ad campaigns, according to marketers
Marketers had some high highs and some low lows in 2023. The NFL won big when Taylor Swift’s budding romance with Travis Kelce drew millions of Swiftie eyeballs to Kansas City Chiefs games. Others had tougher years (and we can’t help but wonder if X CEO Linda Yaccarino misses her…
Brands get cheesy (and queasy)
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
Ad spend on streaming’s top platforms dropped 8% year over year, per report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Ad spend on streaming TV is expected to keep climbing in the coming years, but there’s some…
Behind the scenes of SiriusXM’s rebrand
One audio company is in the midst of a serious rebrand.Last month, SiriusXM shared its plans for a brand refresh that includes new content, tech, partnerships, and an upgraded app that became available to users Thursday. To accompany the roll-out, the brand has crafted new marketing assets, including a new…
Magna and OpenAP strike data deal for audience targeting
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Magna and advertising consortium OpenAP are partnering on an initiative to standardize television ad-buying across both digital…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…