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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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influencer trip backlash and music video dupes
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
Brands spent nearly $4 billion on TikTok ads in 2023: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.These days, TikTok is omnipresent in the culture. And advertisers are taking advantage.In Q4 of 2023, ad…
How the marketing world is navigating AI
AI, AI, AI: It’s the hot new buzzword on every marketer’s mind, but does anybody actually know what they’re talking about? (We’re assuming, dear reader, that you’re not Sam Altman.)While Altman didn’t appear at Marketing Brew’s event, The Marketer’s (Early) Guide to AI, we did speak onstage with a number…
Coworking with Elina Vilk
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Elina Vilk is CMO of Hootsuite. She was previously CMO of WooCommerce. Prior to that, she served as head of global small business marketing at Facebook, and she held marketing roles…
Behind the scenes of Bay FC’s ad campaign
Bay FC had a lot to get done in the months since being announced as one of two expansion teams to join the National Women’s Soccer League this season. Beyond team practices and getting ready for the season, the club got to work building a fanbase from the ground up.“When…
For this Ally exec, sponsorship marketing is about head and heart
This story is the fifth in a series on women leaders working to increase brand investment in women’s sports. Read the rest of the profiles here and keep reading Marketing Brew for more profiles to come.Bridget Sponsky, Ally Financial’s executive director of brand and sponsorship marketing, is a big cheerleader for brands investing in…
To win Oscars and Emmys, studios are evolving their FYC campaigns
Last summer’s smash hit and Warner Bros. cash cow Barbie is up for eight awards at this year’s Oscars—not to mention the awards it already picked up earlier this year at the Golden Globes, Critics Choice, and People’s Choice awards.The film’s feminist commentary and photogenic cast aren’t the only things…
Social media trends: pricing and power
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
Tech clients are breaking up with ad agencies
In 2023, the American workforce probably saw more slashes than A Nightmare on Elm Street, with several sectors, including the tech industry, laying off scores of workers as part of widespread cost-cutting measures. Over in ad land, major agency holding companies felt the squeeze, too. Several holding companies reported a…
How Ally made this year’s Super Bowl all about women
Ahead of this year’s Super Bowl, a group of more than 100 CMOs, media execs, and leaders from sports teams and leagues like the NWSL, MLS, and Nascar met for lunch at a pop-up restaurant in Las Vegas to discuss something other than the big game.Instead, participants were focused on…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
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Startups face numerous challenges on their journey to success, and failing to overcome any one…