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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Coworking with Priscilla Barolo
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Priscilla Barolo is head of marketing and communications at Neat, a video technology company. Before joining Neat, she was head of communications at Zoom.Favorite project you’ve worked on? Zoom’s IPO—and probably…
Why CMOs and other marketing execs flock to CES every year
CES is so back.Last year’s event saw more than 115,000 people come through the Las Vegas Strip—and, as per usual, many of them were marketers. This year, which is expected to attract 130,000 attendees, is proving to be no different. Despite the effects of the pandemic on business travel, several…
Everything we know about the ads in Super Bowl 58
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Get that onion dip ready. The Super Bowl is one month away, which really just means the…
Telly falls short of delivering half a million TVs, but says people are watching
There’s ad-supported television, and then there’s Telly, a company that’s so ad-supported it’s giving away free 4k televisions in exchange for data and eyeballs.If you haven’t heard, the company’s gimmick is a second “smart screen” installed underneath the TV, showing, among other features like the weather and sports scores, digital…
What Gen Z thinks of social, video, AI, and sports: report
New year, same trendsetters.As Gen Z’s purchasing power continues to climb, the demographic’s influence on culture and consumer behavior is only going up, according to a new report from Morning Consult.The report, based on several surveys conducted in October and November, including two of about 1,000 Gen Zers each, offers…
How Pop-Tarts pulled off its unforgettable mascot sacrifice
On December 28, 2023, a sacrifice was performed on live TV.The Strawberry Pop-Tarts mascot, who was introduced Eras Tour–style at the Pop-Tarts Bowl, worked the crowd (and the refs) before willfully giving up its life at the end of the game via giant-toaster submersion. The victors from Kansas State then…
Baltimore Ravens brought comedian Stavros Halkias’s ‘Ronnie’ character to an NFL game
On New Year’s Eve, the Baltimore Ravens clinched the top spot in their conference. In theory, this grants the team the easiest path to the Super Bowl. Yet the news was briefly eclipsed by the in-stadium appearance of Ronnie, a brash and beefy caricature of Maryland’s, uh, crustier sports fans.Ronnie,…
Here’s how three people in the ad industry are using AI
2023 was the year everyone’s parents asked them if AI was going to put them out of a job.We’re not quite there yet, but Marketing Brew thought it might be worthwhile to ask a few different folks in the advertising industry—an agency exec, a creative, and a data analytics expert—how…
US presidential election ad spend is already climbing: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Less than a year out from the 2024 US presidential election, ad spend for the race has…
Why brands keep embracing Taylor Swift and Travis Kelce
One Monday in November, Missouri-based marijuana dispensary chain Greenlight Dispensary found itself with more than 2,000 new customers thanks to Taylor Swift.That’s because Greenlight offered 13% off (a reference to Swift’s favorite number) to customers who used the discount code “Swiftie” or mentioned the promotion that day. It was one…
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