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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Two-thirds of advertisers bought ads on misinformation sites, researchers find
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Ads that run on websites that make the C-suite blush are the ad industry’s ouroboros, a seemingly…
The Olympics breathe life into niche sports. How do they win sponsors in other years?
When was the last time you watched a good old-fashioned game of badminton, a canoe slalom race, or an archery tournament? If you ever did, chances are it was around three years ago at the last Summer Olympics, when sports that most people would usually never imagine finding on ESPN…
TikTok, women’s sports, and passing the torch
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s Day two at Cannes, and I’m still buzzing from last night’s Spotify soiree, where I got…
NHL glides to team sponsorship revenue growth: report
It’s Stanley Cup szn. (And no, we’re not talking about the tumblers that caused retail chaos in the winter.) The NHL’s Stanley Cup Final is underway, with the Florida Panthers leading the Edmonton Oilers three games to one.When it comes to sponsorships, though, the whole league seems to be winning.…
Coworking with Melissa Grady Dias
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Melissa Grady Dias is the chief marketing officer of Cadillac. Over the course of her career, she’s also worked at brands and agencies including MetLife, Motorola, and TBWAChiatDay.Favorite project you’ve worked…
Reddit partners with IAS and DoubleVerify on brand safety
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Reddit is partnering with two leading brand safety companies, Integral Ad Science and DoubleVerify, as it continues…
How Comcast plans to market StreamSaver
They say history repeats itself, and streaming is no exception.Amid increasing streaming fragmentation, the rapid arrival of new multi-company streaming bundles on the market, like Venu (ESPN, Fox, and Warner Bros. Discovery) and StreamSaver (Peacock, Netflix, and Apple TV+), are prompting some (including us) to say we’re getting something like…
Corporate Pride is quieter this year. Why that matters
If you think corporate participation in Pride Month has felt more subdued this year, it’s not just you.Brands that were more outspoken in previous years have been quieter in 2024 around their support of LGBTQ+ causes and customers, which some have suggested could be due to fears stemming from last…
Retailers are flocking to Cannes Lions to pitch their ad networks
Expect the Croisette to be littered with shopping carts.Retailers and their ad networks, some of which have recently overhauled their offerings, will have an outsize presence at this year’s Cannes Lions, which kicks off June 17. Executives from Target and Walmart are returning to the festival this year, while Kroger…
Band-Aid has been the most-trusted brand in the US for three years
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.People truly do seem to be stuck on Band-Aid: It topped Morning Consult’s Most Trusted Brands list…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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