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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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The untapped market worth billions: women’s sports merch
There’s a gaping hole in the women’s sports marketplace.Viewership and sponsor interest have been on the rise for US women’s pro leagues like the WNBA, NWSL, and LPGA and for less-established pro sports in the country like volleyball. As fandom grows, some supporters are looking to rep their favorite teams…
The executive leading MassMutual’s charge into women’s sports
Jennifer Halloran sits at the intersection of two industries that are both largely male-dominated: finance and sports.As CMO and head of marketing and brand for insurance and financial services company MassMutual, Halloran oversees sponsorships with some of the biggest pro sports leagues in the country, including the NHL and MLB.…
Coworking with Haidi Kelly
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Haidi Kelly is SVP of marketing at AdMarketplace. Prior to joining AdMarketplace, a search advertising marketplace, she held growth and marketing roles at companies including CGTrader, Poppin, and WeWork, and she…
Why marketers aren’t cookie-free yet
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.While Google only began phasing out third-party cookies in January, some people had been freaking out about…
Why some ad agencies are choosing unconventional names
What’s in an agency name? Usually, three guys’ last names, alphabet soup, or a word with all the vowels removed. Sometimes, a whimsical backstory.Party Land, founded in 2018, was named after a party store in Santa Monica. Ice Cream Social, meanwhile, got its name from the vintage Good Humor truck…
Period-care brands face unique restrictions online. Nadya Okamoto wants to change that
Menstrual products are a normal part of health routines for half the population. But online and in advertising, they remain largely taboo.Nadya Okamoto, co-founder of period-care brand August, created the brand as part of a decade-long mission to help destigmatize periods. At 16, she started the nonprofit Period.org, and at…
Marketing Brew’s Perfecting Your Influencer IQ event
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.In the influencer space, one word gets repeated a lot more than others.“Take a shot every time…
Coworking with Christoph Becker
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Christoph Becker is chief creative officer of Whalar Group. Prior to that, he helped create the B2B agency Gyro, served as chairman and chief creative officer of FCB New York, and…
Cannes Lions bet on creators this year. Did it pay off?
No, you weren’t imagining it. By the estimation of some attendees, the creator presence at Cannes Lions was bigger than ever this year.“It was truly a multiplier effect compared to last year,” Chris Detert, CCO at marketing company Influential, told us. “There were definitely two to three times as many…
How Monte’s Fine Foods is embracing ‘tomato girl summer’
After the phrase “tomato girl summer” emerged last summer, you best believe that fashion brands took notice.Clothing retailer Lisa Says Gah partnered with Hunt’s on tomato-shaped earrings and a line of apparel, and designers like Rachel Antonoff and Tyler McGillivary are selling tomato-print pants and shirts. Most recently, Staud unveiled…
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