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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Coworking with Julie Triolo
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
As consumers demand more for their money, some clothing brands shift their messaging to quality
The quality of clothes—particularly women’s clothes—ain’t what it used to be. Items made from 100% natural fibers are hard to find, even at luxury prices. Many garments feel like they begin to deteriorate after a few wears, and somehow, prices still seem to keep rising.It’s become a point of passionate…
This advertiser ran for local office and won. Here’s what he learned
For what could be the first time in history, an advertiser may soon be able to fix that pesky pothole at the end of the block. At least if you live in District 19 in Dutchess County, New York, that is.Chris Drago, a marketing and advertising veteran who worked as…
New Jersey passes consumer privacy law
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.New Jersey woke up this morning and got itself a privacy law.The Garden State became the first…
From basketball to boxing: How one exec made her way through the sports marketing world
Morgan Dewan knows what it’s like to be an outsider in parts of the sports world.She started her first official sports job as a director of social media in 2013, a time when broadcast ruled the industry and many execs weren’t convinced that social would be more than a fad,…
Coworking for creators? The Lighthouse wants to make it happen
There were lots of houses built in the last few years—TikTok houses, we mean.From Hype House and Sway House to Clubhouse, influencer mansions have served as content-filming playgrounds as well as the backdrops of plenty of drama. But a new place for influencers to work, called The Lighthouse, is aiming…
NBCU’s latest ad tool: One Platform Total Audience
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Announced ahead of CES, NBCU last week rolled out One Platform Total Audience, an AI-supported ad tool…
Social media trends: Mind the generation gap
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
A way-too-early look at a cookieless internet
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.They did it, they really did it. Google really got rid of cookies. Sort of.On January 4,…
Advertising spend will bounce back in 2024: S&P Global Ratings
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Advertising spend is expected to make a recovery in 2024, but legacy media will continue to face…
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