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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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How Instagram built (and potentially restricted) the link-in-bio industry
Prior to 2010, a “link in bio” would have referred to a brief history of the 16th president of the United States. Now, it’s a full-fledged industry.Affiliate marketing has been around for decades, and the influencer as we know it was largely built on the back of the 2000s blogging…
What marketers talked about at Tribeca Festival
Miley Cyrus, Bryan Cranston, and Billy Idol all made it out to the Tribeca Festival this year. So did the marketers.Marketers have regularly made appearances at Tribeca Festival’s brand-centric track, TribecaX, since it debuted in 2016 as a way to honor entertainment-adjacent brand marketing, but a lot has changed in…
Netflix teams up with Yahoo DSP as it builds out ads tier
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.Netflix is once again beefing up its ad-tech partnerships.At Cannes Lions, the streamer announced an integration with Yahoo DSP. Through the partnership, advertisers will be able…
How P.F. Chang’s turned a 5-second video into a viral brand moment
Turns out a video about a Finsta can be a good brand opportunity—but only if you move fast.Late last month, TikTok user @badvina posted a five-second video with the caption, “POV: you and your sisters make a fake cake business Instagram to stalk ppl and now you have five orders.”…
Are movies so back?
Picture this: It’s December 2019. Little Women has just come out, and Timothée Chalamet is still an artsy, French-leaning, burgeoning movie star. The domestic box office is shaping up to reach nearly $11.4 billion. Cinephiles everywhere let out a satisfied sigh.It was a pretty good time to be in the…
Coworking with Priya Gill
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Priya Gill is global head of marketing at SurveyMonkey. Prior to joining SurveyMonkey, she spent nearly six years at Box, and she has also worked at HP and Boeing.Favorite project you’ve…
Coworking with Stephanie DiPisa
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Stephanie DiPisa is the founder and CEO of Solara Suncare. Prior to founding Solara, she worked with brands including Pampers, Hyatt, Gillette, and HP as a media and brand marketing strategist.Favorite…
Spotify’s head of global ad sales on the latest in programmatic audio
Podcasts have long been known for a very personal style of host-read ads that are often sold directly. So when it comes to programmatic ad sales, the sector has sometimes been viewed as a rare holdout.But, much like the worst person you know starting a podcast, the introduction of more…
How Carvel created the first ice cream–dispensing billboard
If you thought billboards were just for looks, think again. They’re also for licks.Carvel recently installed an ice cream-dispensing billboard in the West Village in Manhattan, serving up more than 50 gallons of soft serve, or about 1,500 servings, over the course of a seven-hour activation in mid-June. It was,…
Should your brand open a coffee shop?
Café Dior in Chengdu. Carhartt Coffee in London. Santander Work Café in Brooklyn.Around the world, brands ranging from luxury fashion houses to workwear to banks are opening up coffee shops.The phenomenon of retailers hosting coffee shops isn’t exactly new, as anyone who’s ever been to a Starbucks inside of a…
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Startups face numerous challenges on their journey to success, and failing to overcome any one…