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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Marketing budgets have been shrinking in recent years, report says
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Marketing budgets aren’t what they used to be.As a percentage of company revenue, they’re down 15% from…
Warner Bros. Discovery touts its ‘united front’ to advertisers
Two years after the megamerger between WarnerMedia and Discovery, Inc., Warner Bros. Discovery executives repeated the phrase “one WBD” and spent much of the company’s upfront presentation this week emphasizing the power of having Bobby Flay under the same umbrella as Carrie Bradshaw, Barbie, and Batman.The power, it seems, is…
YouTube focuses on ‘redefining TV’ at Brandcast
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.YouTube’s Brandcast event Wednesday night ended with Billie Eilish singing “What Was I Made For?”—and fittingly, began…
Podcast ad revenue growth slowed for second year in a row: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Podcast ad revenue growth slowed for the second year in a row in 2023, but it’s on…
Netflix counts 40 million on ad tier amid further push into live sports
Netflix with Ads keeps getting bigger.The streaming giant’s ad-supported tier has 40 million global monthly active users, up considerably from the 5 million monthly active ad-supported users one year ago, the company announced this week ahead of its second-ever upfront presentation to advertisers in New York. Of all Netflix sign-ups…
Amazon’s pitch to ad buyers: size matters
In January, with the flip of a switch, Amazon’s Prime Video became the largest ad-supported streaming platform in the US, its executives announced Tuesday during the company’s first upfront presentation.Its message to the advertising industry was clear: size matters.Within the first five minutes, Mike Hopkins, Amazon’s SVP of ads, noted…
Comcast plans Peacock, Apple TV+, and Netflix streaming bundle
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The streaming world is getting more and more like cable every day.Peacock, the Comcast-owned streaming service, will…
Coworking with Michele Morelli
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michele Morelli is SVP of marketing and communications at Foursquare. Prior to Foursquare, she served in marketing and communications roles at AOL, Oath, and Toluna Corporate.Favorite project you’ve worked on? The…
Streamers are building out their global businesses, and advertising isn’t far behind
In its Q1 2024 letter to shareholders released last month, Netflix announced that its quarterly earnings reports will look a little bit different next year. Starting in Q1 2025, it will no longer report quarterly membership numbers and average revenue per membership—a decision, the company said in the letter, that…
Frito-Lay’s Messi campaign is the latest installment of its multi-year soccer strategy
Coming off of its well-received Super Bowl commercial for Doritos Dinamita, Frito-Lay is shifting its focus to the other football.The Lay’s brand has had a longstanding relationship with one of the greatest soccer players of all time, Leo Messi, who’s currently serving as the face of a campaign that kicked…
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