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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Cricket Wireless creates ‘chair phone’ for WrestleMania ad campaign
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Every year, WWE fans around the world make a pilgrimage to WrestleMania, where its host city, brimming…
In New York, cannabis is legal—but obstacles remain for marketers
New York City is a city of many aromas. Pizza. Garbage. Urine. And, in increasing frequency, an odor whose source has been more traditionally found in college dorms: marijuana smoke.Storefronts selling cannabis products in the city have become nearly as ubiquitous as bodegas and pizza joints since the state legalized…
For the New York Times, attention metrics find new applications
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The New York Times is partnering with Adelaide, a company that uses signals like eye-tracking data to…
Gen Alpha is online and developing sports fandom, report says
Today’s teens are very online. But what about the generation younger than them?Gen Alpha, aka children ages 10 and younger, are already engaging with streaming and social media, according to Morning Consult’s second annual report on the generation, which is based on responses from thousands of US parents across two…
The Home Depot rebrands its retail media network
There’s sawdust on Madison Avenue. The Home Depot is giving its retail media network, first piloted in 2018, a renovation: Retail Media+ is now Orange Apron Media. Get the reference behind the new name? Great.The idea behind the rebrand is to stand out in the ever-congested retail media landscape, Melanie…
Skims’s first national TV campaign
In 2019, When Kim Kardashian announced her new shapewear brand, it was called “Kimono,” a reference to both her name and to the traditional Japanese robe. Let’s just say, that didn’t go over super well.Nearly five years and one rebrand later, Skims is a $4 billion business. The company has…
Streaming growth and election spend will push US ad market higher in 2024, Magna forecasts
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.2024 appears to be shaping up as a bright year for the ad industry.Magna, the research arm…
Coworking with Alix McAlpine
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Women’s basketball is central to this year’s March Madness ad campaigns
Some of the biggest names in college basketball this year are women. Shaq knows it—he said he’s “only been paying attention to the girls” this season—and advertisers seem to know it, too.After last year’s women’s tournament broke records from the Elite Eight through the championship, several major brands are putting…
A Seattle Mariners exec’s path to her dream job
When she was a girl growing up in North Carolina, Catie Griggs used to run around Durham Athletic Park, the former home of minor league baseball team the Durham Bulls (and the setting of the 1988 sports rom-com Bull Durham). While she was “a complete junkie” for all things sports,…
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