Your #1 guide to start a business and grow it the right way…
Search
Marketing
Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
Publicis Health to pay $350 million in settlement around opioid marketing
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.For the first time, an ad agency has agreed to a settlement over its role in the…
Why the New York City Ferry is sailing into advertising
Seeing more ads on the New York City Ferry? Thank Mayor Eric Adams.While the New York City transit system has always given advertisers the opportunity to reach commuters and tourists, the city’s ferry service—38 boats serving parts of Manhattan, Brooklyn, Queens, The Bronx, and Staten Island—has started to lean more…
Why Oreo is returning to the Super Bowl after more than a decade
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Milk’s favorite cookie is back for America’s favorite sport.After an 11-year hiatus, Oreo will once again advertise…
After a year of backlash, Bud Light returns to the Super Bowl
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s been anything but a light year for America’s second-best selling beer.In what seems to be an…
Coworking with Becky Owen
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Becky Owen is the global chief marketing officer of Billion Dollar Boy. Before that, she held creator marketing and branded content roles at Meta and the Walt Disney Company.What’s your favorite…
Netflix’s ad tier counts 23 million monthly active users
Netflix’s ad-supported tier continues to gather steam, but another competitor is on the way.The streamer added more than 13 million subscribers globally in its most recent quarter, it said this week, surpassing analyst estimates and bringing its total subscriber count to 260.3 million households globally.The US and Canada, where Netflix…
Max isn’t behind the ‘mob wife’ trend—but it’s not mad about it
“Clean girl is out. Mob wife is in.”That’s according to TikToker Kayla Trivieri, who has racked up more than 200k likes on her video about the aesthetic gaining traction online and in the media.But while some people are sharing how-tos and expressing excitement around channeling their inner Carmela Soprano with…
How Josh Cellars is responding to all those memes
Like an elementary school classroom in the ’90s, X was full of Joshes last week.The social memes, which focused on Josh Cellars’s wine, took off like wildfire and consisted of everything from puns to lyrics and jokes about the approachably named wine. At one point, someone joked that Josh’s marketing…
How Halara uses influencer incentives to go viral again and again
If you’re a TikTok girlie, you’ve probably seen videos that feature Halara clothing. If you’re also a marketer, you may be wondering: How did the brand start showing up everywhere?It all started, as it often does, with organic content.One of the earliest viral posts featuring the DTC athleisure brand came…
Pre-upfront talks at CES reflect increasing optimism—and competition—in ad-supported streaming
For decades, marketers have made the pilgrimage to Las Vegas for CES each January for a number of reasons. Among them: They just can’t wait for upfronts season.With many media companies, brands, and agencies gathered on the strip, it’s inevitable that they’ll discuss advertising plans for the year ahead, and…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…