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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Video spending to grow to $63 billion in 2024, according to research
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Advertisers haven’t yet killed the video star. Digital video ad spend is projected to grow 16% to…
Why Topgolf picked puppets, not people, for its latest campaign
Golf announcers aren’t really known for being the loudest or most energetic.That doesn’t quite match the vibe of Topgolf, the high-tech sports entertainment chain that’s been part of the push in recent years to modernize the game of golf and make it less stuffy. So instead of tapping any human…
Inside Prime Video’s consumer products licensing strategy
If you really love a TV show, why wouldn’t you want to deck yourself out in branded clothes, eat limited-edition snacks, and buy collectibles based on your favorite characters?Take Prime Video’s smash-hit TV show Fallout, which debuted earlier this year. Beyond marketing the series to get audiences tuned in, Amazon…
Brands are turning to alternative platforms for Olympic activations
The Olympics is expected to be one of the biggest broadcast events of the summer. But for many younger viewers, they might spend more time watching the competition and the content that surrounds it on social platforms like TikTok than on the TV screen.That means that the organizing committee itself,…
Ouai is expanding its St. Barts line, one OOH placement at a time
For the second year in a row, Ouai is making summer all about St. Barts—this time by land, air, and sea.Earlier this summer, the hair and body-care brand released a St. Barts hair and body mist and doubled down on some of its marketing strategies from last summer’s campaign for…
How GoGo Squeez is breaking into sports
GoGo Squeez is break dancing its way to a new brand image.The snack brand, best known for its squeezable applesauce pouches, has largely come to be associated with babies or toddlers, but its latest product and marketing push is meant to tap into a slightly older, more active audience.To help…
How team marketers keep their socials active year-round
For many sports fans, their social media feeds are dominated with highlights, scores, and all the other news and drama when their favorite teams are in season.But team social media managers still have to feed the content machine during the dreaded offseason.“I want to make sure that the Liberty is…
Coworking with David Corns
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.David Corns is the chief marketing officer of Opendoor, an online residential real-estate company. Prior to Opendoor,…
How Max put a dragon atop the Empire State Building
Earlier this summer, New Yorkers may have spotted a 270-foot dragon encircling the top of the Empire State Building. No, it wasn’t a spin-off of King Kong. Instead, the idea was cooked up by another member of the Warner Bros. family: Max.“In one of our brainstorms, somebody threw out, ‘Wouldn’t…
Etsy seeks to return to its roots with human-centric campaign
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Etsy was once known as a marketplace for artists selling handmade goods. After becoming a destination for…
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