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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Pringles enlists Chris Pratt (and his mustache) for the Super Bowl
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.When Pringles began thinking about its plan for the Super Bowl this year, something stood out. Across…
Inside the Michael CeraVe Super Bowl campaign
It all started with a bag of lotion.Or two, actually. When Michael Cera was photographed walking down the street with a bunch of CeraVe skin-care products in hand last month, people immediately asked, “Why?”That same day, creator Haley Kalil posted a video of Cera at a pharmacy, where he was…
Why Volkswagen’s first Super Bowl ad in 10 years leans into emotion and nostalgia
In 2011, Volkswagen aired one of the most memorable ads in modern Super Bowl history: “The Force,” where a child donning a Darth Vader costume is convinced of the powers of the dark side. Time Magazine said it “changed Super Bowl commercials forever,” and as of 2015, it was the…
Paramount+’s big-game ad features Peppa Pig and Sir Patrick Stewart
Drew Barrymore, Sir Patrick Stewart, Peppa Pig. You name it; the Paramount+ Super Bowl promo has it.The subscription service, which is streaming the Super Bowl on Sunday (and whose sister broadcaster CBS is also airing the game) is using the matchup between the Kansas City Chiefs and San Francisco 49ers…
Social media trends: Teasers and crowd-pleasers
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
E.l.f. Cosmetics is bringing the ‘Suits’ cast—and Judge Judy—together for the Super Bowl
E.l.f. Cosmetics is betting that there will be demand for beauty content at this year’s Super Bowl. And that was even before the Kansas City Chiefs—and, therefore, Taylor Swift—secured their spot in the game.The two-decade-old beauty brand, known for its repeated TikTok virality, ran its first regional Super Bowl campaign…
How Bud Light and Michelob Ultra are aiming to stand out during the Super Bowl
Anheuser-Busch InBev’s 33-year run as the Super Bowl’s exclusive alcohol advertiser ended in 2022, but the company still has a dominant presence on advertising’s biggest stage.How dominant? Well, this year, the brewer bought up two and a half minutes of Super Bowl ad time, making it the biggest beer and…
Hellmann’s fourth Super Bowl ad continues its tradition of food waste messaging—with a furry twist
The cat’s out of the bag: Hellmann’s joined the early wave of brands releasing their Super Bowl ads weeks ahead of the game. For its fourth year in the Super Bowl, the brand included two Saturday Night Live alums, a furry friend, and its usual messaging about preventing food waste.This…
With its Super Bowl spot, Drumstick hopes to be more than a ‘latent memory’ of summer
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.February feels more like a buffalo-dip-and-chili month than, say, one for novelty ice-cream confections. But Drumstick, the…
Lessons from the Super Bowl’s biggest ad successes—and failures
The Super Bowl is advertising’s biggest stage—and an expensive one, at that.This year, it cost advertisers up to $7 million for 30 seconds to appear in the national broadcast, and that’s just to get it on the air. These days, Super Bowl advertisers are often encouraged to shell out for…
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