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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Inside the company placing ads on unbranded delivery trucks
Chances are high that you’ve seen at least one truck with an ad on the side and assumed the truck was carrying that brand’s products. Chances are also high that wasn’t the case.Across North America, last-mile delivery trucks in major cities carrying everything from lobsters to appliances are advertising on…
Why Gatorade is reviving its iconic ’90s campaign for a new generation
For its biggest marketing push to date, Gatorade is throwing it back to the ’90s.The PepsiCo brand’s latest campaign, called “It Hasn’t Changed,” is based on a decades-old tagline, “Is it in you?,” which anchored a campaign hinging on the idea that drinking Gatorade would help athletes perform at their…
How United Airlines is maxing out its Wrexham AFC sponsorship
Though they’re based in Wales, and not a global city like New York, London, or Madrid, Wrexham AFC may just be one of the most relevant sports teams in the world.That hasn’t always been the case. The team was ranked toward the bottom of the National League, which sits below…
Coworking with Mary Ann Grajek
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
How the streamers are stacking up, mid-2024 edition
Folks still using their exes’ Disney+ passwords, it’s (almost) over: Starting this summer and rolling out globally this September, Disney will officially begin cracking down on password sharing, CEO Bob Iger said on the company’s most recent earnings call.Disney is not the only one bringing the hammer down. Netflix also…
Airbnb partners with artists and films for Icons rentals
Doja Cat. Prince. Pixar’s Up. What do these things have in common?At first glance, not a lot—but they’re all involved in Airbnb’s new Icons category, a collection of overnight stays and experiences that began to roll out at the beginning of the month.As part of the promotion, the short-term rental…
Why Applebee’s partnered with the NFL ahead of football season
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Few combinations scream America like football and chicken wings.And Applebee’s, the restaurant chain known for its boneless…
AI is making product placement easier. Why some are opting out
In a world where ads can be superimposed onto Hollywood content, some companies are opting to stick to the old-fashioned route.Virtual product placements, where ads are inserted into shows, movies, and social media content after filming, are a hot topic of discussion as AI companies emerge with options to add…
Google’s AI search will have more ads than expected
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Advertisers will get a front-row seat to Google’s generative AI search features.AI Overviews will have ads above,…
Like it or not, the age of the employee social ambassador is here
The content is coming from inside the house—and not every company likes it.In April, TikTok creator and Chick-fil-A employee Miriam Webb, who built a following of tens of thousands of people by reviewing Chick-fil-A menu items, said in a post on the platform that she had been notified by the…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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