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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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The majority of sports fans are listening to sports audio content: report
For many sports fans, following their favorite athletes on TV, social media, and even at games in person just isn’t enough. The majority of fans also consume sports audio content via podcasts or radio, according to a new report from SiriusXM Media, GroupM, and Edison Research.Those listeners present an opportunity…
NIL deals are distributed evenly between men and women, report says
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s a good time to be playing women’s college sports.Not only did this year’s women’s March Madness…
Maryland passes pair of strong privacy bills
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Wu Tang Clan ain’t nothing to mess with. And when it comes to online privacy, neither is…
The real WrestleMania winner? Peacock
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Cody Rhodes held his newly won WWE Universal Championship belt in his hands and fell to his…
Muscle Milk’s pitch to the masses
Protein shakes are stereotypically found in the hands and ’grams of gym and fitness influencers. Muscle Milk is out to put an end to that.The PepsiCo brand has been using the tagline “Own Your Strength” for years and primarily targeting people with “intense weight-lifting regimens,” according to Marissa Pines, senior…
Inside Citi’s big bet on Paralympic athletes
You probably won’t see a Citi Bike used to win any cycling championships, but Citi’s going to the 2024 Olympics in Paris, anyway.More specifically, the Paralympics: Citi sponsored Team USA in the 2012, 2014, and 2016 Olympics and Paralympics, after which the banking company pivoted away from the official sponsorship…
NBCU nets $1.2 billion in Paris 2024 Olympics ad sales
NBCUniversal is sold out of ad inventory for the opening and closing ceremonies of the 2024 Paris Olympics on both digital and linear platforms, according to Dan Lovinger, NBCU’s president of Olympic and Paralympic partnerships.With just over 100 days to go until the Summer Games, NBCU has so far netted…
Beauty brand Merit went viral twice. It’s not counting on a third time
In some ways, beauty brand Merit delivered the Gossip Girl revival that HBO didn’t.A recent “get ready with me” video featuring actress Kelly Rutherford—known for playing Lily van der Woodsen on the mid-aughts CW show—is now Merit’s most-watched, most-liked TikTok video to date, with over 9 million views and more…
Coworking with Naomi Troni
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Why Adidas is betting on Hailey Van Lith and women’s college basketball
Nike has Jordan, but Adidas has Hailey Van Lith.College basketball has been on fire—especially in recent weeks, and especially on the women’s side. This year’s Elite Eight matchup between Van Lith and LSU and Caitlin Clark and the University of Iowa was the most-watched college basketball game ever on ESPN,…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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