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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Pause ads pay off on streaming, according to research
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Pause ads may be the key to upping consumer engagement, according to new research.Around half of streaming…
Advertising exec Laura Correnti was made for this era of women’s sports
This story is the seventh in a series on women leaders in sports and sports marketing. Read the rest of the profiles here and keep reading Marketing Brew for more profiles to come.In 2019, the US Women’s National Team won its fourth FIFA World Cup title, and as the players…
Powerade’s Olympic campaign encourages athletes to press pause
Powerade is vaulting its way into the Paris 2024 Olympics early.More than 100 days before the start of the games, the brand released a new campaign starring Olympic gymnast Simone Biles. The work is the latest iteration of Powerade’s “Pause is Power” brand platform, which debuted in 2022 and was…
iHeartMedia, Deep Blue introduce women’s sports-centric audio platform
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Deep Blue Sports + Entertainment, a firm dedicated to helping brands build women’s sports marketing strategies, is…
Coworking with Josh Stinchcomb
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Josh Stinchcomb is global chief revenue officer of Dow Jones and The Wall Street Journal, where he oversees advertising and marketing solutions. Before Dow Jones, he worked in numerous roles at…
Paramount is leaning into AI-enabled shoppable TV
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.If you’re a longtime country fan, or perhaps a recent convert thanks to Beyonce’s Cowboy Carter album,…
Why Ben & Jerry’s gives out 182,000 pounds of ice cream every year
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.We all scream for ice cream. But on April 16, no screaming was necessary for fans of…
Average CMO tenure holds firm at 4.2 years, according to new data
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.If you’ve got a chief marketing officer, odds are they’re probably still employed at your company by…
Palantir is pitching ad agencies on its AI technology
Palantir, the controversial software company with ties to intelligence agencies, is turning to the agency world as part of its continued efforts to grow its commercial business.The company, which was co-founded by venture capitalist Peter Thiel, has pitched advertising agencies on utilizing its year-old AI platform AIP, according to two…
Everything we know about Chase’s retail media network
Another company is jumping on the retail media bandwagon.Earlier this month, Chase announced the creation of a new business within the company called Chase Media Solutions, which will help advertisers target Chase customers based on their shopping habits.This isn’t entirely new: Chase has been in the business of retail media…
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