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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Behind the scenes of Bay FC’s ad campaign
Bay FC had a lot to get done in the months since being announced as one of two expansion teams to join the National Women’s Soccer League this season. Beyond team practices and getting ready for the season, the club got to work building a fanbase from the ground up.“When…
For this Ally exec, sponsorship marketing is about head and heart
This story is the fifth in a series on women leaders working to increase brand investment in women’s sports. Read the rest of the profiles here and keep reading Marketing Brew for more profiles to come.Bridget Sponsky, Ally Financial’s executive director of brand and sponsorship marketing, is a big cheerleader for brands investing in…
To win Oscars and Emmys, studios are evolving their FYC campaigns
Last summer’s smash hit and Warner Bros. cash cow Barbie is up for eight awards at this year’s Oscars—not to mention the awards it already picked up earlier this year at the Golden Globes, Critics Choice, and People’s Choice awards.The film’s feminist commentary and photogenic cast aren’t the only things…
Social media trends: pricing and power
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
Tech clients are breaking up with ad agencies
In 2023, the American workforce probably saw more slashes than A Nightmare on Elm Street, with several sectors, including the tech industry, laying off scores of workers as part of widespread cost-cutting measures. Over in ad land, major agency holding companies felt the squeeze, too. Several holding companies reported a…
How Ally made this year’s Super Bowl all about women
Ahead of this year’s Super Bowl, a group of more than 100 CMOs, media execs, and leaders from sports teams and leagues like the NWSL, MLS, and Nascar met for lunch at a pop-up restaurant in Las Vegas to discuss something other than the big game.Instead, participants were focused on…
All things AI with Amanda Cole
Amanda Cole is the chief marketing officer of Bloomreach, an e-commerce personalization software company. She’s joining Marketing Brew next week at our event, The Marketer’s (Early) Guide to AI.Ahead of the event, we had Cole tell us a little bit about how she and Bloomreach are using AI, and what…
All things AI with Melissa Waters
Melissa Waters is the chief marketing officer of Upwork. She’s joining Marketing Brew next week at our event, The Marketer’s (Early) Guide to AI.Ahead of the event, we had Waters tell us a little bit about how she and Upwork are using AI, and what her thoughts are on the…
All things AI with Sarah Stringer
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Sarah Stringer is the EVP, head of innovation and US media partnerships at Dentsu. She’s joining Marketing…
All things AI with Jennifer Kattula
Jennifer Kattula is the GM of global marketing at Microsoft Advertising. She’s joining Marketing Brew next week at our event, The Marketer’s (Early) Guide to AI.Ahead of the event, we had Kattula tell us a little bit about how she and Microsoft Advertising are using AI, and what her thoughts…
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