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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Liquid I.V. is giving its marketing an F1 injection
It’s shaping up to be a hot one in Miami this weekend.That could be good news for Liquid I.V., which for the second year in a row is serving as the electrolyte drink mix and “functional hydration partner” of Sunday’s Formula 1 Grand Prix taking place in the city.Liquid I.V.’s…
Why New York Life shifted its marketing spend from linear ads to sponsorships
About a year ago, New York Life called an audible on its sports marketing.The insurance and financial services brand wasn’t new to the sports sponsorship space, having experience with college basketball and understanding the power of a live sports audience, but CMO Amy Hu said she wanted to shift the…
What to expect ahead of this year’s NewFronts
Dust off that blazer and start practicing your small talk. Next week, the Interactive Advertising Bureau (IAB) kicks off the industry’s annual dog-and-pony-show season with the NewFronts, where digital platforms like Meta, LinkedIn, Snap, TikTok, Tubi, and YouTube show off their snazzy new toys ahead of traditional studios and broadcasters.Marketing…
How Snapdragon became a household name with sports fans
When tech company Qualcomm and its product brand Snapdragon inked a deal with Manchester United in 2022, CMO Don McGuire never imagined the Snapdragon name would end up plastered on the Premier League team’s kits.Similarly, when Qualcomm first got involved with Formula 1 the same year, there were no plans…
Watched ‘Group Therapy’ on Prime Video? It’s actually an ad
Every year, the Tribeca Festival in New York brings together legendary entertainers, which in the past have included Martin Scorsese and Taylor Swift, to debut groundbreaking films and discuss the evolution of entertainment.Last year, it was also the venue where WPP agencies showcased a branded feature-length film for an advertising…
Ad agencies are counseling brands through tariff uncertainty
Tariffs and broader economic uncertainty are throwing marketing plans into disarray and threatening to derail ad spending. Agencies are hard at work trying to keep clients on track.As tariff rates and regulations seem to change nearly by the minute, and as the economic picture becomes increasingly hazy, agency executives say…
LTK wants to be creators’ post-social platform of choice
Everyone is pivoting to video, and LTK is no exception.Amber Venz Box started as a creator on Wordpress, and founded the platform formerly known as LiketoKnow.it and RewardStyle in 2011 as an affiliate platform for bloggers, which is now often cited as one of the original social commerce platforms. Today,…
Powerade taps La Liga stars Lamine Yamal and Rodrygo Goes for new campaign
Serena Williams wore the same pair of socks until she lost during tournaments. Mia Hamm had to tie her right shoelace over her left when she was lacing up her cleats. And LeBron James is famously superstitious.Athletes from pick-up players to pros have their sacred pregame rituals, or “moments of…
Amid environmental rollbacks, some mission-driven CPG brands are staying the course
President Trump’s national energy emergency executive order and tariff-backed manufacturing mission aren’t exactly an environmental activist’s dream. So in a climate of near-climate crisis denialism, what are brands built on caring about the Earth and its inhabitants to do?For companies like Califia Farms, a plant-based beverage brand, and Tony’s Chocolonely,…
Peacock counts 41 million subscribers but execs warn that ‘challenges may be approaching’
Maybe slow and steady does win the race? NBCU’s streaming service Peacock saw modest growth in Q1, jumping from 36 million to 41 million subscribers in the quarter, according to Comcast’s Q1 earnings call on Thursday.As its subscriber base climbs, so is its revenue: the streamer grew revenue to $1.2…
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