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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Marketing agencies break down how they use ChatGPT and generative AI
It’s been over a year since ChatGPT first rolled out, and while constantly hearing the phrase “generative AI” has been really a(i)nnoying, there’s no doubt the technology has transformed the world. It was one of the hottest topics at CES earlier this year, and SXSW has a dedicated track for…
How Chamberlain Coffee is ‘growing up’ with its founder
Longtime viewers of influencer Emma Chamberlain’s YouTube channel know she loves her coffee. So when talent agency UTA was looking to build its next talent-led brand five years ago, Chamberlain Coffee was something of a no-brainer.“You have to have a product that is true to the talent for it to…
Advertisers plan to go back to Sunday Ticket on YouTube TV
This most recent NFL season will most likely be remembered because a certain international mega pop-star willingly flew to Kansas City, repeatedly, to support her football-playing boyfriend, tugging at the heartstrings of America.Aside from the romance, it was also the kickoff to YouTube TV’s first season with the NFL’s Sunday…
Two women’s pro leagues have each surpassed 1,000 sponsorship deals: report
Golf and tennis might have reputations for being more subdued than sports like soccer and basketball, but brand interest is anything but.The LPGA and the WTA are the first two women’s leagues to ink more than 1,000 sponsorship deals, according to a report from SponsorUnited analyzing 9,500 women’s sports sponsorships…
Amid price hikes, streamers continue to grapple with churn
Churn rates on streaming services are up, big time.Since 2019, overall churn rates have nearly tripled, according to the research firm Antenna. In December 2023, 5.5% of premium streaming subscriptions were canceled, up nearly one percentage point from the previous year, Antenna found.Here’s the potentially good news: Customers who have…
Coworking with Lindsey Lionheart O’Brien
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Lindsey Lionheart O’Brien is the chief marketing officer of Mozilla, where she markets products like Mozilla VPN, Firefox Relay, and the Firefox browser. Prior to her role at Mozilla, she led…
influencer trip backlash and music video dupes
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
Brands spent nearly $4 billion on TikTok ads in 2023: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.These days, TikTok is omnipresent in the culture. And advertisers are taking advantage.In Q4 of 2023, ad…
How the marketing world is navigating AI
AI, AI, AI: It’s the hot new buzzword on every marketer’s mind, but does anybody actually know what they’re talking about? (We’re assuming, dear reader, that you’re not Sam Altman.)While Altman didn’t appear at Marketing Brew’s event, The Marketer’s (Early) Guide to AI, we did speak onstage with a number…
Coworking with Elina Vilk
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Elina Vilk is CMO of Hootsuite. She was previously CMO of WooCommerce. Prior to that, she served as head of global small business marketing at Facebook, and she held marketing roles…
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