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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Netflix counts 40 million on ad tier amid further push into live sports
Netflix with Ads keeps getting bigger.The streaming giant’s ad-supported tier has 40 million global monthly active users, up considerably from the 5 million monthly active ad-supported users one year ago, the company announced this week ahead of its second-ever upfront presentation to advertisers in New York. Of all Netflix sign-ups…
Amazon’s pitch to ad buyers: size matters
In January, with the flip of a switch, Amazon’s Prime Video became the largest ad-supported streaming platform in the US, its executives announced Tuesday during the company’s first upfront presentation.Its message to the advertising industry was clear: size matters.Within the first five minutes, Mike Hopkins, Amazon’s SVP of ads, noted…
Comcast plans Peacock, Apple TV+, and Netflix streaming bundle
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The streaming world is getting more and more like cable every day.Peacock, the Comcast-owned streaming service, will…
Coworking with Michele Morelli
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michele Morelli is SVP of marketing and communications at Foursquare. Prior to Foursquare, she served in marketing and communications roles at AOL, Oath, and Toluna Corporate.Favorite project you’ve worked on? The…
Streamers are building out their global businesses, and advertising isn’t far behind
In its Q1 2024 letter to shareholders released last month, Netflix announced that its quarterly earnings reports will look a little bit different next year. Starting in Q1 2025, it will no longer report quarterly membership numbers and average revenue per membership—a decision, the company said in the letter, that…
Frito-Lay’s Messi campaign is the latest installment of its multi-year soccer strategy
Coming off of its well-received Super Bowl commercial for Doritos Dinamita, Frito-Lay is shifting its focus to the other football.The Lay’s brand has had a longstanding relationship with one of the greatest soccer players of all time, Leo Messi, who’s currently serving as the face of a campaign that kicked…
Streamers surge puts upfronts to the test
Advertisers survived the holiday whiplash of CES. They ran through the digital noise of the NewFronts. Now there’s only one more major tentpole event between today and the chic, cerulean glitz of Cannes.We’re talkin’ upfronts, the ad industry’s annual dog-and-pony show where media buyers and TV networks plan out their…
How Amazon turned ‘Fallout’ into another video-game adaptation success story
Video-game adaptations continue to look like a cheat code for high streaming viewership.Amazon Prime Video’s adaptation of the video-game series Fallout, released on April 10, quickly became the streamer’s second-most-watched title of all time, clocking over 65 million viewers in its first 16 days, according to the company.The post-apocalyptic series,…
Why Slim Jim and WWE rekindled their historic partnership
On April 7, WWE star LA Knight made a pit stop before his WrestleMania 40 match against AJ Styles.As he strutted to the ring, he embraced a woman sitting in the front row who had won a Slim Jim sweepstakes for tickets to the event. The camera then panned to…
Podcasting doesn’t technically need upfronts. They’re getting more popular anyway
It started with the TV industry.Upfronts, that is. The annual gathering of media buyers and sellers dates back to the 1960s, when ABC gave the first upfronts presentation, and the TV industry still descends on New York City every May for upfronts.They’re not the only ones—the podcast industry has, for…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…