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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Brands are getting a front-row seat to ‘Saturday Night Live’
Live from New York, it’s not just Saturday Night.This weekend, brands like AllState, Capital One, Maybelline, and T-Mobile are set to show up during a Sunday night red carpet show ahead of Saturday Night Live’s three-hour 50-anniversary special at Studio 8H at Rockefeller Center.Allstate will host a countdown clock leading…
All things AI with Ariba Jahan
Ariba Jahan is the head of transformation at the marketing agency Anomaly. She joined Marketing Brew this week at our event, Tactical Martech: The Future of AI, Attribution, and Privacy.We had Ariba tell us a little bit about how she is using AI, and what her thoughts are on the…
The Trade Desk falls as much as 30% following earnings miss
The Trade Desk is taking a haircut.The ad tech company’s stock was down more than 30% Thursday after it missed on revenue expectations for the first time since going public in 2016.The Trade Desk brought in $741 million in revenue in Q4, up 22% year over year but about $15…
128 million viewers tuned into the 2025 Super Bowl, breaking records for Fox
Turns out people will tune into the Super Bowl even if it’s a blowout.Sunday’s game on Fox between the Philadelphia Eagles and Kansas City Chiefs saw an estimated 127.7 million viewers across linear and streaming, according to Nielsen, making it not only the largest big-game audience in TV history but…
How brands activated online around this year’s Super Bowl
Little screen continued to be just as important as big screen this year for brand Super Bowl activations.While there didn’t appear to be a singular social moment that compared to Oreo’s “dunk in the dark” tweet, there were certain trends and themes that emerged in how brands activated online around…
On Super Bowl Sunday, ads for junk food and dessert bump up against weight-loss drugs
The crack and fizz of a freshly opened bottle of Mountain Dew. Matthew McConaughey wielding a fried chicken wing like a baton. Reese’s Peanut Butter Cups, so decadent and oozing with chocolate that they’re driving people to risk self-immolation at the foot of a volcano.This year’s Super Bowl Sunday was…
How Hellmann’s brought Harry and Sally back together
It only took 36 years—36 years and one mayo ad—for Harry to reunite with Sally.Decades after Nora Ephron’s beloved rom-com When Harry Met Sally was released, condiment brand Hellmann’s brought Meg Ryan and Billy Crystal together again for its 2025 Super Bowl ad. The 30-second spot, called “When Sally Met…
Why Mercedes-Benz is skipping the Super Bowl broadcast for social
There won’t be many drives in Super Bowl 59. No, not on-field drives. We’re talking auto advertisers.In this year’s Super Bowl, only Ram and Jeep, both Stellantis-owned brands, have confirmed ad buys, and the number of car ads in the Super Bowl has dropped off in recent years.Mercedes-Benz is one…
All things AI with Alexia Adana
Alexia Adana is a visual artist and creative director who serves as VP, director of creative technology at Edelman. She’s joining Marketing Brew next week at our event, Tactical Martech: The Future of AI, Attribution, and Privacy.Ahead of the event, we had Adana tell us a little bit about how…
From new products to intentional mistakes, marketers are taking Super Bowl teasers to a new level
In November, actor Walton Goggins of The Righteous Gemstones and Fallout fame got into the eyewear game. Alongside a formal press release, Goggins released five futuristic ski goggle–style glasses in bold colors with names like Cumulonimbus and Limoncello. They retail for $150 a pair.The shades—called Walton Goggins Goggle Glasses and…
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