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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Trends that shaped sports social in 2024
The holidays are a time of rest, relaxation, and endlessly scrolling social media to avoid conversations with your weird cousin.For sports fans, that endless scroll is likely to include a hearty helping of content from the teams and leagues they follow—or even some from the teams they hate, if the…
2025 will be the year of AI-powered brand design, Adobe predicts
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Goodbye, clean-girl minimalism. Hello, AI-inspired futurism.As marketers work on crafting their 2025 campaigns, the simplicity of the…
Automakers rein in EV ad spend
The electric vehicle revolution will apparently not be televised.Automakers like Ford and Nissan have reined in their EV ad spend this year, at least on TV, according to iSpot.According to the measurement firm, automakers spent 22% less marketing electric vehicles on linear TV in the first 11 months of 2024…
Coworking with Stacey Andrade-Wells
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Stacey Andrade-Wells is CMO of Liquid IV. Prior to joining Liquid IV, she spent more than seven years at Proctor & Gamble working on brands like Gain, Swiffer, and Mr. Clean.Favorite…
Shiv Gupta, ad tech’s educator, is preparing for category ‘whiplash’ in 2025
If anyone knows what’s keeping ad-tech folks up at night, it’s Shiv Gupta.As the founder of the ad-tech education company U of Digital, Gupta’s job is to help make sense of some of the industry’s weediest topics, like identity resolution or what the heck a clean room does. Ahead of…
Meta plans crackdown on health-related user data
Starting next year, Meta plans to limit certain advertisers’ access to health-related data that could affect how everything from vitamins and supplements to acne treatments and Botox injections are marketed on the platform.The plans, contained within a lengthy update to Meta’s advertising policy released last month, detail how the platform…
Under the hood of Nascar’s social media strategy
This story is the eighth in a series about how marketers for sports teams and leagues around the world approach social media strategy.Motorsports fandom in the US is getting turbocharged. And while many people may associate the boost with Formula 1 and Netflix’s Drive to Survive docuseries, F1 isn’t the…
In the wake of a polarizing election, mental health apps seek to reach all users
On Nov. 5, as the world waited with bated breath to find out the outcome of the US presidential election, the mental health app Calm saw a prime advertising opportunity.The company, which offers subscribers meditation recordings and other products, ran ads on ABC, CNN, and Comedy Central offering viewers “30…
Appeals court upholds law to ban TikTok
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Get your TikTok Shop hauls in while you can.On Friday, a federal appeals court in DC upheld…
Despite controversy, principal-based media buying is attracting interest from advertisers
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Media agencies are making a lot of noise about a controversial strategy to win new business.The practice,…
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