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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How the streamers are stacking up, mid-2024 edition
Folks still using their exes’ Disney+ passwords, it’s (almost) over: Starting this summer and rolling out globally this September, Disney will officially begin cracking down on password sharing, CEO Bob Iger said on the company’s most recent earnings call.Disney is not the only one bringing the hammer down. Netflix also…
Airbnb partners with artists and films for Icons rentals
Doja Cat. Prince. Pixar’s Up. What do these things have in common?At first glance, not a lot—but they’re all involved in Airbnb’s new Icons category, a collection of overnight stays and experiences that began to roll out at the beginning of the month.As part of the promotion, the short-term rental…
Why Applebee’s partnered with the NFL ahead of football season
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Few combinations scream America like football and chicken wings.And Applebee’s, the restaurant chain known for its boneless…
AI is making product placement easier. Why some are opting out
In a world where ads can be superimposed onto Hollywood content, some companies are opting to stick to the old-fashioned route.Virtual product placements, where ads are inserted into shows, movies, and social media content after filming, are a hot topic of discussion as AI companies emerge with options to add…
Google’s AI search will have more ads than expected
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Advertisers will get a front-row seat to Google’s generative AI search features.AI Overviews will have ads above,…
Like it or not, the age of the employee social ambassador is here
The content is coming from inside the house—and not every company likes it.In April, TikTok creator and Chick-fil-A employee Miriam Webb, who built a following of tens of thousands of people by reviewing Chick-fil-A menu items, said in a post on the platform that she had been notified by the…
Marketing budgets have been shrinking in recent years, report says
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Marketing budgets aren’t what they used to be.As a percentage of company revenue, they’re down 15% from…
Warner Bros. Discovery touts its ‘united front’ to advertisers
Two years after the megamerger between WarnerMedia and Discovery, Inc., Warner Bros. Discovery executives repeated the phrase “one WBD” and spent much of the company’s upfront presentation this week emphasizing the power of having Bobby Flay under the same umbrella as Carrie Bradshaw, Barbie, and Batman.The power, it seems, is…
YouTube focuses on ‘redefining TV’ at Brandcast
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.YouTube’s Brandcast event Wednesday night ended with Billie Eilish singing “What Was I Made For?”—and fittingly, began…
Podcast ad revenue growth slowed for second year in a row: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Podcast ad revenue growth slowed for the second year in a row in 2023, but it’s on…
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