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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Why Mastercard went after McLaren F1 naming rights
When the Formula 1 team McLaren won its first Constructors’ Championship in more than 25 years last season, it was the only team on the grid without a naming rights sponsor. Halfway through the 2025 season, McLaren is firmly in the lead for the constructors’ again, but its naming rights…
Sydney Sweeney campaign was ‘worth every single dollar’
American Eagle CMO Craig Brommers has no regrets about those Sydney Sweeney ads.Despite customer backlash to the apparel brand’s “Sydney Sweeney Has Great Jeans” campaign, which largely centered on the use of language that some described as racially coded, Brommers told us that AE’s most expensive campaign to date was…
Why one agency made an indie short film
Lots of advertising agencies say they make short films. Often, those short films are just ads by another name—more artful ads, perhaps, but ads all the same.Social content shop Portal A isn’t one of those agencies. This year, Portal A has been on the film-festival circuit with its first narrative…
How Chips Ahoy gamified the Upside Down
Cookies and demogorgons and augmented reality, oh my!Chips Ahoy recently partnered with Netflix’s Stranger Things for a limited-edition cookie collab that will be seen far beyond the grocery store shelf. The special chocolate- and strawberry-flavored cookie, inspired by the show’s red-and-black Upside Down underworld aesthetic, became available for purchase in…
How the rebrand became part of the culture wars
Rebrands aren’t just rebrands anymore. No, silly—they’re a moment for public discourse about where brands stand politically and an opportunity for onlookers to declare what design overhauls say about those stances.Consider the case of Cracker Barrel. Last week, the chain eatery known for its kitschy Southern aesthetic introduced a new…
How the streamers stacked up, midyear edition
Breakups are happening left and right.No, not the romantic kind: Several companies that operate streamers, e.g., NBCUniversal and Warner Bros. Discovery, are separating their linear and streaming assets.This year, streamers are navigating splits alongside tough macroeconomic conditions, and they continue to battle it out over live sports rights as they…
Coworking with Olga Denysiuk
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Olga Denysuik is brand marketing manager at Samsung. She has spent more than 15 years working in marketing and communications, working for agencies like WPP’s MediaCom, Havas, and Dentsu and on…
NFL, NWSL are looking to reach next-gen fans with new media partnerships
It’s no secret that sports fans love content about their favorite teams. These days, that doesn’t just mean live games on legacy TV networks.Some major US leagues, it seems, are well aware. As football season kicked off, the NFL inked a content partnership deal with sports newsletter and media company…
How one Instagram post brought Skindinavia a whole new audience
Before July 27 of this year, the brand name Skindinavia was mostly known by makeup professionals. But after a business partnership breakup and an Instagram post from founder Allen Goldman, the 20-year-old beauty brand was suddenly introduced to makeup lovers everywhere.Skindinavia is the maker and patent holder of a setting-spray…
Brands are thinking out of the (blind) box
Marketers love to “surprise and delight.” So do consumers.People are increasingly purchasing items without knowing exactly what product, or which variation of a product, they’re going to get. This year, the phenomenon of blind boxes or mystery boxes, which originated in Asian markets, took off with US consumers amid the…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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