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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Etsy seeks to return to its roots with human-centric campaign
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Etsy was once known as a marketplace for artists selling handmade goods. After becoming a destination for…
Online tracker ID5 gets into the streaming game
A potential solution to tracking and measuring users on the open web is coming for the small screen.ID5, an alternative ID tool that provides publishers and marketers with a way to track users without the use of cookies, is pitching itself to streamers, broadcasters, and CTV platforms, CEO Mathieu Roche…
Sports streaming fragmentation is a boon for advertisers
Want to catch an NFL game on Christmas? Head to Netflix. Trying to watch a WNBA game on a Tuesday or Thursday? It’s probably on Amazon’s Prime Video. Hoping to see an NBA game in 2026? Well, which streamer those games might land on is still up in the air.No…
The most effective ads so far in 2024: report
What do Cîroc, Buffalo Wild Wings, and FanDuel have in common? They’re all apparently great TV advertisers.The three brands ran some of the most effective TV ads of the first half of the year, according to the measurement company EDO, which ranked national TV spots across 15 categories. EDO gauges…
The untapped market worth billions: women’s sports merch
There’s a gaping hole in the women’s sports marketplace.Viewership and sponsor interest have been on the rise for US women’s pro leagues like the WNBA, NWSL, and LPGA and for less-established pro sports in the country like volleyball. As fandom grows, some supporters are looking to rep their favorite teams…
The executive leading MassMutual’s charge into women’s sports
Jennifer Halloran sits at the intersection of two industries that are both largely male-dominated: finance and sports.As CMO and head of marketing and brand for insurance and financial services company MassMutual, Halloran oversees sponsorships with some of the biggest pro sports leagues in the country, including the NHL and MLB.…
Coworking with Haidi Kelly
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Haidi Kelly is SVP of marketing at AdMarketplace. Prior to joining AdMarketplace, a search advertising marketplace, she held growth and marketing roles at companies including CGTrader, Poppin, and WeWork, and she…
Why marketers aren’t cookie-free yet
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.While Google only began phasing out third-party cookies in January, some people had been freaking out about…
Why some ad agencies are choosing unconventional names
What’s in an agency name? Usually, three guys’ last names, alphabet soup, or a word with all the vowels removed. Sometimes, a whimsical backstory.Party Land, founded in 2018, was named after a party store in Santa Monica. Ice Cream Social, meanwhile, got its name from the vintage Good Humor truck…
Period-care brands face unique restrictions online. Nadya Okamoto wants to change that
Menstrual products are a normal part of health routines for half the population. But online and in advertising, they remain largely taboo.Nadya Okamoto, co-founder of period-care brand August, created the brand as part of a decade-long mission to help destigmatize periods. At 16, she started the nonprofit Period.org, and at…
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