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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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With sports sponsorships, Gainbridge wants to give as much as it gets
Gainbridge is ensuring its place in the women’s sports ecosystem.The Indiana-based financial services and insurance company was among the brands to sponsor Caitlin Clark when she was still in college, and it holds the naming rights to the Indiana Fever’s home arena, Gainbridge Fieldhouse (where the NBA Finals–bound Pacers also…
Coworking with Hamid Saify
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Hamid Saify is CMO of the energy-drink brand Lucky Energy. He previously worked at Liquid Death, and he has worked at agencies like Doner and Deutsch.Favorite project you’ve worked on? There…
Inside Spotify’s evolving ads strategy
Did you know that Spotify has a head of dance and electronic development? Her name is Ronny Ho, and her team decides what electronic music makes it to Spotify’s in-house curated playlists.At Spotify’s second annual Sparks event in New York last week, Ho and other execs talked about how they…
Why one company went all in on marathons
If you’ve ever run or attended a marathon, odds are you’ve seen the letters “TCS.”Tata Consultancy Services (TCS), a B2B tech services company, currently has 14 active marathon partnerships, including sponsorships with five of the seven World Marathon Majors, according to Global Chief Marketing Officer Abhinav Kumar.Outside of its presence…
What makes a good movie trailer, anyway?
There’s no question that the single most influential piece of movie marketing is the trailer.At least, that’s according to sisters Monica and Evelyn Brady, co-founders of the Golden Trailer Awards, which recognize excellence in film and TV trailers. Now in its 25th year, the awards have honored ads for projects…
How American Express is capitalizing on Netflix’s new F1 Academy docuseries
Ever since the Netflix docuseries Drive to Survive helped skyrocket the popularity of Formula 1 in the US, other sports organizations have been trying to replicate the effect.That now includes F1 Academy, the women’s F1 racing championship, which is getting the Netflix treatment with a docuseries that premiered Wednesday.As part…
David Droga to step down as CEO of Accenture Song
A Madison Avenue heavyweight is about to hang up his hat.Accenture Song CEO David Droga is leaving the role on Sept. 1, when he will become vice chair at Accenture, the company announced today.In an interview with the Wall Street Journal, Droga attributed his exit to wanting to focus on…
Coworking with Amy Tunick
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Amy Tunick is CMO of cinema advertising platform National CineMedia. Previously, she worked at companies including Grey Group, WarnerMedia, and WWE.Favorite project you’ve worked on? My favorite project was for Hulu…
Apple is Kantar’s most valuable brand for fourth year in a row
How do you like them apples?For the fourth year in a row, Apple was named by Kantar as the most valuable brand in the world.The tech giant earned the top spot with a brand value of $1.3 trillion, according to Kantar’s annual BrandZ report, which ranks companies around the world…
This year’s best jokes from the upfronts
What are the upfronts for, if not for cocktail receptions, long lines, and a chance to see stand-up comedians roast the industry you’ve dedicated your life to?At this year’s upfronts presentations, the comedians tapped to impress advertisers didn’t hold back. Seth MacFarlane kicked off the week with a musical number…
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