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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How Comcast plans to market StreamSaver
They say history repeats itself, and streaming is no exception.Amid increasing streaming fragmentation, the rapid arrival of new multi-company streaming bundles on the market, like Venu (ESPN, Fox, and Warner Bros. Discovery) and StreamSaver (Peacock, Netflix, and Apple TV+), are prompting some (including us) to say we’re getting something like…
Corporate Pride is quieter this year. Why that matters
If you think corporate participation in Pride Month has felt more subdued this year, it’s not just you.Brands that were more outspoken in previous years have been quieter in 2024 around their support of LGBTQ+ causes and customers, which some have suggested could be due to fears stemming from last…
Retailers are flocking to Cannes Lions to pitch their ad networks
Expect the Croisette to be littered with shopping carts.Retailers and their ad networks, some of which have recently overhauled their offerings, will have an outsize presence at this year’s Cannes Lions, which kicks off June 17. Executives from Target and Walmart are returning to the festival this year, while Kroger…
Band-Aid has been the most-trusted brand in the US for three years
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.People truly do seem to be stuck on Band-Aid: It topped Morning Consult’s Most Trusted Brands list…
Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across…
The Orioles found their first jersey-patch sponsor
A new sports sponsorship is about to take flight: On Monday, the Baltimore Orioles announced asset management company T. Rowe Price as their first-ever jersey patch sponsor.The multiyear deal means T. Rowe Price’s branding—the company name and its logo of a bighorn sheep named Trusty—will appear on the sleeve of…
Netflix, Disney+ notched big ad spend gains in Q1
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Netflix’s big push into advertising is attracting big investment.The streaming platform, along with rivals like Disney+ and…
Inside ESPN’s playbook for marketing its sportsbook
ESPN’s bet on sports betting only started recently.Major sportsbooks including FanDuel, DraftKings, Caesars, MGM, and Wynn were already spending millions on social and TV advertising as far back as 2022, and since then, FanDuel and other sports-betting brands have made their Super Bowl ad debuts.So ESPN Bet, the sportsbook created…
Costco is building out an ad business using its shoppers’ data
Advertisers could soon be targeting hot-dog-combo enthusiasts who buy toilet paper by the truckload.Costco is building out an ad network built on its trove of loyalty membership data, using its 74.5 million household members’ shopping habits and past purchases to power targeted advertising on and off its website.The wholesale retailer…
Disney is sold out of ads in the first 2 games of the NBA Finals
Much like this year’s conference finals, the NBA Finals are proving to be a blowout.At least on the advertising side, that is: Disney is sold out of inventory for Games 1 and 2 of the series between the Dallas Mavericks and Boston Celtics, according to Jim Minnich, SVP of revenue…
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