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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How P.F. Chang’s turned a 5-second video into a viral brand moment
Turns out a video about a Finsta can be a good brand opportunity—but only if you move fast.Late last month, TikTok user @badvina posted a five-second video with the caption, “POV: you and your sisters make a fake cake business Instagram to stalk ppl and now you have five orders.”…
Are movies so back?
Picture this: It’s December 2019. Little Women has just come out, and Timothée Chalamet is still an artsy, French-leaning, burgeoning movie star. The domestic box office is shaping up to reach nearly $11.4 billion. Cinephiles everywhere let out a satisfied sigh.It was a pretty good time to be in the…
Coworking with Priya Gill
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Priya Gill is global head of marketing at SurveyMonkey. Prior to joining SurveyMonkey, she spent nearly six years at Box, and she has also worked at HP and Boeing.Favorite project you’ve…
Coworking with Stephanie DiPisa
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Stephanie DiPisa is the founder and CEO of Solara Suncare. Prior to founding Solara, she worked with brands including Pampers, Hyatt, Gillette, and HP as a media and brand marketing strategist.Favorite…
Spotify’s head of global ad sales on the latest in programmatic audio
Podcasts have long been known for a very personal style of host-read ads that are often sold directly. So when it comes to programmatic ad sales, the sector has sometimes been viewed as a rare holdout.But, much like the worst person you know starting a podcast, the introduction of more…
How Carvel created the first ice cream–dispensing billboard
If you thought billboards were just for looks, think again. They’re also for licks.Carvel recently installed an ice cream-dispensing billboard in the West Village in Manhattan, serving up more than 50 gallons of soft serve, or about 1,500 servings, over the course of a seven-hour activation in mid-June. It was,…
Should your brand open a coffee shop?
Café Dior in Chengdu. Carhartt Coffee in London. Santander Work Café in Brooklyn.Around the world, brands ranging from luxury fashion houses to workwear to banks are opening up coffee shops.The phenomenon of retailers hosting coffee shops isn’t exactly new, as anyone who’s ever been to a Starbucks inside of a…
Why Hilton stuck with McLaren for almost 20 years without a championship
Hilton liked McLaren before it was cool.The international hotel brand has been a sponsor of the Formula 1 team for two decades, sticking with them through thick and thin: Last year, McLaren won the Constructors’ Championship, the top honor for an F1 team, for the first time since 1998, and…
Brands continue to steer clear of heritage months. Pride was no exception
The days of the annual rainbow logo seem like a thing of the past.If corporate Pride was quiet last year, it was all but silent in 2025—with a few notable exceptions.This year, Pride organizers big and small struggled to gain corporate support, both online and off. Mastercard, Nissan, PepsiCo, Citi,…
Reddit is looking outside the US to build its sports communities
You’ve heard of NBA Twitter. Now, get ready for NFL Reddit.Like on many social media platforms, sports communities tend to gather on Reddit to discuss everything from memes to stats. The platform is home to more than 1,000 active sports communities generating 249 million monthly engagements, according to data Reddit…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
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5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…