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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Google’s “Dear Sydney” ad, explained
People are afraid AI will replace their jobs. Now, they also have their children’s creative development to worry about.Google’s “Dear Sydney” ad, created for The Olympics, shows a dad asking Gemini AI to write a letter to track star Sydney McLaughlin-Levrone on behalf of his young daughter to let the…
Reddit acquires creative optimization company
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Reddit is acquiring the ad creative optimization company Memorable AI in a bid to give advertisers more…
Price beats brand loyalty with back-to-school shoppers, report says
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.This back-to-school shopping season, it seems some parents are questioning where their loyalty lies. Brand loyalty, that…
X files suit against advertisers and industry groups over alleged boycott
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Last year Elon Musk told advertisers to “go fuck” themselves. Then, he tried wooing them at the…
Advertisers say their Google ads are showing up on X. Why?
In the nearly two years since Elon Musk bought the social media platform X, many major brands have opted to avoid showing their ads on the site altogether. Other advertisers are ending up on the platform without realizing it.Two advertisers said they were surprised to learn that ads for their…
Could Kamala Harris meme her way to the White House?
Kamala is Brat. Charli XCX said so herself.It started as an organic movement online in support of Vice President Harris’s potential presidential run earlier this month, featuring fan edits of Harris set to songs from Charli XCX’s Brat album and from other popular artists like Chappell Roan. Now, the memes…
Verizon CMO Leslie Berland talks rebrand and career
Leslie Berland knows a thing or two about a rebrand.As Twitter’s first-ever chief marketing officer nearly a decade ago, she crafted the platform’s brand identity beginning in 2016. After leaving the company in 2022 and spending about a year at Peloton, she started as Verizon’s chief marketing officer in January,…
Coworking with Kristen Pumphrey
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Ahead of football season, Sony and the NFL team up on tech
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Sony is gearing up for fall football—literally.The headphones and device-maker and the NFL have struck up a…
What advertisers need to know about the kids’ privacy bills passing the Senate
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The kids ain’t alright—or at least, advertising to the kids might not be.This week, the Senate overwhelmingly…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
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Startups face numerous challenges on their journey to success, and failing to overcome any one…