Your #1 guide to start a business and grow it the right way…
Search
Marketing
Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
Strikes, supply-chain snags, and the election throws curveballs at brands preparing for the holiday rush
Out of toilet paper? For a few days there, you might have had a hard time finding some at a store.Consumers panic-bought toilet paper and other goods at retailers like Costco and Walmart after the dockworkers strike earlier this month. While the strike lasted only three days, it threw yet…
The Honey Pot found a sweet partner in uncharted territory
Why would a feminine-care company sponsor a WNBA team?Jazmyn Williams, director of brand marketing at feminine-care company The Honey Pot, wouldn’t blame anyone for asking. But after attending an Atlanta Dream game last season, she became convinced The Honey Pot should have a spot on the team’s sponsorship roster.Brands like…
Verizon’s revamped NFL strategy is all about experiences
Verizon’s logo isn’t the only thing that got spruced up around the time of its rebrand in June.The company also took a look at its pro football partnerships, which span 26 team deals and one with the NFL that dates back to 2010. In past years, Verizon has largely leveraged…
The ad-tech world’s newest buzzword is ‘curation’
Digital advertising companies are pitching white-glove services in an effort to shed the perception that they place ads indiscriminately across the expanse of the internet.Programmatic ad-tech companies including The Trade Desk, Xandr, Index Exchange, and OpenX are pitching advertisers on so-called curated services that include bespoke packages of web publishers,…
Meta continues to go all-in on video with AI and creators
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Meta’s pivot to video continues.The company, which said that 60% of users’ time spent on Facebook and…
Advertisers are targeting horror-loving audiences in theaters
To promote the horror film Longlegs this summer, indie studio Neon didn’t take out a single TV ad.Instead, it bought a billboard in Los Angeles displaying a phone number that, when called, played an audio message from the film’s serial killer played by Nicolas Cage. The number received more than…
As celebrity beauty brands grow, some are deemphasizing star power
Chances are you’ve heard of juggernaut beauty brands like Fenty Beauty and Rare Beauty, which are affiliated with superstars Rihanna and Selena Gomez, respectively.But you’d be forgiven if you haven’t heard of others, like actor Naomi Watts-founded menopause wellness brand Stripes Beauty, which filed for bankruptcy a year after debuting.…
DOJ, NCIS ask ad executives about brand-safety companies
Officials from the Department of Justice (DOJ) and the Naval Criminal Investigative Service (NCIS) have held multiple conversations with advertising executives about several brand-safety scandals spurred by reports from the ad-tech consulting firm Adalytics, Marketing Brew has learned.In the conversations, officials have inquired about reports alleging that YouTube inadvertently collected…
Netflix strikes up brand integrations for Jake Paul-Mike Tyson fight
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Netflix’s Jake Paul-Mike Tyson live boxing match is just a few weeks away, and the streamer has…
818 Tequila looks to ‘democratize’ the influencer experience
It’s not every day that Kendall Jenner shows up on your doorstep. But for one group of housemates in Arizona, that day came in September.Last month, a video of Jenner appearing on a Ring camera at the residence of a group of students and alumni at Arizona State University, and…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…