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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Coworking with Michele Morelli
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michele Morelli is SVP of marketing and communications at Foursquare. Prior to Foursquare, she served in marketing and communications roles at AOL, Oath, and Toluna Corporate.Favorite project you’ve worked on? The…
Streamers are building out their global businesses, and advertising isn’t far behind
In its Q1 2024 letter to shareholders released last month, Netflix announced that its quarterly earnings reports will look a little bit different next year. Starting in Q1 2025, it will no longer report quarterly membership numbers and average revenue per membership—a decision, the company said in the letter, that…
Frito-Lay’s Messi campaign is the latest installment of its multi-year soccer strategy
Coming off of its well-received Super Bowl commercial for Doritos Dinamita, Frito-Lay is shifting its focus to the other football.The Lay’s brand has had a longstanding relationship with one of the greatest soccer players of all time, Leo Messi, who’s currently serving as the face of a campaign that kicked…
Streamers surge puts upfronts to the test
Advertisers survived the holiday whiplash of CES. They ran through the digital noise of the NewFronts. Now there’s only one more major tentpole event between today and the chic, cerulean glitz of Cannes.We’re talkin’ upfronts, the ad industry’s annual dog-and-pony show where media buyers and TV networks plan out their…
How Amazon turned ‘Fallout’ into another video-game adaptation success story
Video-game adaptations continue to look like a cheat code for high streaming viewership.Amazon Prime Video’s adaptation of the video-game series Fallout, released on April 10, quickly became the streamer’s second-most-watched title of all time, clocking over 65 million viewers in its first 16 days, according to the company.The post-apocalyptic series,…
Why Slim Jim and WWE rekindled their historic partnership
On April 7, WWE star LA Knight made a pit stop before his WrestleMania 40 match against AJ Styles.As he strutted to the ring, he embraced a woman sitting in the front row who had won a Slim Jim sweepstakes for tickets to the event. The camera then panned to…
Podcasting doesn’t technically need upfronts. They’re getting more popular anyway
It started with the TV industry.Upfronts, that is. The annual gathering of media buyers and sellers dates back to the 1960s, when ABC gave the first upfronts presentation, and the TV industry still descends on New York City every May for upfronts.They’re not the only ones—the podcast industry has, for…
Jolie showerheads are all over social media—and that’s by design
A showerhead that costs $165 (or more, if you include the cost of quarterly shower-filter replacements) might seem like a luxury product to most. But that’s not how Arjan Singh, co-founder and head of brand marketing and operations at Jolie Skin Co.—which sells a showerhead that promises to filter out…
There’s a new marketplace exclusively for buying women’s sports media
Wake up, babe. New media marketplace just dropped.Fan intelligence company Sports Innovation Lab has teamed up with media agency Trailblazing Sports Group to create the Trailblazing Marketplace, which gives media buyers access to women’s sports inventory across sports and platforms. The marketplace was announced Thursday during Sports Innovation Lab’s Women’s…
UMG music to return to TikTok after companies reach licensing agreement
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.We’re so back. TikTok and Universal Music Group struck a new deal that will bring music from…
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