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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Podcasts created a new media category. Where do they go from here?
In the year 2025, podcasts feel inescapable. Everyone’s a podcaster, and everything is a podcast.It wasn’t always like this.The birth of the podcast is largely tied to the creation of the RSS audio feed in 2001, though the term “podcast” wasn’t coined until 2004. The following year, Steve Jobs declared…
Welcome to the brand newsletter era
Start spreadin’ the news. While some brands are using Substack partnerships for affiliate marketing, others have opted to take it a step further and are creating newsletters of their own.In recent months, Madewell, American Eagle, Billboard, Rare Beauty, The RealReal, Bandcamp, and Tory Burch have all launched newsletters on Substack.…
A year out from the World Cup, sponsors are stepping up their game
Football has long been far more dominant in the US than fútbol.But with the FIFA Men’s World Cup coming to the states next year for the first time in more than three decades, soccer is generating more buzz than usual, and there’s no shortage of stakeholders—from FIFA sponsors to rights…
A mid-year appraisal of TV industry layoffs
In the last year, the streaming world has been in a pickle.Juggernaut TV media companies are struggling with their declining cable businesses, and some are trying to stem the damage by separating more profitable studio and streaming businesses from their cable properties.As the disruption and restructures remake the companies from…
Brandi Chastain on the evolution of the business of women’s soccer
When Brandi Chastain scored the winning goal of the World Cup for the 1999 US Women’s National Soccer Team during penalty kicks, she celebrated by taking off her jersey and falling to her knees. It didn’t take long before her celebration became an instantly recognizable moment in sports history.The USWNT…
Salomon’s push beyond winter sports
Sports equipment and apparel brand Salomon is largely known around the world for its winter sports gear, and for good reason. The company, which has been around since 1947, contributed to the invention of seven Olympic sports, including ski cross, boardercross, snowboard halfpipe, and freestyle skiing, according to Global Chief…
Why Tubi is beefing up its creator program
The creator-to-Hollywood pipeline is only getting stronger, and Tubi is carving out its segment.In June, the streamer introduced Tubi for Creators, a program that will bring six YouTube creators’ content to the free platform as part of a broader build-out of original- and creator-led programming.The initial cohort of creators includes…
How Instagram built (and potentially restricted) the link-in-bio industry
Prior to 2010, a “link in bio” would have referred to a brief history of the 16th president of the United States. Now, it’s a full-fledged industry.Affiliate marketing has been around for decades, and the influencer as we know it was largely built on the back of the 2000s blogging…
What marketers talked about at Tribeca Festival
Miley Cyrus, Bryan Cranston, and Billy Idol all made it out to the Tribeca Festival this year. So did the marketers.Marketers have regularly made appearances at Tribeca Festival’s brand-centric track, TribecaX, since it debuted in 2016 as a way to honor entertainment-adjacent brand marketing, but a lot has changed in…
Netflix teams up with Yahoo DSP as it builds out ads tier
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.Netflix is once again beefing up its ad-tech partnerships.At Cannes Lions, the streamer announced an integration with Yahoo DSP. Through the partnership, advertisers will be able…
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