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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Coworking with Franke Rodriguez
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Franke Rodriguez is partner and CEO of the advertising agency Anomaly, where he leads teams across both New York and Toronto. He has also worked at FCB and Digitas.How would you…
Apple TV plans to get everyone watching the MLS Cup Playoffs
It’s been another Messi season for Major League Soccer. After joining the league and Inter Miami last season, the superstar captain Lionel Messi and his team are for the first time heading to the MLS Cup Playoffs that kicked off this week.Historically, soccer has struggled to reach the level of…
Rare Beauty looks inward for its first global brand campaign
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.While makeup products are only skin deep, Rare Beauty’s first-ever global brand campaign maintains that inner beauty…
How Studs is using sweet treats to get customers in stores
Being served food at an ear-piercing studio may sound like a case for the health department. Turns out, it’s been a major marketing strategy for ear-piercing and jewelry brand Studs.After the 2021 Studs Loves New York line featuring bagel, pizza, martini, and dumpling-shaped earrings did well, Studs co-founder Lisa Bubbers…
For Major League Soccer, social followers can become real-life fans
This story is the seventh in a series about how marketers for sports teams and leagues around the world approach social media strategy.For some people, cheering on their favorite sports teams is one of their earliest memories—even if it was while wearing noise-canceling headphones.Major League Soccer fandom tends to lock…
Why brands are racing to get involved in running clubs
Tired: Dating apps.Wired: Singles’ running clubs.Dating apps have stumbled like a marathoner cramping up at mile 22. Match Group, the parent company of dating apps like Tinder and Hinge, has reported a decline in paying users for seven consecutive quarters as of its Q2 earnings call in July. Where are…
Record WNBA Finals ratings cap off season of viewership wins
The WNBA’s 2024 season seems to have reverberated around the country—and not just because of New York Liberty mascot Ellie’s signature stomp.Sunday’s Game 5 of the WNBA Finals, which saw the Liberty secure its first championship in franchise history after an overtime battle with four-time champs the Minnesota Lynx, brought…
To market ‘We Live in Time,’ A24 didn’t look its gift horse in the mouth
When a chronically online film studio like A24 makes a weepy, romantic film like We Live in Time, one might expect a promotional campaign designed around the heightened emotion of the movie. While there was some of that sappiness, A24 marketed We Live In Time with, well, a horse: a…
Truth Social pushes into TV ads ahead of Election Day
Truth Social, the social media platform partially owned by former president and current presidential candidate Donald Trump, is getting into the TV advertising game.The platform, whose parent company Trump Media & Technology Group went public in March, started running TV ads in late August, and has spent an estimated $1.3…
Basketball’s big year for brands
It’s been a big year for basketball in the US, between the men’s and women’s USA Basketball teams’ Olympic golds, a massive March Madness, a riveting NBA Finals (for Boston Celtics fans, at least), and rapid growth in the WNBA leading up to the finals.Brands have been scoring big from…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…