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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How the USOPC is looking to build Paralympic hype
Olympic excitement seemed at a peak this year. Viewership was up 82% from the Tokyo Olympics in 2021, according to NBCU, and use of the term “pommel horse” presumably rose by an even larger margin.The Paralympics, which are held a few weeks after the Olympics, have also attracted more attention…
Coworking with Rebecca Biestman
Rebecca Biestman is CMO of Guild, an education benefit management company. Prior to joining Guild, she was CMO of Reputation.com and has served in marketing roles at software companies including Dialpad and RMS.Favorite project you’ve worked on? A true career highlight has been launching Guild’s first-of-its-kind partnership with the USOPC…
A rundown of some of this season’s early football advertisers
It’s the most wonderful time of the year—football season.While brands and fans go crazy for the Super Bowl each year, there’s no shortage of excitement around kickoff time. As this year’s NFL season starts tonight with the Baltimore Ravens taking on back-to-back champs the Kansas City Chiefs, advertisers will have…
Amazon takes its media business to WPP and OMG
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Amazon’s media business finally has a new home.The company will give its business to WPP and OMG,…
This season, the Kansas City Chiefs want everyone to be a fan
Whether it was the back-to-back Super Bowl wins or the fact that half of one of the most beloved celebrity couples in the world was literally on their team, the Kansas City Chiefs seemed to count just about everyone and their mother as a fan by the end of last…
How the New York Liberty stays on top of the social game
This story is the third in a series about how marketers for sports teams and leagues around the world approach social media strategy.The WNBA is in the midst of arguably its biggest season ever, having opened with its most-watched games in history and recently signing a new media rights deal…
Coworking with John Sampogna
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Barbie rolls out new brand campaign at WNBA game
For one night, the WNBA is living in a Barbie world.At Friday night’s matchup between the Chicago Sky and Indiana Fever, the Barbie brand debuted its latest campaign and slogan, “Give Limitless Possibilities.” The campaign centers around a short film introduced at the game, which shows children playing with Barbie…
Roku could soon patent tech that can sense when content is paused—and run ads
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Roku could soon have some new tech up its sleeve to help it stand out in the…
Why La Roche-Posay is betting big on tennis
Fans attending the US Open won’t need to fret if they forgot to pack their own sunscreen—La Roche-Posay will once again have them covered.For the third year in a row, the skin-care brand is the official sunscreen of the US Open, and this year, La Roche-Posay’s presence will be more…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…