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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Why bother with celebrity endorsements?
Hulk Hogan, Taylor Swift, Jason Aldean, and Beyoncé all have one thing in common: In 2024, they used their celebrity status to endorse a presidential candidate.And while Swift’s childless cat lady-signed Instagram post spurred headlines and Hogan’s shirt-ripping “Trumpamania” proclamation took over social feeds, at least one question remained: Do…
Why ZipRecruiter embraced advertising during a presidential election
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Some brands might seek to avoid advertising against election-related content due to brand-safety concerns, but not ZipRecruiter.…
United’s ad network is flying high
If you’re serving ads 35,000 feet in the sky, it helps to have internet.Starting next year, United Airlines plans to bring free, satellite-powered wi-fi to flights through a partnership with Starlink that was first announced in September. The connectivity will “supercharge” the airline’s newly created advertising business, Kinective Media, Richard…
Coworking with Thas Naseemuddeen
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Thas Naseemuddeen is CEO of Omelet, an indie creative agency based in Los Angeles. She’s also held roles at BBH and Deutsch.Favorite project you’ve worked on? I will always be so…
Ahead of Election Day, one super PAC is targeting young adult men where they are—adult sites
In a bid to influence a crucial block of voters in the days leading up to Tuesday’s presidential election, one Super PAC is doing what countless PACs have done before—find likely voters where they are.Except this group, the Freedom to Watch PAC, is trying to reach young men, and it’s…
Roku will stop reporting streaming households, following Netflix
In the streaming world, imitation is the sincerest form of flattery—in more ways than one.Roku is following in the footsteps of Netflix and will, starting in 2025, no longer break out streaming households and average revenue per user (ARPU) each quarter, Roku announced as part of its Q3 earnings Wednesday.…
Deloitte is upping the ante on its women’s sports sponsorships
Deloitte Global and US CMO Suzanne Kounkel was among the millions of fans celebrating the night the New York Liberty won the WNBA Championship, but not for the same reason Liberty fans were.On the night of Game 5, Spike Lee was seated directly behind a Deloitte logo on the court…
The NFL teams up with ‘The Simpsons’ for a second round of ‘Funday Football’
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The Simpsons has been on TV for 36 seasons, and later this year, it’s breaking into a…
This fall marathon season, some brands are sprinting to Strava
Fall is for spooky movies, comfy sweaters, and hot apple cider. Oh, and marathon training.With the Chicago Marathon in October and the New York City and Philadelphia Marathons in November, to name a few, it’s a big season for running brands, according to Zipporah Allen, chief business officer of exercise…
Coworking with Franke Rodriguez
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Franke Rodriguez is partner and CEO of the advertising agency Anomaly, where he leads teams across both New York and Toronto. He has also worked at FCB and Digitas.How would you…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
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