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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Ad gamification is here
Everyone is playing games these days. No, we’re not talking about your dating life. We’re talking about major brands looking for ways to incorporate gaming into their advertising products.Take Disney, which recently rolled out two new “advergames” on Hulu and ESPN called Quiz Show and Beat the Clock. Quiz Show…
Women’s basketball league Unrivaled wants brands in its court
Unrivaled is getting an alley-oop from Ally Financial, which will be the first (and founding) brand partner for the new women’s basketball league that tips off in January 2025.The league is currently seeking to drum up brand and viewer interest at a time when women’s sports are bigger than ever.“I’ve…
Facebook is banking on creators to entice Gen Z. Will it work?
Facebook began as a site for college kids 20 years ago, but has largely evolved into the social platform du jour for boomers.Only about a third of teenagers used Facebook last year, per Pew Research, while 71% of those 50 and older were on the platform, according to the AARP.…
The man behind the last decade of logos
Mitch Monson, the man behind the last decade of NBC’s Olympic logos, never imagined he’d become a designer. His plan was to join the military.“I’d always been one of those kids that drew all the time and spent a lot of time in art classes, but never really thought it…
Google’s “Dear Sydney” ad, explained
People are afraid AI will replace their jobs. Now, they also have their children’s creative development to worry about.Google’s “Dear Sydney” ad, created for The Olympics, shows a dad asking Gemini AI to write a letter to track star Sydney McLaughlin-Levrone on behalf of his young daughter to let the…
Reddit acquires creative optimization company
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Reddit is acquiring the ad creative optimization company Memorable AI in a bid to give advertisers more…
Price beats brand loyalty with back-to-school shoppers, report says
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.This back-to-school shopping season, it seems some parents are questioning where their loyalty lies. Brand loyalty, that…
X files suit against advertisers and industry groups over alleged boycott
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Last year Elon Musk told advertisers to “go fuck” themselves. Then, he tried wooing them at the…
Advertisers say their Google ads are showing up on X. Why?
In the nearly two years since Elon Musk bought the social media platform X, many major brands have opted to avoid showing their ads on the site altogether. Other advertisers are ending up on the platform without realizing it.Two advertisers said they were surprised to learn that ads for their…
Could Kamala Harris meme her way to the White House?
Kamala is Brat. Charli XCX said so herself.It started as an organic movement online in support of Vice President Harris’s potential presidential run earlier this month, featuring fan edits of Harris set to songs from Charli XCX’s Brat album and from other popular artists like Chappell Roan. Now, the memes…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…