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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Brands are finding engaged, niche audiences on Substack
Before there were social media influencers, there were bloggers. But as more writers and creators create email newsletters about everything from cooking to fashion trends on platforms like Substack, it seems we’re coming full circle.“It’s the biggest new platform that I know of since I don’t even know,” Tiffany Lopinsky,…
Coworking with Sarah Collinson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sarah Collinson is CEO of Havas New York. She’s also worked at JOAN Creative, Anomaly, and adam&eveDDB.How would you describe your job to someone who doesn’t work in marketing? Like Mad…
From series adaptations to BookTok, publishers have more ways than ever to market titles
Netflix miniseries The Perfect Couple has been doing numbers for the streamer since it debuted in September—and the novel the series is based off of has been doing numbers for its publisher, Hachette Book Group.The show, centered on a woman marrying into a wealthy Nantucket family whose wedding is derailed…
With shoppable ad formats, streamers are starting to look like QVC
Viewers binge-watching The Boys or Reacher on Prime Video might find themselves invited to purchase something between episodes.At its Unboxed conference in Austin last month, Amazon Ads rolled out interactive shoppable ads for Prime Video in North America. Consumers can add items from the ads to their Amazon carts, ask…
Jake Paul’s personal-care brand W is embracing the haters
At a press conference during Fanatics Fest earlier this year, Jake Paul and Mike Tyson took questions from a moderator and crowd of boxing fans to promote their much-anticipated fight on November 15.Paul, the influencer turned professional athlete, was not a crowd favorite. About halfway through the event, a chant…
Why Warner Bros., Prime Video, and Netflix are all-in on experiential marketing
This fall, Warner Bros. Discovery is giving fans of the Beetlejuice franchise the chance to see what the afterlife is really like.In late August, ahead of the US theatrical release of Beetlejuice Beetlejuice, an “afterlife experience” opened up in Los Angeles, giving attendees the chance to immerse themselves in the…
How MTV and Paramount are using fandom culture to get out the vote
Stan culture can be rabid, and shows like RuPaul’s Drag Race and Big Brother have stans for days. So why not use it to encourage civic engagement while reaping the brand benefits along the way?MTV, which has long championed a get-out-the-vote (GOTV) initiative, is once again leaning into social impact…
Basketball and football players have big fan appeal
They don’t call her the GOAT for no reason: Simone Biles is the most popular active athlete, according to the latest edition of Kantar’s Sports Monitor Athlete Reputation Tracker.She’s followed by a handful of football and basketball stars including Patrick Mahomes, Caitlin Clark, Steph Curry, and Travis Kelce, both sports…
Less brand safety, more SEO spend in 2025, Forrester predicts
Winter is coming: The air is cooling, the leaves are falling, and the 2025 predictions are rolling in.As a tumultuous 2024 comes to a close, Forrester predicts that 2025 could be slightly more steady for marketers, but that they “shouldn’t get too comfortable.”In a pair of reports detailing its expectations…
Coworking with Lara Cohen
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Lara Cohen is SVP of marketing, partnerships, and business development at Linktree. She has also held senior roles at Twitter and at The OutCast Agency.How would you describe your job to…
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