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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Women’s soccer, after years of being sidelined, is finally in the big leagues
With two World Cup wins, an Olympic bronze medal, and experience in multiple pro leagues around the world, Christen Press is one of the most prolific soccer players of the time. But fans would be hard-pressed to find digital evidence of her early career highlights from when she competed in…
Why Columbia leaned into Mother Nature danger to reintroduce the brand
The outdoors aren’t all sunshine and roses. There’s snakes, storms, and vultures—and even deep canyon crevices you could fall into and maybe have to cut off your arm to survive (again).At least, that’s the story of the outdoors that Columbia Sportswear tells in the company’s latest brand campaign.The new campaign,…
Bud Light drops first NFL campaign of the season
It’s the most wonderful time of the year—the start of the NFL season, and the ad campaigns that come with it.Bud Light, the official beer partner of the league, keeps its football marketing efforts turned on year-round, according to Bud Light’s SVP of marketing Todd Allen, but a major moment…
CMOs plan to up sports spend in 2025, but struggle tracking ROI: report
Much like the cost of electric bills in the summer, the amount of money that B2C marketing execs in the US spend on sports sponsorships is expected to rise in 2025, according to a report from Forrester.But while CMOs seem bullish on sports this year, a majority who were involved…
YouTube plans preseason marketing push to promote its own NFL game get
YouTube has a little surprise for NFL fans tuning into this weekend’s New York Giants vs. Buffalo Bills game on Saturday. And like most good surprises, it involves cats.On Saturday during the preseason football game, the streamer will run a 30-second ad called “Dueling Cats” featuring a nod to the…
Risky moves paid off for Eastside Golf’s head of marketing
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.Annette Parker had been a runner her whole life. Then, during her sophomore year of college at the University of North Carolina at Chapel Hill, she suffered an…
Hulu will be fully combined into Disney+ next year, execs say
Hulu and Disney+ are officially combining into a single standalone app Disney, CEO Bob Iger announced during the company’s Q3 earnings call Wednesday.The combined app, which will roll out next year, comes after Disney acquired full control of Hulu from Comcast in June, and it marks the latest move from…
Waterboy doesn’t regret that brand trip
Creator Madi Marotta’s first official day on the job as Waterboy’s new social media manager was a tropical and eventful one.The electrolyte additive company was off on its second-ever brand trip, this year to Tulum, Mexico, with some big-name influencers, their plus-ones, and regular-schmegular customers all in tow. With 38…
Coworking with Mayte Alquicira
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Mayte Alquicira is marketing and operations manager, loyalty, at Cinépolis Cinemas USA, a luxury theater brand. She’s also worked as the brand’s guest experience manager and supported the brand’s expansion into…
Hubslife backlash is a reminder that audiences can be fickle
Is the new American dream a farce?We’re talking, of course, about the “dream” of content creation, posting content, gaining a massive following on social media, getting a ton of brand deals, and quitting your 9-to-5. Someone might see it as a fool’s game when watching the backlash that one creator,…
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