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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Google ‘impossible to negotiate with,’ former News Corp exec testifies in DOJ trial
“It’s the computer that figures it out.”That’s US District Court Judge Leonie M. Brinkema, 80, succinctly explaining how an ad exchange manages the frequency caps of a programmatic ad campaign. Heady stuff, but at least by Day 2 of the Department of Justice’s antitrust case against Google, Judge Brinkema’s questions…
Could HBO’s ‘Industry’ investment help solidify it as a hit?
It’s a tale as old as time in the television industry: There’s no better way to make a TV show a success than to move it into a hit-making time slot.This summer, ahead of the debut of Industry’s third season, Warner Bros. Discovery moved the show from its Monday night…
Google exec claimed company’s ‘goal’ was ‘to crush other networks’
At an antitrust trial, it’s probably not great when there’s evidence shown in court of company executives talking about crushing the competition.On the third day of the United States vs. Google, though, lawyers for the Department of Justice introduced remarks from David Rosenblatt, Google’s former president of global display advertising,…
Coworking with Christine Guilfoyle
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Christine Guilfoyle is president of SeeHer, a global initiative founded by the Association of National Advertisers focused on increasing representation of women and girls in marketing, media, and entertainment. She spent…
Inside CAA’s media and entertainment partnerships department
When it comes to pop culture, CAA sometimes finds itself at the center of it. Charli XCX, who was the face of this summer’s brat summer, Ashley Park, who stars in Netflix’s Emily in Paris, and comedian and SNL cast member Ego Nwodim are among the agency’s roster of talent.But…
A Q&A with the head of Hartbeat’s marketing
Hartbeat, the entertainment company created by comedian Kevin Hart, may be in the business of comedy, but representation is one thing it doesn’t take lightly.“We are diverse by design. We are a Black-owned company,” Janina Lundy, global head of marketing and brand strategy at Hartbeat, told Marketing Brew. “We have…
When it comes to podcast audiences, quality trumps quantity
Big media companies are paying big bucks for big podcasts. But what, exactly, makes shows like The Joe Rogan Experience, Call Her Daddy, and New Heights worth millions of dollars?It could be the quality, not just the size, of the podcast audience that justifies the high price tags for companies…
How Smokey Bear comes to life online
Contrary to the song popularized in the ’50s, the character known for letting you know that only you can prevent wildfires is “Smokey Bear,” not “Smokey the Bear.”“There’s no ‘the,’” Michael Bellavia, CEO of marketing and communications agency HelpGood, told Marketing Brew. “That will make the Forest Service go nutty.”For…
Why European soccer clubs are expanding into Manhattan
Manhattan’s Sixth Avenue, home to iconic institutions like Radio City Music Hall and NBC Studios, skyscrapers like the Bank of America Tower and the CBS Building, and the corporate headquarters of News Corp, has more recently become the American stage to an English football rivalry.Melvyn Carter, a lifelong fan of…
How the USOPC is looking to build Paralympic hype
Olympic excitement seemed at a peak this year. Viewership was up 82% from the Tokyo Olympics in 2021, according to NBCU, and use of the term “pommel horse” presumably rose by an even larger margin.The Paralympics, which are held a few weeks after the Olympics, have also attracted more attention…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
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5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…