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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How Chili’s continues to drive sales from social media
This story is the third in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your brand is approaching social, Katie Hicks wants to hear about it. Reach out to her at .“Hi, welcome to Chili’s” is more than just a Vine…
What happens when your social stunt goes terribly wrong?
Dave Mead, chief marketing officer and co-founder of the Austin, Texas-based sparkling mineral water brand Rambler, thought he had landed on the perfect social video idea.The plan was to outfit an old Jeep with the water brand’s logo and current tagline (“Chug Life”) and send it soaring off of a…
How brands rushed to get in on Taylor Swift’s album announcement
All Taylor Swift had to do was show off some orange, sparkly text on a podcast preview clip, and the brands ran like the wind.Swifties far and wide rejoiced when the singer-songwriter herself graced the New Heights podcast with her presence, joining hosts and NFL stars Jason and Travis Kelce…
The Congressional Creators Caucus is taking on Washington this fall
This fall, digital creators are officially getting a seat at the table in Washington.The Congressional Creators Caucus, a group dedicated to giving creators space to discuss public policy, was first announced in June, and is expected to roll out full-steam ahead when lawmakers return to Washington in September.The caucus was…
Brands are producing original series for social. Here’s why
As if streaming wasn’t fragmented enough, audiences now have plenty of social media series to tune into, too.Short-form, original series like Brooklyn Coffee Shop, which satirizes café customers, and Bistro Huddy, which portrays a fictional restaurant with all characters played by creator Drew Talbert, are growing in popularity online, and…
Inside the reunion tour marketing machine
If your TikTok feed looks anything like ours, you’ve probably seen videos of people surprising their dads with tickets to the Oasis reunion tour since it was first announced. Now that the tour is officially underway and brothers Liam and Noel Gallagher are performing together again, said dads are donning…
Why BoxLunch teamed up with Regal ahead of ‘Fantastic Four’
Theaters aren’t just places to see movies—they can serve as a place for fans to gather, hang out, and build community.That’s part of the reason why BoxLunch partnered up with theaters ahead of the release of The Fantastic Four: First Steps.Ahead of the release of the film, the merchandise brand,…
Looking to partner with a brand parody account? Proceed carefully
Sylvanian Drama, the social media account beloved by brands and 3.5 million followers on TikTok and Instagram, could soon be back with a different name after its latest brand-deal related lawsuit was settled.Since its inception, the account, which is run by creator Thea von Engelbrechten, has featured “Calico Critters” (known…
Want to partner with Liquid Death? Get in line
An all-too-literal guillotine league. Chainsawed sandwiches. A moshpit diaper.Those aren’t just random words jumbled together to test your reading comprehension—they’re the outcome of recent brand collaborations with Liquid Death.The canned-beverage brand has been inking more than sports partnerships in the last year, striking deals with a bevvy of other big…
Dhar Mann Studios is just one creator outpost coming for Hollywood
Ever made fun of a video online? It very well could have been one from Dhar Mann Studios.The video entertainment company, which is named after its founder, has been lampooned online for its sometimes cringey, often moralizing videos showing characters in different situations facing life lessons. One 21-minute video from…
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