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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Coworking with Jasmine Presson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Jasmine Presson is chief strategy officer at Mediaplus North America. She has also worked at MediaCom, UM Worldwide, and Albert: Artificial Intelligence Marketing.Favorite project you’ve worked on? Revlon’s “Love Test” film…
FTC announces crackdown on deceptive AI claims
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The Federal Trade Commission is cracking down on companies making big claims about AI.On Wednesday, the FTC…
Why The Onion is returning to print—and betting big on memberships
America’s finest news source hasn’t been a print news source since the “Harlem Shake” was trending.Over the last 11 years, the state of print media hasn’t exactly gotten stronger. But as of last month, the satirical publication The Onion, which G/O Media sold to a group of media executives and…
Gap is putting a new spin on the same old song and dance
If there’s one thing Gap’s gonna do, it’s make people dance.So far this year, the clothing brand has created two music video-esque campaign spots, much to the delight of the internet. For its spring campaign, “Linen Moves,” singer Tyla dances in what’s essentially a re-creation of the music video for…
Doritos is crowdsourcing creative for this season’s Super Bowl
Doritos is returning to the Super Bowl ad scene in 2025, but instead of relying on an agency or brand executive to come up with the creative concept, the snack brand is looking to fans to create the final product.From 2006 to 2016, Doritos ran the “Crash the Super Bowl”…
Why the link-in-bio company put Steph Curry on a billboard
The link-in-bio company has a history of getting out of bios and onto billboards—and for one of its latest campaigns, it’s also linking up with a major athlete.For a series of ads in Times Square this month, Linktree, the tool that lets users compile social media profiles and other links…
Streamers are rolling out more of the same
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.They say imitation is the sincerest form of flattery, and in the streaming world, there seems to…
Tech and social media companies conduct “vast surveillance” of users
Social media is all about followers, but the real followers may be the platforms themselves.In a report released Thursday, The Federal Trade Commission (FTC) said top tech and social media companies—Amazon (which owns Twitch), Facebook, YouTube, Twitter/X, Snap, ByteDance (which owns TikTok), Discord, Reddit, and WhatsApp—“engaged in vast surveillance of…
Google’s AdX takes center stage—again—as antitrust trial nears end of second week
While Google was preparing to defend its advertising business in the US earlier this year, it reportedly looked to placate European regulators by offering a major sale.In an effort to end an EU antitrust investigation into its ad tech businesses, Google offered to sell its ad exchange, AdX, Reuters reported…
Google knew advertisers were key to publisher ad tool dominance, DOJ alleges
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Google’s publisher ad tech was only as strong as the advertisers those publishers got access to—but those…
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