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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Spotify Wrapped is for advertisers, too
If there’s one thing that’s a sure bet at the end of the year, it’s the promise of being read for filth by Spotify Wrapped—and that’s not just true for listeners, but the app’s advertisers, too.This week, the audio streamer released its annual user data year-in-review alongside a version for…
What’s happening with social media bans?
As talk of social media platform bans mount for various reasons, social media marketers may be wondering where they—or their audiences—will soon be able to post or not post. Here’s the latest.What’s going on with the US TikTok ban? It’s been a couple of months since President Trump ordered the…
Why Cinemark is testing an industry-first brand campaign
A film buff could probably rattle off their favorite movie trailers without much effort—but could they name their top movie theater trailer? And no, the in-theater AMC ad starring Nicole Kidman doesn’t count!Outside of the physical cinema itself, where perks of membership or a message about the theater chain may…
Blended and branded: The business behind Erewhon smoothie collabs
If there’s one thing Erewhon is known for, it’s a spendy smoothie.The California-based gourmet grocery store’s drink collabs began in 2021 with influencers like Christina Najjar, who is known online as Tinx, and Marianna Hewitt, co-founder of skin-care brand Summer Fridays. But it was Hailey Bieber who really kickstarted Erewhon’s…
Disney’s holiday short is a story of friendship and imagination
A doodle on a Christmas list isn’t a mistake or a smudge but an opportunity for a new friend in Disney’s heartwarming holiday short directed by Taika Waititi.Over the course of the nearly three-minute spot, from adam&eveDDB, a young girl finishes her Christmas list with a doodle and leaves it…
Exclusive: Google and McLaren extend partnership deal
Google is extending its partnership with the McLaren Formula 1 Team, execs from the companies shared exclusively with Marketing Brew.The announcement comes the day before the start of the Las Vegas Grand Prix weekend, where Google will activate with McLaren and the Las Vegas Sphere, according to Nick Drake, global…
Jim Beam is taking its American roots to global fans with sports sponsorships
It’s hard to overstate the role of leagues like the NFL and NBA in American culture, but a few other sports have been giving them a run for their money: Soccer is on the rise, MLB had one of its most exciting postseasons in recent history, and Formula 1 has…
To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists
If alien activity has been of concern lately, good news! All suspicions of extraterrestrial life can be collected and discussed on a website made for that very purpose.Bugonia, the latest film from Oscar-nominated director Yorgos Lanthimos, centers on two conspiracy theorists kidnapping a pharmaceutical CEO, and the marketing team decided…
How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday
Whether you’ve got your eyes on the latest pair of Meta Ray-Ban shades, a cozy sweater from The Row, or a Ms. Rachel stuffed plushie, shopping may look a little different this holiday season.While consumers aren’t entirely relying on AI to handle their shopping this gift-giving season, some brands are…
Is ‘Black November’ a problem?
It used to be that the frenzy of Black Friday and Cyber Monday was tied to a set few days at the end of November.That’s no longer the case.The window for holiday-timed sales has crept up earlier and earlier, with major brands like Ulta, Lowe’s, and Best Buy pitching preliminary…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…