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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Whatnot wants to be a home for uncertain TikTok livestreamers
Amid the will they, won’t they drama of the still-looming TikTok ban, a lesser-known shopping app seized an opportunity.On January 19, directly after TikTok temporarily went dark in the US, Whatnot ran a full-page print ad in newspapers across the country, reading, “No matter what happens, we’re here for you.”…
What Lush learned from three years of being mostly offline
The beauty brand known for bath bombs and body scrubs has scrubbed itself from the internet…for the most part.It’s been more than three years since Lush announced it would no longer post to Instagram, Facebook, TikTok, and Snapchat from its brand accounts as part of its “anti-social” policy, which it…
Live sports pushes TV time up 5% in January: Nielsen
Turns out live sports still reliably brings viewers to linear TV and streaming alike.In January, TV viewership was up 5% compared to December, according to new data from Nielsen, driven largely by live sports on broadcast and cable leading up to the Super Bowl. Streaming viewership made up 42.6% of…
Super Bowl ad recall metrics drop after blowout game: report
The Philadelphia Eagles’ decisive 40-22 victory over the Kansas City Chiefs in this year’s Super Bowl was cause for celebration among Eagles fans, but preliminary data suggests that advertisers might not have as much reason to cheer.Average unaided brand awareness for Super Bowl advertisers, meaning the share of people who…
Big Tech ad giants plan to spend $240 billion on AI in 2025
Big Tech brought in billions last quarter, but it wasn’t enough to please investors. Of the three largest ad platforms in the US, only Meta beat analyst expectations.One common thread? Executives at Alphabet, Amazon, and Meta evangelized a future with even more AI, and said they’d spend a lot of…
Walmart’s ad business grows to $4.4 billion
Big blue gets bigger.Walmart’s advertising business grew to $4.4 billion in its most recent fiscal year, increasing 27% year over year, according to the company’s most recent quarterly earnings. In the fourth quarter, Walmart’s global advertising business grew 29%, with Walmart Connect growing 24% in the US.Its ad business, though,…
Coworking with Tammy Blythe Goodman
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Tammy Blythe Goodman is VP, brand marketing and communications and Ex.co, a machine-learning video platform. She was previously VP of communications at SpotX and has worked at companies including OpenWeb, Innovid,…
How Poppi’s Super Bowl vending machine campaign spiraled out of control
It’s a soda brand popularity contest, and we’re all here to bear witness.This year, prebiotic soda brand Poppi ran its second consecutive Super Bowl ad featuring influencers like Jake Shane and Alix Earle. But it wasn’t the creator campaign on the big screen that got people talking as much as…
Saquon Barkley shotgunned a beer after the Super Bowl, thrusting a little-known brand into the spotlight
After winning his first Super Bowl, Philadelphia Eagle running back Saquon Barkley did what so many Philadelphia Eagles and their fans have done before him—shotgunned a beer, shirtless, in less than three seconds.In a video capturing the feat that soon went viral among sports accounts like Barstool and Bleacher Report,…
How brands are getting involved in dating and singles events
Love is in the air, and brands are trying to bottle it up and market it.As Valentine’s Day ushers in a flurry of pink-and-red-hued campaigns, companies like coffee brand La Colombe, fitness subscription platform ClassPass, and sports club CityPickle are taking the romantic vibes a step further by hosting their…
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