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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Sports helps boost streamer sign-ups, but subscribers don’t always stick around: Report
Sports programming’s availability on subscription streaming platforms is leading to new sign-ups, but that doesn’t always translate to retention, according to new data shared in Antenna’s State of Subscriptions: Sports & Streaming report.During the NFL’s 2023 and 2024 seasons, Paramount+ saw an average of 117,000 daily sign-ups, a 41% higher…
Exclusive: Comscore rolls out expanded social reporting and streaming audio measurement
Comscore is wrapping up 2025 with a new set of capabilities: streaming audio measurement and expanded social reporting.The social reporting feature will include metrics from various Meta platforms, including Facebook, Instagram, and Facebook’s Audience Network, which will allow advertisers to see deduplicated reach across Meta’s platforms. The audio measurement tool,…
Coworking with Michael Daum
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael Daum is SVP, CMO at Golden 1 Credit Union, a Sacramento-based financial institution. He’s also held senior marketing roles at USAA and at the Cleveland-based Key Bank.How would you describe…
Some of the most popular sports posts of 2025
In times of turbulence—like, uh, most of 2025—people search for escapes in their favorite pastimes, like watching sports, scrolling social media, or watching sports on social media.Maybe that’s why this year, the social pages of leagues, teams, and other sports organizations did numbers: One post from MLB saw almost 4…
Why Oakley is betting on girls’ flag football
Oakley has been a recognizable brand in the football world since the ’90s, when former NFL players like Mel Gray and Warrick Dunn wore Oakley sunglasses under their helmets before visors were common.A few decades later, football looks a little different—and not only when it comes to players’ preferred eyewear.…
Behind the scenes of Bush’s college football bowl…of beans
It’s College Football Playoff season, and the postseason bowl games have become a platform for some of the zaniest marketing moments in recent memory. We’re looking at you, Pop-Tarts mascot sacrifice and Cheez-It wedding.This month, Bush’s Beans is joining the party after securing the naming rights to the Boca Raton…
The next big thing in fitness sponsorships: Hyrox
People do some pretty crazy things in the gym. But none feels quite as crazy as competing in a Hyrox race.Some fitness enthusiasts might already be familiar with the format: Competitors run one kilometer, then complete a workout station including sled pushes and pulls, burpee broad jumps, and wall balls.…
Goodbye, Upside Down: Marketers are mourning the end of ‘Stranger Things’
As Stranger Things fans theorize about what will happen to their favorite characters and prepare to memorialize the long-running show, brand marketers are saying goodbye to a nearly decade-long marketing opportunity that has few rivals.Since Netflix’s nostalgic sci-fi mystery series premiered in 2016, the miniseries-turned-juggernaut has become an increasingly powerful…
NBCU plans expanded ad offerings ahead of ‘legendary’ winter sports lineup
While it’s hard to top NBCUniversal ad sales chief Mark Marshall’s pink-sequined entrance onstage at the company’s May upfronts presentation, the media giant is looking to give its advertising options some additional sparkle heading into a sports programming-packed 2026.At a briefing at 30 Rock a few weeks ahead of CES,…
Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies
It’s safe to say that AI got plenty of hype in and out of the advertising industry this year—but there were plenty of other marketing tactics that didn’t get nearly as much attention.Marketing Brew talked to CMOs and other top marketers at major brands like Dr. Squatch, BetterHelp, and Mint…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…