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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Amid a chaotic year, Paramount is scaling its ads business
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.With a merger, major executive departures, and layoffs, it’s been a chaotic year for Paramount—but its ads…
Poppi makes team sponsorship debut with the Los Angeles Lakers
For decades, big soft-drink companies like Coca-Cola and PepsiCo have been dominant sponsors of many of the biggest teams and leagues in the country. As healthier-for-you soda brands like Poppi and Olipop push into the sports space, they’re starting to face some competition from across the grocery aisle.Consider the case…
The Little League media landscape is looking increasingly big
Between overlapping international soccer tournaments, the Paris Olympics and Paralympics, and the US Open Tennis Championships, sports fans would be forgiven for expecting youth baseball to fly under the radar this summer.To the contrary, the Little League World Series Championship Game, which aired on ABC the day before the first…
Bluesky and Threads find opportunity as users and advertisers flee X
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s been just over two years since Elon Musk bought Twitter, and as the platform has grown…
Brands are finding engaged, niche audiences on Substack
Before there were social media influencers, there were bloggers. But as more writers and creators create email newsletters about everything from cooking to fashion trends on platforms like Substack, it seems we’re coming full circle.“It’s the biggest new platform that I know of since I don’t even know,” Tiffany Lopinsky,…
Coworking with Sarah Collinson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sarah Collinson is CEO of Havas New York. She’s also worked at JOAN Creative, Anomaly, and adam&eveDDB.How would you describe your job to someone who doesn’t work in marketing? Like Mad…
From series adaptations to BookTok, publishers have more ways than ever to market titles
Netflix miniseries The Perfect Couple has been doing numbers for the streamer since it debuted in September—and the novel the series is based off of has been doing numbers for its publisher, Hachette Book Group.The show, centered on a woman marrying into a wealthy Nantucket family whose wedding is derailed…
With shoppable ad formats, streamers are starting to look like QVC
Viewers binge-watching The Boys or Reacher on Prime Video might find themselves invited to purchase something between episodes.At its Unboxed conference in Austin last month, Amazon Ads rolled out interactive shoppable ads for Prime Video in North America. Consumers can add items from the ads to their Amazon carts, ask…
Jake Paul’s personal-care brand W is embracing the haters
At a press conference during Fanatics Fest earlier this year, Jake Paul and Mike Tyson took questions from a moderator and crowd of boxing fans to promote their much-anticipated fight on November 15.Paul, the influencer turned professional athlete, was not a crowd favorite. About halfway through the event, a chant…
Why Warner Bros., Prime Video, and Netflix are all-in on experiential marketing
This fall, Warner Bros. Discovery is giving fans of the Beetlejuice franchise the chance to see what the afterlife is really like.In late August, ahead of the US theatrical release of Beetlejuice Beetlejuice, an “afterlife experience” opened up in Los Angeles, giving attendees the chance to immerse themselves in the…
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