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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Your Competitors Are Winning with PR — You Just Don’t See It Yet
The pursuit of a return on investment drives nearly every strategic business decision. However, when it comes to PR campaigns, short-term ROI proves notoriously tricky to measure. This does not mean that PR's ROI is immeasurable, and it certainly does not mean PR is not worth the investment.Unlike advertising, PR…
5 Steps to Negotiate Confidently With Tough Clients
If you're a founder, freelancer or small business owner, chances are you've had at least one sales conversation go sideways — and maybe more than you'd like to admit. After presenting your offer enthusiastically, the client counters with a laundry list of demands, challenges your pricing or continues to push…
Why Passion Alone Won’t Lead to Business Success
We've all heard the saying "Love what you do and you'll never work a day in your life." There is a lot of truth packed into this statement. Passion typically lies at the foundation of every successful business. For many business owners, choosing entrepreneurship meant escaping the dull, soulless corporate…
How Betterguards is Changing the Injury Prevention Game With Swagger
Whether you like basketball, football or anything else, every sports fan and athlete has one common enemy: injuries. They ruin promising careers, shatter fans' hopes and cost teams millions.There's a massive sports medicine industry built around keeping athletes healthy. Yet some issues, like ankle injuries, just won't go away. Tony…
6 Reasons Every Business Needs to Start a YouTube Channel Today
Okay, I get it. The idea of creating videos for your business can feel intimidating, maybe even overwhelming or just plain "not my thing." But trust me on this one — not only do you need to be on YouTube, but it's also one of the smartest decisions you'll make…
How a Firefighter’s ‘Hidden’ Side Hustle Led to $27M in Revenue
This Side Hustle Spotlight Q&A features Jeremy Barker, 50, of Ogden, Utah. Barker was working as a firefighter and paramedic when he started his company, Murphy Door, which sells "hidden" home furnishings, including bookcase doors and Murphy beds. Responses have been edited for length and clarity.Image Credit: Courtesy of Murphy…
5 Lessons I Learned the Hard Way About Business Success
I've been through it all — companies that soared, companies that sank, deals that looked like gold and turned out to be sand and partnerships that either multiplied value or silently killed it. If there's one brutal truth I've learned after decades of building, buying, selling and sometimes burying companies,…
Why Building a High-Performing Team Beats Individual Brilliance
In the early days of starting a business, the "do-it-yourself" mindset is a survival skill. You write the code, pitch the client, manage the books and clean the office. There's pride in wearing every hat, and sometimes, no other option.But eventually, if you're still doing everything yourself, you're the bottleneck,…
3 Things I’ve Learned About Hiring and Firing After 35 Years in Business
I have hired my fair share of employees in over 35 years in business. I've been surprised when "perfect" hires turned out to be not so perfect. I have been fooled by candidates who presented samples of work as their own, only to discover they played a very minor role…
What Living in a 5-Minute City Taught Me About Building Better Businesses
There's a difference in each city's marketing. Seoul wants to be culturally forward and technologically advanced; Copenhagen wants to be environmentally leading and design-centric. That's fine, but big cities are hard to encapsulate, mostly because a well-developed city has many strengths.What both cities share, however, is something entrepreneurs should pay…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…