Growing a Business

Zack Oates of Ovation on Building Business Connections through Digital Storytelling

Growing a Business 4 Min Read

Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems

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Growing a Business 7 Min Read

Starting a Business? Before You Seek VC Money, Here’s Why Bootstrapping May Be the Better Choice.

Back in 2006, Harvard Business School professor Noam Wasserman published a paper called "Rich Versus King: The Entrepreneur's Dilemma." The dilemma in question was whether, as a founder, you'd prefer to make money or maintain control — the implication being you could not have both.Wasserman's reasoning was that if you

Growing a Business 7 Min Read

From Olympians to Entrepreneurs — Here’s Their Gold Medal Strategy

Jennifer Jones and Brent Laing have competed in curling for Team Canada in a combined total of three Olympic games — with Jennifer winning Gold in 2014 — so they both know something about determination. Now, after retiring from competing, they're bringing that same competitive spirit and dedication to their

Growing a Business 8 Min Read

6 Strategies for Boosting Your Podcast Subscriber Base and Income

One of the first rules of launching and growing a business is to avoid overly saturated niches. For example, as of early 2024, there were 3.2 million active podcasts, so it might seem logical to run as fast as possible from this media.Thankfully, I've never done anything the conventional way

Growing a Business 7 Min Read

4 Soft Skills You Need to Run a Business

Pour through higher-ed or seminar business texts relating to the qualities of an effective leader, and phrases like "analytical prowess," "restless inventiveness" and "strength of will" tend to creep center stage. In my experience, however, placing too much emphasis on these (to be sure, often admirable) qualities is in error.

Growing a Business 3 Min Read

Learn a New Language and Access Global Opportunities with a Rosetta Stone Lifetime Subscription for $190

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Mastering new languages can be a game-changer for business leaders looking to expand

Growing a Business 9 Min Read

How holiCHIC’s Cultural Fusion Breaks Barriers in Fashion

"I launched holiCHIC back in 2015 before it became the 'cool' thing to do," says Megha Rao, founder of holiCHIC. "I never found what I was looking for in stores: the mixing and matching of a traditional Indian wardrobe with my modern American outfits. Because pairing a sari blouse with

Growing a Business 6 Min Read

Here’s Why Every Content Creator Needs Legal Protection

In 2005, when I started my online business and published my first blog post, legal protection was the last thing on my mind. I believed it was only necessary for established businesses.Now, with years of experience as an online entrepreneur and a law degree under my belt, I realize how

Growing a Business 5 Min Read

San Francisco Tattoo Artist Welcomes Novices and Enthusiasts

Nestled in the heart of San Francisco, Black Serum Tattoo is a sanctuary of art and empathy, curated meticulously by its owner, Brücius Zylander, to help first-time clients and tattoo enthusiasts alike feel at ease in a judgment-free space.Before he had his studio, Zylander felt intimidated by tattoo artists. "When

Growing a Business 7 Min Read

How to Build a Strong SEO Strategy From Scratch

Despite creating content, most website owners don't have an SEO strategy. As a result, their efforts don't produce the results they want, and 96.55% of pages receive no traffic.It's hard to see your hard work and creativity go unnoticed by your target audience. But the truth is, your potential customers

Growing a Business 7 Min Read

3 Mistakes Hindering Your Professional Services Business’s Growth

Professional services firms make up a majority of the small business universe in the U.S. Most never cross the seven-figure revenue mark or even see it on the radar. They tend to be dominated by a few loyal clients. Hard-driving founders work 24/7 to get projects done and, if a

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