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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How to Build Coaching Business That Clients Trust
Let's get real: If you've been on social media lately, you've probably seen everyone and their dog claiming to be a "coach." Big promises, high-ticket prices and flashy marketing are everywhere — Become a millionaire overnight! Get unlimited success in 30 days! All that hype has created one big problem:…
How to Create a Brand That Turns Customers Into Diehards
In an age where data-enabled digital marketing has become a science, one would think consumer understanding would be measurable and predictable.But it's not that simple.Take the music industry, for example. From the iPod to Spotify, the industry's 21st-century story was digitalization. Today, virtually every song ever made is available online…
He Arrived in the U.S. With $75 and Started a $1.2B Business
In the 1980s, Payam Zamani was growing up in Iran as a member of the Baha'i Faith — a group persecuted by the Iranian government, which killed hundreds of Baha'is in the wake of the 1979 Iranian Revolution. Life for Baha'is in the country had been tough even before the…
How to Effectively Integrate AI into Your Organizational Strategy
Digital transformation is now an inevitability, focusing on the approach rather than the decision to proceed — and at the heart of this evolution lies artificial intelligence (AI). In today's fast-paced digital landscape, companies are turning to AI as a game-changing asset that fuels growth, enhances efficiency, and sparks innovation.…
I Have Seen Million Dollar Businesses Crumble Because They Didn’t Have a Succession Plan. Take These Steps to Ensure That Doesn’t Happen to You.
Running a family business can be an exciting and rewarding experience, but it can also come with its own set of challenges. Your family's company may have survived the high failure threat that hangs over the average small business, but you're not necessarily safe yet. Only 30% of family-owned companies…
How to Build a Landing Page That Converts Visitors Into Customers
Did you know that when a landing page is designed properly, it can help to enhance your conversion rate by as much as 300%? Landing pages are responsible for converting visitors into customers, and this is why they are a very important element in the marketing mix.In this article, I…
These 3 Common Business Mistakes Could Cost You Customers
As the adage goes, "Experience is something you gain just after you need it." But as a young entrepreneur, big moments and major deals can't always wait for the lesson to follow — it could lose you customers, or even worse, everything. I've gained 30 years of experience as the…
3 Steps to Take to Successfully Pivot Your Company and Skyrocket Revenue
When I decided to build a business from scratch, I knew it would demand not just the introduction of technology but also an iron will to address the persistent inefficiencies within the sector. The outdated and fragmented practices in the pharmacy industry were a source of my frustration, as they…
How to Scale Your Startup Without Losing Your Company’s Soul
Many startup stories of iconic brands sound a little like fairy tales. Each of these now global companies started with a few people and now employs thousands across the world. The untold story is about those who did not succeed. And there are plenty. More than two-thirds of startups never…
How to Ensure Business Growth by Managing Your Assets Effectively
Maintaining intangible assets is critical for businesses of any size or industry. From a small business with a few employees to a multinational enterprise, organizations must understand their intangible assets, their value, life cycles, transformations and their potential applications at different stages. Without this knowledge of the underlying assets, businesses…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…