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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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3 Ways My Business Overcame the Summer Sales Slump
We all look forward to taking a dip in the pool during the summer when the sun is shining, but the inevitable dip in sales from June to August can leave business owners in a bind.According to one 2023 study, two-thirds of B2B businesses experience a sales slump over the…
Every Great Business Partnership Have These 7 Elements in Common
Partnerships in business are a dynamic and powerful way to propel a venture forward. They combine the strengths and resources of individuals to achieve shared goals. However, the success of a partnership hinges on careful planning and establishing a strong foundation.Drawing from my experiences in both successful and challenging partnerships,…
5 Realistic and Practical Ways to Increase Your Domain Authority for Google Search
Anyone working on SEO knows that various factors and metrics influence a webpage's Google rankings. Among these measurements, domain authority is one that's been closely tracked by many, knowing its impact on a website's SEO quality. Excellent domain authority often translates to better SERP ranking.Unfortunately, building domain authority is not…
Creative Marketing Hacks for Bootstrapped Startups
In today's competitive business landscape, bootstrapped startups often face limited resources and tight budgets when marketing their products or services. However, with some creativity and strategic planning, these startups can still reach and significantly influence their target audience.Related: Considering franchise ownership? Get started now to find your personalized list of…
Roommates Started a Side Hustle With $4k and Made Over $500k
This Side Hustle Spotlight Q&A features Rachael Leina'ala Soares and Heather Aiu, co-founders of ALOHA Collection, which carries "versatile bags and pouches designed for everyday use." Responses have been edited for length and clarity. What was your day job (or other sources of income) when you started your side hustle?Back…
5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business
With new social platforms emerging every year, many entrepreneurs wonder if they should leave email behind and look ahead to new avenues. Did you know that email is still the second biggest marketing channel for startups, right behind social media? That's right! It's all thanks to its low cost and…
What’s the Best Way to Distribute My Press Release?
In the world of public relations, the method of distributing a press release can significantly impact its reach and impact. Two common distribution methods are using a professional public relations company and utilizing a self-published wire service. Understanding the differences between these approaches can help businesses make informed decisions that…
The Way People Sell Online is Wrong — Do This Instead
Ever look up from your desk and think, "Is this why I built my business?"If you're like me, you built a business to spend less — not more — time at your desk. You wanted time for your family, new business ideas, and, frankly, just more time to not work.We…
How to Maximize Every Hour of Your Day for Unstoppable Productivity
Time is one of the most valuable resources for CEOs aiming to win their day. Unlike other resources, time cannot be replaced or gained back. Once it has passed, it's gone forever. And in this age where business has to move at breakneck speed, the ability to manage time effectively…
Free Webinar | July 18: How to Design, Manufacture and Sell Your Product Idea
Join us on July 18th at 2:00 PM ET for an exclusive webinar with Jordan Nathan, founder of the non-toxic kitchenware brand Caraway. Jordan shares his insights and strategies for product development and marketing that grew Caraway's annual revenue by over 500% in just 4 years.Key Points:Inspiration: Learn how a…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…