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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How to Turn Bad Reviews Into Great News For Your Business
No matter how robust your brand's customer service is, you can't avoid negative feedback — noise that can block out all the great things your business offers and does. Social media is rife with videos highlighting incidents where customers feel wronged and the torrent of negative comments that follow. Reviews…
Support Systems Every Startup Founder Needs
Stephanie Bastow, CEO of Active Beauty, prides herself on her drive and determination to build something from the ground up. But as her wellness brand gains traction, the weight of doing it all herself is getting harder to bear. "Sometimes I'm holding my breath, and sometimes I'm breathing," she says.Her…
How a Smashed Window Actually Helped His Business
Nick Rodriguez doesn't consider himself calm under pressure. But when a man threw a glass bottle through the window of his cupcake shop, he didn't yell, panic or fight back. He shut the door, checked on his staff and kept going.It wasn't the first time he'd bet on grace instead…
Mom’s Side Hustle Made $30k in 2 Months, Then $500k a Year
It's the era of the side hustle, and if you've ever considered starting one to earn some extra cash outside of your 9-5, you're in good company. These days, more than one-third of U.S. adults have side hustles, and their supplemental gigs make an average of $891 a month, according…
Why Businesses Can’t Afford to Ignore Sustainability Anymore
Over the years, I've worked with organizations chasing aggressive growth targets, streamlining operations after billion-dollar mergers and squeezing margins across every corner of the business. But there's a conversation that's long overdue for boardrooms beyond Earth Day: Without the planet, there is no profit.For decades, companies have focused relentlessly on…
Celebrating Juneteenth Isn’t Just for Black People. How Companies and Other Employees Benefit, Too.
June 19th is one of the newest holidays on the federal calendar. It commemorates Juneteenth, the day that the last enslaved people in Texas learned that they were free in 1865. Since it was officially declared a national holiday in 2021, most people don't know much about it or why…
How My Old Job Secretly Prepared Me to Build a Thriving Business
I started my journalism career in 2004. Within months, it was clear: the industry was changing — fast. Newsroom layoffs, budget cuts, and staff downsizing became routine. Whispers of "impending cuts" turned into annual realities. Every year brought fewer resources, fewer colleagues, and more pressure to do more with less.Eventually,…
Why Your Content Messaging Isn’t Converting — And What to Do About It
Over the years, I've had the privilege of running multiple companies and contributing to the growth of Digital Silk as a global digital agency. During this journey, I've seen the same thing time and again: brands investing in content, launching websites, blogs and CTAs, only to be disappointed by the…
5 CEOs Get Brutally Honest About Leadership in Today’s World
There's a unique energy that exists when you put five CEOs around one table. At our latest The CEO Roundtable episode, that dynamic played out in full. I sat down with Danny Wirtz (Chicago Blackhawks, Breakthru Beverage), Ashley Thompson (MUSH), Gregg Majewski (Craveworthy Brands), Emily Groden (Evergreen) and Luke Saunders…
Take Control of What Your Online Presence Says About You
Before anyone steps into your business, they're already walking through your digital front door.And that front door? It's not just your website. It's your Instagram bio, your LinkedIn header, your last three Google reviews — and whether you like it or not, people are judging.This isn't just a real estate…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…