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Growing a Business
Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How holiCHIC’s Cultural Fusion Breaks Barriers in Fashion
"I launched holiCHIC back in 2015 before it became the 'cool' thing to do," says Megha Rao, founder of holiCHIC. "I never found what I was looking for in stores: the mixing and matching of a traditional Indian wardrobe with my modern American outfits. Because pairing a sari blouse with…
Here’s Why Every Content Creator Needs Legal Protection
In 2005, when I started my online business and published my first blog post, legal protection was the last thing on my mind. I believed it was only necessary for established businesses.Now, with years of experience as an online entrepreneur and a law degree under my belt, I realize how…
San Francisco Tattoo Artist Welcomes Novices and Enthusiasts
Nestled in the heart of San Francisco, Black Serum Tattoo is a sanctuary of art and empathy, curated meticulously by its owner, Brücius Zylander, to help first-time clients and tattoo enthusiasts alike feel at ease in a judgment-free space.Before he had his studio, Zylander felt intimidated by tattoo artists. "When…
How to Build a Strong SEO Strategy From Scratch
Despite creating content, most website owners don't have an SEO strategy. As a result, their efforts don't produce the results they want, and 96.55% of pages receive no traffic.It's hard to see your hard work and creativity go unnoticed by your target audience. But the truth is, your potential customers…
3 Mistakes Hindering Your Professional Services Business’s Growth
Professional services firms make up a majority of the small business universe in the U.S. Most never cross the seven-figure revenue mark or even see it on the radar. They tend to be dominated by a few loyal clients. Hard-driving founders work 24/7 to get projects done and, if a…
The Mindset Change I Use When Dealing With Setbacks
When things go wrong, ask yourself this question: Did I just run an accidental experiment?The answer might be yes. And once you realize this, you'll feel a lot better.Because here's the thing: Mistakes suck. But the "accidental experiment" concept completely reframes them. It gives you something to ponder, explore, and…
5 Secrets to Successfully Launch Your First Paid Product
Now you may be feeling a bit nervous about offering your very first paid product. You're thinking, "What if no one buys it? What if I mess something up? Will people think my product is any good?" I promise those are all normal feelings to have. But I'm here to…
Why Niche Marketplaces Are the New Wave of Ecommerce
Niche marketplaces have a number of competitive advantages over horizontal platforms: a product focus that simplifies the searching process for customers and increases variety within a specific category, a loyal and unique audience that comes to a marketplace with a specific request, high sales conversion, profitability owing to lower commission,…
10 Effective Growth Marketing Strategies for Your Startup
Growing a startup is both an exciting and challenging journey. However, the path to scaling your business is often fraught with competition, limited resources and the constant need to innovate.When I founded ButterflyMX in 2014, it felt like we were building a plane while trying to take off. Fortunately, with…
The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity
Discover the top 5 AI tools for marketing and content creation that every marketer needs to know! As AI transforms the business landscape, staying ahead of the curve is crucial. In this video, I dive deep into essential AI marketing tools that can revolutionize your workflow and boost productivity.Download the…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…