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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Want to Close More Sales? Learn the 3 Types of ‘No.’
I began my career as a door-to-door salesman. It was hard. I would barely get my first sentence out, and their response would be, "Not interested!" — followed by a slammed door.These days, I'm a little disappointed when I don't get any pushback. I'll think, Wait a minute, come on,…
How CRM and Sales Work Together to Drive Small Business Growth
If you have a business, sales automation tools are likely catching your attention. The boom of AI-driven solutions promising to streamline your sales process and boost revenue makes the appeal understandable. But before jumping into automation to accelerate sales, let's be clear about something fundamental: sales and customer relationship management…
How to Build Resilience, Stay Ahead of the Curve and Drive Growth in 2025
The future seems more uncertain than ever before as we enter the year 2025, with all its potential difficulties and rewards. Global economic upheavals and technological revolutions have presented leaders with unprecedented disruptions in recent years. These difficulties have made us reevaluate resilience and leadership in light of the new…
How AI is Redefining Content Creation and Search Strategies
A profound transformation has left the SEO landscape completely and irrevocably touched by AI. This technology has an influential hand in changing the strategies of search engine performance, forcing marketers to rethink traditional practices in a bid to stay relevant.With 2025 just starting and the AI trends still going strong,…
Is TikTok Getting Banned? If Yes, Here’s What You Should Do.
A TikTok ban is a scary thought for many of us in the marketing world. I have over 214,000 followers on the platform. It's become an integral part of my business strategy, helping me connect with a younger audience and grow my brand.That said, a potential ban isn't 100% set…
What to Expect in Franchising in 2025
From an industry perspective, the past 12 months have largely been positive for franchise development and sales, even as the industry has dealt with a few strategic shifts. Strong consumer demand across several franchising sectors has been particularly robust, especially for business models that align with essential services, technology, and…
Free Webinar | February 26: How to Avoid 3 Costly and Common Marketing Mistakes
Join our webinar with seasoned marketer, business coach, and author Darcy Juarez on Wednesday, February 26th at 2:00 PM ET as she reveals the biggest marketing pitfalls that most entrepreneurs and side hustlers experience. With over 18 years of experience, Darcy has developed successful strategies that minimize these mistakes and…
8 Ways Your Brand is Failing Your Customers and Your Growth
Sales are essential for any business, but the constant pressure on sales teams to find new customers and sell more products fails to recognize an even greater revenue driver. While acquiring new customers, increasing sales, and upselling are important, believing that these are the sole avenues for revenue growth is…
The Secret Weapon for Business Growth? Your Mindset
The mental toll on entrepreneurs is real and not talked about enough. Research shows that 72% of founders report negative mental health impacts of starting a business, including high stress, anxiety, burnout, depression and panic attacks. That's a big percentage.As founders, we're often moving too fast to recognize the power…
5 Things That Could Significantly Impact Your Company in 2025
Every year brings new challenges and opportunities for business owners. As 2025 begins, it's a good idea to evaluate the previous year and look ahead to changes that might affect your industry.Staying ahead of these shifts is the best way to stay competitive and maintain long-term success. Here are five…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…