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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Why Your Company Needs Flexible Capital (and How to Get It)
Most business leaders have a story about a great opportunity that slipped away. Maybe it was an acquisition that fell through or a major client that signed with a competitor instead. Or a promising market expansion that had to be postponed due to "poor timing."During the post-mortem, it's easy to…
Marketing Online Can Be Overwhelming For Small Businesses — But It Doesn’t Have to Be With These 6 Strategies
Small business owners often feel overwhelmed by the prospect of engaging with digital marketing techniques. The ever-growing range of expensive tools, platforms and agencies can be intimidating, but the shift to digital marketing actually provides small businesses with unique opportunities. With carefully focused strategies, small businesses can expand their marketing…
The $3.1 Trillion in Value Companies Still Overlook
There's a reason the OECD slashed US growth outlook to an anemic 1.6% this year. Inflation forecasts have risen, major companies are warning of slower sales and tariffs have led to unprecedented trade uncertainty.Yet even as storm clouds gather, most businesses still aren't tapping a critical resource to boost their…
Today’s Top CEOs Share These 4 Traits
The business landscape has shifted significantly in recent years, and as a result, the meaning of leadership has evolved. Amid volatility and uncertainty, today's leaders are increasingly focused on productivity and results.What previously made a CEO successful may not be what allows their business to thrive in 2025 and beyond.…
The Costly Email Mistake Too Many Founders Make — and How to Avoid It
There's a reason every website you visit wants your email address: it's the most valuable type of contact info in the digital world. Last year, email marketing revenue surpassed $9.5 billion, and by 2028, it's projected to reach $18.9 billion.But here's where so many founders get it wrong: they treat…
Twitch CEO Talks Social Media, AI and the Creator Economy
Tech executives often come across as distant and a bit out of touch — Dan Clancy, CEO of Twitch, cuts a different figure. When I met with him at Amazon Studios in Los Angeles for The CEO Series, Clancy's authenticity was evident from the start. Dressed in a casual hat…
Stop Leading From Your Head — Try This Approach Instead
There's no shortage of leadership advice online. Scroll your feed and you'll find endless tips on optimizing your calendar, sharpening your pitch or making better decisions. After 38 years of building and funding growth companies, riding the waves of the capital markets, IPOs, crashes and reinventions, I've learned the real…
6 Ways to Tell If You’re a Great Leader
All successful leaders, from front-line supervisors to senior executives, constantly want to know if their leadership style is effective. Great leaders are humble enough to know it might not be, empathetic enough to care and driven enough to make adjustments so that it does.After spending 15 years in leadership and…
Digital Got You Here — But a Store Might Take You Further in 2025
Digital channels carried thousands of start-ups through the pandemic. Apps, pop-ups and delivery vans generated revenue quickly while keeping overhead low. Five years later, customers still enjoy tap-to-buy speed, yet they increasingly want the reassurance that only a physical place and a committed team can provide.From the vantage point of…
Take These 3 Steps to Shorten Your Sales Cycle
If you are shopping for a pair of new running shoes, how long does it typically take you to make a decision? If you're picky, the process could take months. No matter which industry you operate in, sales cycles have the potential to take longer than they should.While factors do…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…