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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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The Hidden Truths That Could Lead to Your Business’s Downfall
In both personal and professional spheres, we often encounter the proverbial "elephant in the room" — the obvious glaring issues that no one dares to address. These unspoken problems can cast long shadows over progress, stifling innovation and growth.However, there's another kind of "elephant." This other elephant represents the deeper…
How to Create a Winning Content Strategy Aligned with Your Buyer’s Journey
Understanding your buyer persona and their journey enables you to create content that helps them along that decision-making process while positioning your company as an authority in your space.The buyer's journey comprises four stages: awareness, consideration, decision and action. Your content should be designed to meet the needs and interests…
Disney Using AI to Grow Its $16 Billion ESPN Business
SportsCenter was ESPN's flagship show; its first episode aired when the network launched in September 1979. Now Disney, which owns 80% of ESPN, is taking its oldest offering and adding AI to its sports news, recaps, and analyses to catch the attention of a younger streaming generation.ESPN chairperson Jimmy Pitaro…
How to Build a Strong Tech Brand in a Competitive Market
Technology companies excelled during the early years of the coronavirus pandemic as businesses scrambled to adapt to remote and hybrid working. However, over the past couple of years, the industry has faced challenges including layoffs and global, macroeconomic uncertainties. While the sector appears to be recovering in 2024, having a…
5 Key Strategies for Attracting and Retaining Top Talent
The demand for top talent is at an all-time high, and there is immense pressure to attract and retain the best talent to keep your businesses competitive and highly desirable with clients and customers.Top talent has plenty of options when it comes to selecting the right business in terms of…
Business Owners are Batting 1,000 With This All-in-One Management Hub
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Running a small business is no small feat. As a business owner, you're…
This Couple’s Weekend Side Hustle Now Makes Millions a Year
Doug and Sara Taylor turned a simple side hustle into a booming dessert business. It started when they purchased a $50 mixer on Facebook Marketplace to make cookies and make a little extra money with it. Little did they know, they created a multimillion-dollar business. Here's how they did it.Image…
Why Women Are the Key Drivers of Economic Growth
With up to 85% of women making household purchasing decisions in the US, the rise of the she-conomy is undeniable.Women are the decision-makers. Women are the backbone of conscious consumerism. Women are the drivers of the economy.Companies that recognize women's economic power have the potential to reach new heights. Those…
4 Search Engine Marketing Techniques for Small Retail Businesses
Want to rank at the top of search engines? Sometimes, you need to pay to play. Search Engine Marketing (SEM) is the practice of running paid ads in search engines — namely, Google — to attract more online traffic and customers.But as a small retail business owner, you might not…
The Advantages and Disadvantages of Co-CEO Leadership Models
The executive search industry is undergoing an unprecedented shift as organizations adapt to ever-evolving needs. One of the most notable shifts is the growing interest in shared leadership models, such as co-CEOs. Especially in the face of decreasing average CEO tenure, these models offer several advantages, including improved decision-making through…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…