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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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My Top 3 Secrets for Generating Better Advertising Results
It's the end of a typical work day, and you're excited to come home. On the way in, you grab the mail stack and set it aside as you walk in. After getting comfy and settling in for the evening, you lounge on the couch and check social media, then…
Why Your Business Feels Stuck — and How to Move It Forward
As a business owner, there is nothing more exciting than watching the venture that you built thrive. When things are going well, growth can feel effortless. This can be an exhilarating experience for an ambitious entrepreneur. But the real test comes when growth slows or the business becomes stagnant. New…
The PR Playbook Every Startup Needs — But No One Talks About
Emerging brands often misunderstand public relations (PR). Many assume PR is just about press releases or hiring a big agency to land major media coverage. In reality, PR is one of the most effective tools for shaping a brand's reputation, building trust and standing out in a crowded market.The challenge?…
Franchise Success Starts at The Local Level — Here’s Why
A franchise is only as strong as the people running it and the best ones don't just manage a location, they own the neighborhood. At Boardroom, we've seen firsthand how local entrepreneurship makes or breaks the client experience. Our most successful franchisees aren't just following a playbook, they're building relationships,…
How The NBPA and a Top African University Are Building Player Legacies Off the Court
The bridge between the African continent and the NBA was first built by legends like Hakeem Olajuwon and the late Dikembe Mutombo — trailblazers who not only dominated on the court but gave back to the communities that shaped them.Today, that legacy is expanding. Earlier this summer, the National Basketball…
How to Know If Your Business Is Ready for an In-House Hire
Every business owner hits a point where they think, I just need someone dedicated to me. Someone who gets it. Someone who's all in on this business. And the natural next thought? It's time to hire someone in-house.The logic makes sense. When you're deep in the weeds, wearing every hat,…
Why Storytelling (Not Selling) Is Your Most Powerful Branding Tool
In today's crowded, noisy marketplace, trust is dwindling. Consumers are bombarded with ads, tired of empty promises and craving something real. They don't want more polished sales language — they want to feel connected to the people behind the brand.That's where thought leaders who tell stories — not just share…
I Built a 7-Figure Business with a Team I Had Never Met – Here’s What I Learned
I built a seven-figure business with a team I had never met in person.Some may call my journey lucky. Others might credit hard work, consistency or timing. But for me, the answer is clear: I built it on four principles — trust, loyalty, appreciation and proactiveness. These values guided every…
4 Keyword Mistakes That Are Killing Your SEO — and What to Do Instead
If your content isn't showing up on Google, your keyword strategy might be to blame. It's not that you're not using keywords — it's that you're probably using them wrong.Keyword optimization is one of the most misunderstood areas of SEO. When done right, it gets your content found by the…
How to Oust a Difficult Co-founder Legally and Smoothly
Imagine this. Jean and John, who met at a startup incubator, founded a company together. But as they grew, Jean realized that she and John weren't aligned on many things, including what the company's future should look like. Neither John's goals nor his behavior reflected the company's mission, so Jean…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…