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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How to Craft Business and Domain Names That Stand Out
I've been down the rabbit hole of naming businesses more times than I can count. Naming your business isn't just about picking something you like — it's about setting yourself apart and giving your brand the perfect first impression. Oh, and if you're thinking, "What about the website name?" we'll…
How You Can Leverage These PR Strategies to Build Your Company’s Credibility and Trust
Many people will tell you that public relations is about telling your story to the media. The truth, however, is that it's just as much about building relationships.Of course, to be successful in public relations, you have to be able to build relationships with journalists and media contacts, but relationships…
Maximize Employee Retention by Tracking These 20 KPIs
It's a new year, and the merry-go-round has started. The strategy is off, the talent isn't delivering, the pipeline is way off where it should be, and the technology is never delivering.Sound familiar? Well, it should do. That's about 80% of the global market right now. So, how do you…
Friends’ Garage Side Hustle Earned $220,000 in Just 3 Months
This Side Hustle Spotlight Q&A features Cristina Ashbaugh, 28, and Kelly McGee, 29, co-founders of the design-driven ski pole brand Yardsale. The San Francisco-based duo's business saw $100,000 in sales in its first month and $300,000 at the end of its first year (with a ski season of only four…
How the Trump-Harris Election Shed Light on the Flaws in Traditional PR — and How Businesses Can Adapt
The recent presidential election saw both campaigns use public relations strategies that will have a large impact on how companies decide to deploy PR in the future. Here are five ways the field of public relations has changed forever.1. Mainstream media is dying...Trust in news organizations has already been in…
How to Turn Your Podcast Into a Movement That Inspires and Converts
Podcasts in 2025 are much more than sharing ideas. They are strong movements in the world of social media platforms. They help people connect, build authority and grow their businesses in this new digital age, much like how podcasts such as Planet Money have been successful in engaging audiences.However, many…
5 Things Business Owners Need to Stop Doing
As an entrepreneur, I've learned a hard truth: It's not just about doing more; it's about doing less of what doesn't serve you. I tried to do every little task in my business for years. I thought, "If I want it done right, I should do it myself." That mentality…
Use These ChatGPT Prompts to Boost Your Amazon Sales
If you're looking to thrive on Amazon, you're going to need key competitive advantages like subject matter expertise in selling, your customer and the Amazon marketplace. Luckily, you can gain all of these immediately by using ChatGPT, if you think like an Amazon consultant and know what to ask.As a…
8 Winning Strategies for Succeeding in a Hyper-Competitive Market
It's certainly enviable to have minimal competition in a hot space, but in the real world, this scenario is seldom the case. Even for category creators, those who introduce a new product or service that creates a new market, it's only a matter of time before someone else comes along…
The Top Tax Strategies for 2025, According to a CPA
Millions of Americans were in a holding pattern in 2024, waiting to make major decisions on business expansion, buying equipment, hiring, or even purchasing investment property. They were concerned about interest rates and inflation, of course, but they were also hampered by the uncertainty of the presidential election.With a new…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…