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Growing a Business
Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Prime Day 2023: How New Amazon Sellers Can Stand Out From the Crowd
While Prime Day has become a staple for bringing masses of customers to Amazon for fantastic deals, Amazon sellers know that translates to more competition for them to get their deals found. That means, having your Prime Day deals featured on Amazon's crowded Prime Day landing pages is difficult for…
Why Online Retailers Are Opening Brick-And-Mortar Stores
When I walk around shopping in Salt Lake City, Utah, I see a few interesting sights — Cotopaxi, Thread Wallets and Kizik. Physical, brick-and-mortar retail locations for what started as local, direct-to-consumer (DTC) online retailers. When the "retail apocalypse" was on the tip of everyone's tongue, especially during Covid-19, why…
Brand Loyalty Isn’t Enough to Keep Customers — But Reviews and Rewards Are. Here’s How.
We've come a long way from the negative and misleading image of rewards programs only being for low-income consumers. I know millionaire investors who make sure they use their air miles and take advantage of the punch cards and point systems at local mom-and-pop cafes. The traditional approach of building…
5 Intangible Metrics That Drive Business Success
In the world of business, success is often measured by concrete metrics such as revenue, profit margins and market share. While these indicators certainly hold importance, there exists another dimension that can greatly influence the trajectory of an enterprise. It is the realm of intangibles, those elusive qualities that can…
Why Lifelong Learning Is the Key to Entrepreneurial Success
Hey there, ambitious souls! Get ready as we are about to plunge into the captivating realm of lifelong learning. I truly understand your skepticism when it comes to learning. However, embracing lifelong learning is not merely an abstract idea reserved for intellectuals; it is the powerful catalyst that drives the…
Advertising Is a Living, Evolving Entity. Here’s How to Grab Hold of It.
At first glance, the idea of advertising as a living thing can seem strange or even nonsensical. But the history of advertising shows us that it is indeed a living, evolving entity.Advertisements in the 1800s were primarily published in newspapers, city directories and other print publications. And those ads are…
How AI Can Protect and Improve Your Business
In the ever-evolving landscape of the business world, resilience is key. The ability to weather storms, adapt to change and emerge stronger is what separates leaders from followers. However, this resilience isn't a product of sheer will alone — it requires a certain degree of foresight, strategy and an arsenal…
3 Secrets to Scaling Your Startup Effectively
Having worked as a corporate executive, entrepreneur and now venture capitalist, I'm often asked about the secrets behind scaling a startup. Ideally, every startup starts with innovative ideas resulting in unique products or services that customers are willing to pay for. Founders typically kick off with their funds, later relying…
Why Having a Mobile App for Your Business Is Crucial
Back in the day, having a website was all the craze; businesses that had a website were the big players and people who could afford to pay a huge sum of money. Fast-forward 20 years or so, and a business that doesn't have a website is considered to be the…
Why Effective Communication is Crucial to Startup Success
In startups' fast-paced and ever-changing landscape, achieving success goes beyond merely offering a groundbreaking product or service. While innovation undoubtedly plays a significant role, there is another critical factor that often goes unnoticed but holds immense power: communication.Effective communication is crucial and can be the determining factor in the trajectory…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…