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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How to Incorporate AI into Your Marketing Strategies
I recently sat in a presentation where the speaker said, "AI is coming for marketing agencies."I replied, "AI is coming TO marketing agencies, and it has already arrived at ours." We have been embracing, testing and analyzing AI tools in every department of the agency — from analytics to creative…
How ‘Productizing’ Your Services Can Boost Your Coaching Business
In the evolving global economy, coaching businesses play a crucial role. A significant trend in the coaching market is tool consolidation, driven by the need for smoother business operations and improved client experience.However, coaching businesses often struggle to scale due to outdated tools. This has led to a shift towards…
Stop Doing These Tasks If You Want to Be Productive
Distraction. Boredom. Forgetfulness.Sounds like some dull film you're watching? What if I told you that this is your brain on low-impact tasks? You're probably overly familiar with the above kind of busy work: endless emails and to-do lists, mind-numbing data you have to manually input.If you ever struggle to do…
A Practical Guide to Preparing Your Brand for National Media Exposure
In today's digital age, national media exposure can catapult your consumer brand into the spotlight overnight. For many of my clients, preparing for such exposure is a regular part of their marketing strategy. But is your online presence ready to handle this sudden influx of interest?Let's guide you through the…
How to Find Resumes Online and Hire the Best
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The search for top talent has transitioned to the digital world, and it's…
6 Steps to Improve Your Website’s Speed — and Why It Matters
In 2023, the SEO landscape is only becoming more competitive — especially given the prevalence of AI technologies and non-human-created content. To get a leg up on your AI-powered competition, I recommend doing everything you can to leverage SEO performance boosts. One of the least-appreciated, in my opinion, is page…
The Importance of Package Testing (and How to Do It Effectively)
Today, customers order most of what they need to their doorstep, from groceries to cosmetics to pet products. And they expect these products to reach them safely, without damage. A broken product, spill or contamination can lead to disappointment, motivating customers to purchase from a competing brand instead.In an uber-competitive…
How To Make Money As a Freelancer By Avoiding This One Mistake
As a freelancer, your goal is to make money and get clients. How do you do that? You'll need a good portfolio website. But what's a "good" portfolio? That's where many freelancers mess up.Too many freelancers focus on how the site looks, how clever the language is, or how to…
How to Evaluate (and Lower) the Interest Rate on Your Small Business Loan
Small business financing can help your business get to the next level, and there are multiple factors you should consider when evaluating loan offers. While the interest rate doesn't tell the whole story, it is a significant factor that can't be overlooked.Your interest rate determines how much you'll pay over…
Queen Latifah Says Female Leaders Must Do These Four Things If They Want To Succeed
The good news is that, according to the U.S. Census Bureau, women-owned employer firms account for more than a third of all U.S. employer-owned firms and revenues at these women-owned businesses have grown almost 52% between 2012 and 2019 compared to a 34% rise in firms owned by men.The bad…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…