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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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7 Strategies to Conquer Mergers and Acquisitions
Mergers and acquisitions (M&A) are complex transactions that require careful negotiation and due diligence. Negotiating for M&A involves a variety of considerations, including valuation, deal structure, financing, legal and regulatory compliance and post-merger integration.Let's explore some key strategies and best practices for negotiating successful M&A deals. 1. Conduct thorough due…
What the Cosmetic Industry Can Teach Us About Sustainability
Sustainability is making waves across the global economy at present. More than a buzzword, it's a business imperative that aligns with the values of your customers, employees and investors. It's about future-proofing your business and positively impacting the planet. Simon Kucher's Global Sustainability Study 2021 shows 65% of consumers worldwide…
A Beginner’s Guide to Direct Mail Automation and Retargeting
Automation has made many aspects of our lives easier, both professionally and personally. If you've ever used dictation to send a text or have separate "home" and "away" settings on your smart doorbell, you've likely benefited from automation.When most people think of automation, they think digital. But automation has evolved…
5 Strategies for Building Loyalty With Customers
These days, it's crucial for every business owner to monitor their company's online presence and know how their brand resonates with existing and potential customers. The metric used to measure this component of marketing (and brand) is often known as your reputation score.Knowing your reputation score not only provides a…
How ChatGPT and AI Can Boost Your Shopify Store
Staying ahead of the competition requires embracing cutting-edge technologies in today's fast-paced digital world. ChatGPT, powered by artificial intelligence (AI), offers immense potential for transforming customer experiences, improving conversions and boosting overall business performance.Let's explore how you can harness the power of ChatGPT and AI to supercharge your Shopify store…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…