Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
Business events are super lucrative for entrepreneurs, at least for the ones who come with the right mindset. Others, though, sometimes leave feeling great — but if you audit their progress, little to no forward movement is made. So, what makes the difference between the one who yields fruit and…
In 2013, I made a life-changing decision. I decided to "take a break" from my dream job, which while amazing, was also fast-paced and demanding. I gained invaluable experience, opportunities, connections and more as a law firm partner, but my personal life suffered.I was fortunate to have had financial success…
You've probably heard a lot about the benefits of ChatGPT lately. There is no doubt that it's everywhere now. Individuals use it regularly to streamline daily tasks in their personal and professional lives. And more and more companies across industries are finding new applications for the technology every day. From…
"You're acting white." This harmful statement is commonly directed toward people of color (POC) who hear it from their colleagues, friends and family."Acting white" is something that many people of color find themselves doing in order to survive a lack of diversity in the workplace. If the dominant culture is…
In the context of search engine optimization (SEO), a content strategy refers to the whole process of organizing a website's material by topic in order to maximize the likelihood of the website showing up in search results. It is the procedure that must be carried out in order to make…
In business, the scale-up phase of a company is where, after you prove your concept and establish a solid base, you're ready to share your offering with the world — setting the stage for exponential growth and success. But in 2023, the entry criteria for this stage look a lot…
The recent surge in digital behaviors has raised the bar in customer expectations. According to a 2021 McKinsey report, 75% of consumers switched stores, products or buying methods during the pandemic, and consumer loyalty became more elusive. Ecommerce giants set high standards, and a more personalized customer experience has become…
You can tell a lot about an organization by how it responds to a crisis.Recent years have brought no small amount of economic instability, prompting business leaders to find ways to adapt. But not every response has proven wise. This post will examine these missteps and explore an important marketing…
While it's true that CFOs spend an exceptional amount of time looking at numbers, many have sat in other seats within their organization and know that there are times when big decisions shouldn't be based solely on numbers and a budget.This is especially true when it comes to digital transformation.…
Professionals continue to bet on themselves as they embrace entrepreneurship as a pathway to success. However, navigating this landscape can be daunting, even for seasoned professionals. The terrain is full of complex front-office operations and logistical nightmares, and resources for support are few and far between.Self-employed professionals often rely on…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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