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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Your Public Messaging Strategy Starts With Your Inner Circle
Public messaging strategy for any startup or business must include a broad, audience-capturing strategy designed to build and keep a solid customer base. As entrepreneurs and startups, hours are spent planning strategies for public messaging and brand awareness. While time and money are well spent, in many cases, it assumes…
6 Common Pitfalls Small Business Owners Must Avoid When Selling Their Business
Selling a business is a monumental decision for any entrepreneur. After years of toiling to build your venture, it's essential to ensure that you receive the best possible return on your investment.However, in the rush to close a deal, many entrepreneurs fall into traps that can jeopardize the sale or…
The 3 Greatest Lessons I’ve Learned After 25 Years in Business
In June, I reached a milestone with my business, PostcardMania: 25 years in business. It got me thinking about all the lessons I've learned as a business owner and entrepreneur.Starting out, I was greener than green. There have been hard times when I didn't know what I was doing, but…
How to Ensure Tech Doesn’t Overshadow Your Brand’s Human Touch
Tech is powering business, but it isn't enough on its own to generate success. Creating a personal touch still remains one of the most potent and effective ways for a brand to stand out from the crowd.The problem is that companies have a tendency to drift from the "human touch"…
The 6-Step Process to Writing Your Own Book as an Entrepreneur
In today's fast-paced, interconnected business world, standing out as an authority in your field can be arduous. While expertise is crucial, so is the ability to share that knowledge effectively. For entrepreneurs, writing a book can be a powerful tool to establish authority, expand the reach and even create additional…
Entrepreneur Magazine: How To Get The Credit You Deserve For You Work
If you know Bozoma Saint John's name, that is not by accident.Yes, she's held high-profile corporate roles — working as the global CMO of Netflix, CMO of Endeavor, chief brand officer of Uber, head of marketing of Apple Music and iTunes, and head of music and entertainment marketing at PepsiCo.…
How to Craft an Emotional Marketing Message That Hits Home
Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel emotionally connected to.Appealing to your customer's emotions with your marketing messages leaves a lasting impression, as long as you do it effectively and ethically. These are approaches…
Why Focusing on KPIs Too Much Can Backfire
Bureaucrats love their key performance indicators (KPIs) – metrics that presumably allow them to gauge the health of various business activities. And to be fair, they can be quite valuable as part of an overall strategy that prioritizes data analytics and data-driven decision-making.But listen. There's a big problem with glorifying…
5 Mistakes You Do That Are Killing Your Marketing Efforts
You're here because your marketing strategy is not working.Every company depends on marketing to support growth. An effective marketing strategy can turn prospective leads into paying customers. Your business can be in tough shape if you don't have a predictive marketing sales model.If you find yourself in this predicament, here…
Shaquille O’Neal Reveals His 3 Secrets to Success
As a father of four, I'm used to juggling responsibilities on a daily basis. To my surprise, those experiences prepared me for my interview with Shaquille O'Neal. Here's why.I was given a predetermined time slot to connect with Shaq. However, I was leading not one, but two keynote presentations for…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…