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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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The 15 Top-Ranked Event Service Companies in the U.S.
Entrepreneur asked Yelp to dig into its data, to reveal which ones America loved the most. Together we created America's Favorite Mom & Pop Shops, a list of 150 local, independently owned and operated businesses across 10 categories — including, yes, event planning and services.To see every category, as well…
America’s 15 Favorite Local Spas and Beauty Businesses
Entrepreneur asked Yelp to dig into its data, to reveal which ones America loved the most. Together we created America's Favorite Mom & Pop Shops, a list of 150 local, independently owned and operated businesses across 10 categories — including, yes, beauty and spas.To see every category, as well as…
3 Career-Changing Lessons I’ve Learned From Pivoting
Imagine for a moment that you are on a hot air balloon anchored to the ground by a rope. As the hot air balloon pilot makes last-minute preparations a few yards away, you hear a SNAP and watch in terror as the balloon takes flight. With the ground disappearing below…
To Get the Most Out of Business Events, Focus on These 2 Things
Business events are super lucrative for entrepreneurs, at least for the ones who come with the right mindset. Others, though, sometimes leave feeling great — but if you audit their progress, little to no forward movement is made. So, what makes the difference between the one who yields fruit and…
10 Lessons I’ve Learned In 10 Years of Running My Own Business
In 2013, I made a life-changing decision. I decided to "take a break" from my dream job, which while amazing, was also fast-paced and demanding. I gained invaluable experience, opportunities, connections and more as a law firm partner, but my personal life suffered.I was fortunate to have had financial success…
Using ChatGPT for Your Business? Here are 3 Things You Should and Shouldn’t Do
You've probably heard a lot about the benefits of ChatGPT lately. There is no doubt that it's everywhere now. Individuals use it regularly to streamline daily tasks in their personal and professional lives. And more and more companies across industries are finding new applications for the technology every day. From…
How Code-Switching Hurts People of Color in the Workplace
"You're acting white." This harmful statement is commonly directed toward people of color (POC) who hear it from their colleagues, friends and family."Acting white" is something that many people of color find themselves doing in order to survive a lack of diversity in the workplace. If the dominant culture is…
How to Create an Effective SEO Strategy in 2023
In the context of search engine optimization (SEO), a content strategy refers to the whole process of organizing a website's material by topic in order to maximize the likelihood of the website showing up in search results. It is the procedure that must be carried out in order to make…
7 Common Mistakes to Avoid When Scaling Your Business
In business, the scale-up phase of a company is where, after you prove your concept and establish a solid base, you're ready to share your offering with the world — setting the stage for exponential growth and success. But in 2023, the entry criteria for this stage look a lot…
How to Strengthen the Relationship Between You and Your Customers
The recent surge in digital behaviors has raised the bar in customer expectations. According to a 2021 McKinsey report, 75% of consumers switched stores, products or buying methods during the pandemic, and consumer loyalty became more elusive. Ecommerce giants set high standards, and a more personalized customer experience has become…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…