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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Why Focusing on KPIs Too Much Can Backfire
Bureaucrats love their key performance indicators (KPIs) – metrics that presumably allow them to gauge the health of various business activities. And to be fair, they can be quite valuable as part of an overall strategy that prioritizes data analytics and data-driven decision-making.But listen. There's a big problem with glorifying…
5 Mistakes You Do That Are Killing Your Marketing Efforts
You're here because your marketing strategy is not working.Every company depends on marketing to support growth. An effective marketing strategy can turn prospective leads into paying customers. Your business can be in tough shape if you don't have a predictive marketing sales model.If you find yourself in this predicament, here…
Shaquille O’Neal Reveals His 3 Secrets to Success
As a father of four, I'm used to juggling responsibilities on a daily basis. To my surprise, those experiences prepared me for my interview with Shaquille O'Neal. Here's why.I was given a predetermined time slot to connect with Shaq. However, I was leading not one, but two keynote presentations for…
Why Investing in the Accessibility Space Is a Smart Business Move
As entrepreneurs, we're always looking for ideas on how to effectively run our businesses, launch new ventures, raise more capital, be better leaders and attract incredible employees. Investing in the accessibility space is one surefire way to accomplish many of these goals at once.Six years ago, I launched a startup,…
3 Online Hiring Mistakes Every Entrepreneur Should Avoid
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Online hiring has become the norm for businesses that are looking for top…
5 Key Strategies to Boost Your Content Marketing
Content marketing for B2B SaaS brands is a leading source of business success. According to ProfitWell, SaaS brands that prioritize content marketing experience a higher growth rate than those that don't.Utilizing content marketing for your B2B SaaS brand can be a profitable venture. But not all content marketing strategies work…
The Benefits of Contrarian Real Estate Investing
Contrarians, in contrast to most investors, prefer to go against the prevailing market sentiment. By doing so, they seek out opportunities that others may overlook and attempt to capitalize on them. In this article, we will explore the concept of contrarian investing, its benefits, and how it can be applied…
How to Be Favorite Customers at America’s Favorite Local Businesses
Image Credit: Courtesy of The Book loft of German VillageColumbus, Ohio"Our store is known for its very unique layout. Inside is a maze of 32 rooms, all with different genres of books, connected by a series of staircases and hallways. To enter the store, you walk through a city-block-long courtyard…
America’s 15 Favorite Local Home Service Businesses
Entrepreneur asked Yelp to dig into its data, to reveal which ones America loved the most. Together we created America's Favorite Mom & Pop Shops, a list of 150 local, independently owned and operated businesses across 10 categories — including, yes, home and local services.To see every category, as well…
These Are America’s 150 Favorite Mom & Pop Shops
Everyone has a favorite mom-and-pop shop. But is it possible to find... the favorite of the favorites, nationwide?That's what we at Entrepreneur wondered. So we partnered with Yelp to build this, our first-annual America's Favorite Mom & Pop Shops list, featuring 150 small businesses across the country.To create the list,…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…