Growing a Business

Zack Oates of Ovation on Building Business Connections through Digital Storytelling

Growing a Business 4 Min Read

Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems

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Growing a Business 11 Min Read

10 Real Ways To Build Self-Discipline and Reach Your Goals

Understanding the path to achieving goals requires recognizing the profound significance of self-discipline. Self-discipline — the ability to control one's feelings and overcome weaknesses — plays an instrumental role in virtually every area of your life.From maintaining healthy habits and managing time effectively to enhancing productivity and fostering personal growth,

Growing a Business 7 Min Read

Struggling in Franchising? You Need to Think Bigger.

A few years ago, I was speaking to some friends and colleagues about a vision I had for a new franchise restaurant. I told them the brand had a unique concept and could quickly be on track to 1,000 worldwide locations. The responses were fairly consistent: incredulity and laughter. And

Growing a Business 8 Min Read

Learning to Let Go of Control and Delegate Can Be Hard. Here Are 3 Components to Make It Easier.

Recent tech layoffs have made waves across the industry, but according to research, 63% of tech workers who experience layoffs go on to start their own companies. This tide shift is most apparent in America. According to U.S. Census Bureau data, new business formations are up about 54% from March

Growing a Business 7 Min Read

Your Public Messaging Strategy Starts With Your Inner Circle

Public messaging strategy for any startup or business must include a broad, audience-capturing strategy designed to build and keep a solid customer base. As entrepreneurs and startups, hours are spent planning strategies for public messaging and brand awareness. While time and money are well spent, in many cases, it assumes

Growing a Business 1 Min Read

6 Common Pitfalls Small Business Owners Must Avoid When Selling Their Business

Selling a business is a monumental decision for any entrepreneur. After years of toiling to build your venture, it's essential to ensure that you receive the best possible return on your investment.However, in the rush to close a deal, many entrepreneurs fall into traps that can jeopardize the sale or

Growing a Business 14 Min Read

The 3 Greatest Lessons I’ve Learned After 25 Years in Business

In June, I reached a milestone with my business, PostcardMania: 25 years in business. It got me thinking about all the lessons I've learned as a business owner and entrepreneur.Starting out, I was greener than green. There have been hard times when I didn't know what I was doing, but

Growing a Business 7 Min Read

How to Ensure Tech Doesn’t Overshadow Your Brand’s Human Touch

Tech is powering business, but it isn't enough on its own to generate success. Creating a personal touch still remains one of the most potent and effective ways for a brand to stand out from the crowd.The problem is that companies have a tendency to drift from the "human touch"

Growing a Business 7 Min Read

The 6-Step Process to Writing Your Own Book as an Entrepreneur

In today's fast-paced, interconnected business world, standing out as an authority in your field can be arduous. While expertise is crucial, so is the ability to share that knowledge effectively. For entrepreneurs, writing a book can be a powerful tool to establish authority, expand the reach and even create additional

Growing a Business 1 Min Read

Entrepreneur Magazine: How To Get The Credit You Deserve For You Work

If you know Bozoma Saint John's name, that is not by accident.Yes, she's held high-profile corporate roles — working as the global CMO of Netflix, CMO of Endeavor, chief brand officer of Uber, head of marketing of Apple Music and iTunes, and head of music and entertainment marketing at PepsiCo.

Growing a Business 6 Min Read

How to Craft an Emotional Marketing Message That Hits Home

Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel emotionally connected to.Appealing to your customer's emotions with your marketing messages leaves a lasting impression, as long as you do it effectively and ethically. These are approaches

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