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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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5-Minute Media Training: 5 Essentials Every Entrepreneur Needs to Know
When it comes to speaking with the press, don't make "winging it" your strategy. Even if you know your subject matter inside and out — or you're known for your ability to speak eloquently — preparation is key for entrepreneurs or high-level executives.In my experience, the more media experience someone…
Want Outsized Returns? Invest in Menopause Products.
Approximately 1.3 billion women globally will be post-menopausal by 2030. Despite this large population, there are only a few products and services available today that are specifically tailored to meet their unique health and lifestyle needs. This demographic is not only vast but also able and eager to invest in…
How Amazon Got Americans to Spend $12.7 Billion Without Lifting a Finger
Another year, another Amazon Prime Day. As the data from the brands I manage rolled in, I knew this would be a big year. According to Amazon, this year shoppers purchased 375 million items over two days, up from 300 million items sold last year.Amazon's summer shopping holiday has not…
Gwyneth Paltrow Just Listed Her Guesthouse On Airbnb
A couple of lucky Airbnb guests may soon have the opportunity to stay in The Guesthouse that Goop Built.That's right, good CEO Gwyneth Paltrow took to Instagram today to announce that she's listing the guesthouse on her Montecito property for one night on Airbnb. The "goop-inspired stay" is part of…
This Is the Untapped Market Your Business Shouldn’t Ignore
Video games have not just exploded in popularity since 2020, but global revenue has overtaken the higher-profile film and sports markets, with mobile gaming as the big mover. In the U.S., consumer spending on video games hit $56.6 billion on the back of two consecutive record years, and the industry…
Why Being Profitable is a Business Strategy in Itself
Everybody speaks about a company's culture. But there is an important quote from a professor at Stanford that I remember very clearly: "Being very profitable is a strategy in itself."Profitability is a part of the strategic effort to be a hyper-growth, customer-centric and commercially-minded organization. And yes, it's a strategy.…
How to Negotiate Your Job Offer Like a Pro
Congratulations! You landed the job after a grueling interview process. Typically, a new job is a cause for celebration. But, it can also be stressful considering salary, benefits, and more. You might be left wondering: is it okay to negotiate the terms of the job offer, or is it better…
Borekas Founder Uzi Wizman on Creating a Food Business from Social Media
Uzi Wizman's culinary journey began as a 16-year-old dishwasher. Years later, after opening PSY Street Kitchen in the heart of the Sherman Oaks Shopping Center in Los Angeles, his passion for growth and innovation led to him founding Borekas (pronounced Borekas) Sephardic Pastries.After six years operating the popular PSY Street…
How to Embrace People With Disabilities In Your Workplace
People with disabilities face several barriers to entering the workplace and frequently face discrimination and exclusion. To develop an institution of inclusivity, people with disabilities must be represented and embraced at every level. According to the World Health Report, an estimated 1.3 billion people — or 16% of the global…
3 Ways Leaders Can Use Data to Grow in Shrinking Economies
According to the International Monetary Fund, advanced economies will see an especially pronounced growth slowdown, from 2.7% in 2022 to 1.3% in 2023. Tech leaders are facing economic headwinds, yet encounter continuous pressure to maintain aggressive revenue growth in an increasingly competitive global landscape, which begs the question: How do…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…