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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How to Create Consistent Branding That Sticks
This story originally appeared on Under30CEO.comIn the business world, having a consistent brand identity can set your enterprise apart from the competition. However, many companies grapple with a chaotic brand image that leaves customers unsure of their core identity.By finally injecting your brand with some consistency at a planning level,…
The 4 Most Important Skills I Prioritized When Scaling My Business to Seven Figures
In today's fiercely competitive corporate landscape, sales teams are an integral part of a business's growth and market position. These teams are the frontline warriors who build relationships, close deals and connect with customers. Yet, many leaders mistakenly forget that behind every strong sales team is an effective leader who…
How to Harness Workplace Culture to Ensure a Profitable Exit
Many founders looking to sell their businesses consider offers from private equity firms, which typically buy out most of an owner's stake while giving them a piece of the restructured organization, incentivizing them to fully participate in its transition and scale. These founders are in a unique position to help…
4 Ways to Use PR and Social Media to Boost Your Brand
For centuries, businesses have used different methods of communication to connect with potential customers. Social media platforms are among the latest options that companies have to connect to their target audiences. Having been around for less than or just about two decades, it would be easy to think that social…
Why Every Company Should Start Embracing AI
A few years ago, I was attending a business conference and had an interesting conversation with a fellow business leader. We were discussing what we do and the challenges we faced. What stuck with me was her comment on artificial intelligence (AI): "You either embrace it or get left behind."Her…
The Secret to Heftier Profits and Happier Employees Lies In This Industry
Labor shortages across the U.S. are impacting businesses of every size across all industries, with a whopping 9.9 million job openings and only 5.8 million unemployed workers available to fill the roles, according to the latest data from the U.S. Chamber of Commerce. While many factors are contributing to the…
Evolving a Small Business With Online Marketing
Venturing into the unknown can be difficult, but for business owners, taking a risk to try something new can pay off big time. Wade Dickinson, owner of Heirloom Engravers, had found great success as an engraver, with the endorsement of Tiffany's and many other large corporations, but he was hesitant…
Your Return to Office Strategy is Destined to Fail Without These 4 Steps
The decision on long-term return to office and hybrid work arrangements is no small matter. It's like choosing between a thrilling roller coaster ride and a serene Ferris wheel experience — there's no one-size-fits-all solution. As a leader, making the right choice for your organization is crucial, but haste makes…
5 Ways to Stop Wasting Money on Influencer Marketing
In the world of social media marketing, user-generated content and influencer collaborations are known tools to boost brand promotion organically. They hold the potential to connect with audiences on a deeper level, build trust and drive substantial business growth.However, while these strategies can be powerful, achieving exceptional returns isn't a…
Burger King Is Spending Millions on Renos, Whopper Revamps
Burger King has been on a mission to bring more customers through the door and have a bite to eat, but it's been an uphill battle.Last year, the brand announced its plans to revamp the business with a $400 million investment, with $250 million to be spent improving restaurants and…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…