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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Lacking Trust? Here are 5 Ways to Establish Credibility in Content Marketing
Over the past few years, content marketing has become both a buzzword and a bonafide strategy for brands to establish credibility with their audiences. However, not every piece of content a brand shares has the same impact.Content pieces that make a difference and truly enhance a brand's credibility provide value…
How Threads Fumbled Its Product Launch (and 4 Social Media Fails It Resembles)
In November 2022, Adam Mosseri, Head of Instagram, received a late-night call from Mark Zuckerberg, CEO of Meta (Instagram's parent company), while on a family vacation in Italy to discuss a plan to build the "Twitter-killer."A month after Elon Musk's tumultuous $44 billion acquisition of Twitter, Mosseri found himself speaking…
5 Cognitive Biases That Are Holding You Back
I like to think of myself as a constant learner. I don't believe you can make it very far as a leader without humility, and throughout my three-decade career, I have sought out information on how to improve my leadership skills through practically every medium. Books have obviously been a…
How Technology Can Help Artists Make Money Through Their Online Audiences
This story was originally reported on ReadWrite.com.It's been no secret that the music industry has been struggling over the past couple of decades. After years of spiraling album sales, the industry hit a new low in 2016, with just over 100 million units sold — a nearly 14% decrease from…
The Art Thief Who Fell in Love With His Biggest Score
Adam Worth was the Victorian Era's most infamous thief. He was so sneaky, so devious and so damn good at his job that he became author Sir Arthur Conan Doyle's inspiration for Dr. Moriarity, arch-nemesis of Sherlock Holmes. Worth's exploits earned him the nickname "The Napoleon of Crime," a nod…
How to Be Proactive (Instead of Reactive) in Shaping PR Narratives
The world we live in is a constant dance of change and adaptation, and no industry knows this better than public relations (PR). But in an era where information moves at the speed of light, PR professionals cannot simply react; they must anticipate. They must 'futurecast.'Futurecasting, a blend of data…
How to Rise Above Negativity in Business
Today, we're diving headfirst into the treacherous waters infested with haters, doubters and naysayers — the formidable foes lurking in every entrepreneur's journey. But fear not, for I am here to arm you with the knowledge and attitude required to rise above their negativity and conquer the business battlefield.Let's discuss…
Entrepreneur+ Subscribers-Only Call | August 10: Discover How These Two Rockstars Rocked The Skincare Industry
If you are looking to build a successful business with a strong brand, then join our next Entrepreneur+ Subscribers-Only Call on Thursday, August 10 at 3 PM ET with famous musicians (one from the rock band Incubus) Mike Einziger & Ann Marie Simpson-Einziger. Mike & Ann Marie will share what…
Why You Shouldn’t Hire Top Talent and Focus on Hiring Your Weaknesses
In my decades of entrepreneurship, I've seen other business owners repeatedly make a troubling mistake: finding and hiring folks who are just like them. Admittedly, I've made the same mistake — and learned how problematic it can be.Here's a look at why every entrepreneur must avoid falling into this trap…
Are You Guilty of Poor Onboarding? The Consequences Are Worse Than You Think.
Starting a new job is like diving into a swimming pool. A refreshing and invigorating dive can make for a memorable experience, while a belly flop can leave you in pain and feeling embarrassed. The onboarding process is the dive, and just like a dive, when done poorly, it can…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…