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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Building Solutions In-House or Finding a Partner: Which Is Better?
Customer demands are never static — what people want or need is constantly changing. Businesses that successfully embrace and adapt to these changes will find themselves on the fast track to growth. But with every evolution, companies have to consider whether it makes more sense to find a partner or…
The Pros and Cons of Hiring Family Members in a Small Business
Even though we already had four children, when my husband Phil and I started CorpNet, our goal was not to create a dynastic family firm. Yet here we are, 14 years later, with two kids on the payroll.That's not unusual; there are over 5.5 million family-owned businesses in America. Like…
Don’t Give a Sales Pitch to a Journalist — Tell Them Your Story. Here’s Why.
As entrepreneurs, it's in our blood to always be selling. But when it comes to public relations, pump the brakes on the sales pitch when speaking with reporters.Over the years, I've watched entrepreneurs, CEOs and business owners jump right into their sales pitches with reporters. I suspect they see this…
Dwyane Wade on Retirement, Business and the NBA Hall of Fame
At 6 a.m. in Malibu, you might find Dwyane Wade alone on the beach, waiting for the sun to rise and contemplating the future. After all, the 13-time NBA All-Star, who retired in 2019, deserves to put his toes in the sand. But for Wade, 41, spending time at the…
5 Crucial Leadership Elements to Earn Your Team’s Trust
Trust – it's the performance-enhanced steroid that can transform even the most diverse group of misfits into a high-performance team. Without it, standards and expectations aren't taken seriously and productivity suffers greatly.You have to maintain a high level of trust across your team to ensure buy-in for collective efforts toward…
How This Couple Turned Their Hobby Into a Big Business
In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.)Who are you and what's your business?Brynn McLeod: We are Brynn and Antoine McLeod, the husband and wife…
3 Ways Small Businesses Can Compete with Big Business for Talent
You see it everywhere. "Now Hiring," "Benefits from Day One," or "Join our Team."Everyone is searching for employees, and if you are a startup or small business trying to hire them, the statistics are scary. According to the Bureau of Labor Statistics, there are 9.8 million open jobs in the…
5 Ways to Create Content That’s Actually Helpful
Whether you're creating content for social media or PR pitches, savvy marketers will give you the same advice: Make it useful and actionable. However, what's talked about much less often is how actually to do that.In the media world, those little bits of helpful information are called "service," — and…
7 Things You Need to Do to Make Your Email Marketing More Lucrative
Did you know that 49% of consumers say they'd like to receive an email from a company every week? Email is a marketing channel you can rely on, but results can sometimes feel hard to achieve. Also, even when your emails get good reactions, you can still maximize every campaign…
10 AI Tools That You Should Be Using In Your Business This Year
We hear a lot about AI, and there's no question that this technology will have a great impact on our businesses in the next few years. But what about now? Here are 10 AI tools that you can use today to help increase productivity and hopefully profits.This is the conversational…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…