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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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4 Steps to Turn Your Idea Into a Thriving Business
Idea evaluation is challenging. In fact, according to existing literature, only 6% of all "official" ideas and merely 14% of promising ideas that progress to a development phase manage to achieve commercial success. This stat underscores the arduous task of transforming an idea into a thriving business, emphasizing that the…
Overhaul Your Content Strategy with Blogify for Just $50
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. For many small businesses, a blog is one of the best marketing and…
How to Do Influencer Marketing the Right Way
As a longtime digital marketer, I've seen firsthand just how quickly the marketing and advertising landscape has changed over the past two decades. At the beginning of my career, the only "influencers" available for hire were celebrities in radio, print or television commercials — an expense seldom affordable to small…
You Have to Give Your Employees Freedom to See Excellence — Here’s How to Do It.
Setting people free to do great work is one of the most important principles for a company leader to embrace. Productive employees who are engaged and inspired by their work are the key to workplace excellence. The real question is: How can companies create the circumstances that give people the…
AI Is Coming For Your Jobs — Anyone Who Says Otherwise Is In Denial. Here’s Why.
It was not long ago that my office was a hive of human activity. The soundtrack? The busy clicks and clatters of a dedicated executive assistant masterfully juggling my appointments, memos and ceaseless travel plans. Fast forward to today, and the buzz of the office is decidedly different. It's the…
How to Reclaim Lost Links — and Why It’s Crucial for Your Website’s SEO
Reclaiming lost links — such an interesting phrase that tends to be ignored by people who should actually give it a chance. It's possible that broken links are to blame for the drop in search rankings your website has experienced recently. It is possible for lost links to have a…
Sell More Products, Get More Customers and Make More Money
The following is an excerpt from Grow Your Business: Scaling Your Business for Long-Term Success by the staff of Entrepreneur Media and Eric Butow, on sale now.You've probably heard this saying since you were very young: Don't put all your eggs in one basket. It's trite, but it persists because…
From Faith to Politics: How to Navigate Difficult Conversations in the Workplace
Although the risks are real, the rewards are worth it. What if I told you that having difficult conversations when artfully done, can bring you closer — not further — to your colleagues, friends and family?You don't have to be a diversity, equity and inclusion (DEI) consultant like me to…
7 Metrics to Evaluate the Success of Your Marketing Campaigns
The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it's a strategic imperative that separates thriving businesses from those merely treading water. This article highlights the significance of measuring marketing ROI and explores key performance indicators (KPIs) that can help steer your marketing…
How the Fear of Innovation May Directly Cost You as an Individual
I've been a lawyer for 20 years now. That's mind-blowing to me because it seems like just yesterday that I was driving down to New Orleans for my first year of law school. But the fact remains, 20 years have passed, and I seem to be way better at getting…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…