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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How to Reclaim Lost Links — and Why It’s Crucial for Your Website’s SEO
Reclaiming lost links — such an interesting phrase that tends to be ignored by people who should actually give it a chance. It's possible that broken links are to blame for the drop in search rankings your website has experienced recently. It is possible for lost links to have a…
Sell More Products, Get More Customers and Make More Money
The following is an excerpt from Grow Your Business: Scaling Your Business for Long-Term Success by the staff of Entrepreneur Media and Eric Butow, on sale now.You've probably heard this saying since you were very young: Don't put all your eggs in one basket. It's trite, but it persists because…
From Faith to Politics: How to Navigate Difficult Conversations in the Workplace
Although the risks are real, the rewards are worth it. What if I told you that having difficult conversations when artfully done, can bring you closer — not further — to your colleagues, friends and family?You don't have to be a diversity, equity and inclusion (DEI) consultant like me to…
7 Metrics to Evaluate the Success of Your Marketing Campaigns
The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it's a strategic imperative that separates thriving businesses from those merely treading water. This article highlights the significance of measuring marketing ROI and explores key performance indicators (KPIs) that can help steer your marketing…
How the Fear of Innovation May Directly Cost You as an Individual
I've been a lawyer for 20 years now. That's mind-blowing to me because it seems like just yesterday that I was driving down to New Orleans for my first year of law school. But the fact remains, 20 years have passed, and I seem to be way better at getting…
Building Solutions In-House or Finding a Partner: Which Is Better?
Customer demands are never static — what people want or need is constantly changing. Businesses that successfully embrace and adapt to these changes will find themselves on the fast track to growth. But with every evolution, companies have to consider whether it makes more sense to find a partner or…
The Pros and Cons of Hiring Family Members in a Small Business
Even though we already had four children, when my husband Phil and I started CorpNet, our goal was not to create a dynastic family firm. Yet here we are, 14 years later, with two kids on the payroll.That's not unusual; there are over 5.5 million family-owned businesses in America. Like…
Don’t Give a Sales Pitch to a Journalist — Tell Them Your Story. Here’s Why.
As entrepreneurs, it's in our blood to always be selling. But when it comes to public relations, pump the brakes on the sales pitch when speaking with reporters.Over the years, I've watched entrepreneurs, CEOs and business owners jump right into their sales pitches with reporters. I suspect they see this…
Dwyane Wade on Retirement, Business and the NBA Hall of Fame
At 6 a.m. in Malibu, you might find Dwyane Wade alone on the beach, waiting for the sun to rise and contemplating the future. After all, the 13-time NBA All-Star, who retired in 2019, deserves to put his toes in the sand. But for Wade, 41, spending time at the…
5 Crucial Leadership Elements to Earn Your Team’s Trust
Trust – it's the performance-enhanced steroid that can transform even the most diverse group of misfits into a high-performance team. Without it, standards and expectations aren't taken seriously and productivity suffers greatly.You have to maintain a high level of trust across your team to ensure buy-in for collective efforts toward…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…