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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How to Manage the Expense That’s Costing Your Company a Ton
Many businesses don't give it much thought, but a huge expense lurks in their books that can easily spin out of control. I'm talking about the cost of cloud services, which almost every company needs to compete in today's world.Just how volatile are cloud costs? It isn't a pretty picture.…
Business Growth Stems From Getting the Right Customer Feedback. Here’s How to Get It.
Are you seeking to foster growth and achieve better results for your business this year? In a world where customer expectations are rapidly evolving, the importance of creating a customer-centric culture cannot be overstated. One of the most effective strategies in this pursuit is the implementation of a Voice of…
How to Lower the Risks to Your Brand Reputation (and Build an Image that Wins New Business)
There's little doubt about what brand reputation means to your business and your bottom line. In fact, how people size up your image and, ultimately, connect with your brand, whether online or in-person, is more important than ever.It often takes years to build an image that engenders trust and cultivates…
3 Ways to Build Unbeatable Rapport That Transforms into Trust
Trust is the foundation of any relationship. We follow leaders we trust, buy products from companies we trust and tell the truth to people we trust. When you have rapport, trust can follow if you know how to connect on a deeper level than just creating a harmonious relationship. In…
75th Anniversary Gold-Plated Rhodes Electric Pianos Sell Out in Minutes
Here's one way to lock in your reputation as the gold standard...To ring in its 75th year in business, Rhodes built 75 of its MK8/75AE limited-edition electric pianos adorned with gold-plated controllers. The line marries the classic look of their signature pianos with a special dark matte finish, high-tech internal…
Starbucks’ Pumpkin Spice Latte Turns 20: How It Was Invented
The fall season and Pumpkin Spice Lattes go hand-in-hand, all thanks to Starbucks' signature autumn beverage.Starbucks' most popular seasonal drink (with 600 million PSL sold in two decades, per CNN) is celebrating 20 years of the Pumpkin Spice Lattes this fall. However, Starbucks never imagined the beverage would become such…
How to Master the Art of Brand Messaging With Clear and Consistent Communication
Pick up any guide to brand messaging, digital or analog, small-business-focused or addressed to multinational conglomerates, and you can be sure to find reminders to be consistent. Consistency and clarity are the keys to effective brand messaging,But is brand messaging an art, a craft or a science? And how can…
Elizabeth Chambers of BIRD Bakery on How to Expand in Business with Authenticity
Elizabeth Chambers of BIRD Bakery believes that every person entering her bakery's doors does so with purpose.For her, each encounter with someone — online or in-person — is an opportunity to embrace a connection. So every interaction should be treasured as a gift."I believe everything happens for a reason. And…
How Great Leaders Focus Their Mindset on Growth
The following is an excerpt from Grow Your Business: Scaling Your Business for Long-Term Success by the staff of Entrepreneur Media and Eric Butow, on sale now.Are you running a business or startup that has made it through the past couple of tumultuous years? Congrats! Pat yourself on the back…
How to Manage Rapid Business Growth Through Visionary Leadership
Leading a startup through high growth is exciting yet intimidating. As opportunities continue to arise, entrepreneurs must find ways to manage rapid expansion without compromising stability. To do this successfully requires knowledge from experienced professionals who have been in similar positions and know how best to approach this stage of…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…