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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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3 Keys to Success for Black Women Entrepreneurs
Let's be blunt. Being a Black entrepreneur is different from our counterparts. Not always in a bad way, just dissimilar. However, we do face challenges or have experiences that are sometimes difficult to understand or articulate unless you're in our shoes or you live through them. What might seem routine,…
How Trusting Your Employees Leads to Long-Term Business Success
There are certainly a lot of talented people out there! Trusting them to help guide your company in the right direction is only the first step. It is also vital to trust yourself that you made the right decision in hiring said talented person.In the fast-paced and ever-evolving landscape of…
How to Use Human Psychology to Crush Your Sales Goals
Although the marketing world has been changing drastically over the years, some things have stayed the same. I'm talking about human psychology. There are tried and true tactics that win every time based on how we behave and what signals our subconscious behavior and emotional triggers.According to McKinsey & Co.,…
4 Critical HR Mistakes Companies Make That Hurt Their Growth
In the ever-evolving landscape of business growth, companies must navigate a myriad of challenges that extend beyond visionary ideas and innovative products. Thriving in this environment requires not only a strategic vision but also a strong foundation in human resources. As organizations expand, the importance of robust HR practices becomes…
5 Ways to Build Brand Trust (and Why It Matters More Than Ever Before)
After being bombarded with traditional advertising for decades, consumers today are fatigued from facing digital advertising at every turn. As a result, their behaviors and preferences have evolved. Customers today do not want advertisements forced upon them. They seek authenticity. They don't want to buy from a brand that interrupts…
10 Mistakes to Avoid When Selling Your Startup
A lot can happen in 90 days. I lost my first acquisition offer, got married, almost lost another offer, persuaded the buyer to stick with it, and finally sold my first business. At any moment, the right shove from the wrong direction might've killed my deal. Thankfully it closed.Five years…
How to Expand Your Business Abroad For Maximum Success
For many small business owners and entrepreneurs, operating internationally from day one is crucial to long-term success. But starting a small business domestically is hard enough, how can these leaders be expected to go global so quickly?Contrary to popular belief, expanding a small business internationally is a much more manageable…
Scale Your Small Business in 8 Steps
The following is an excerpt from Grow Your Business: Scaling Your Business for Long-Term Success by the staff of Entrepreneur Media and Eric Butow, on sale now.There are always smaller competitors waiting to take your market share, and it's only a matter of time before you transition from the hunter…
The Ultimate 11-Step Guide to Crafting the Perfect Media Kit for Startups
Did you know that 90% of startups fail within their first five years? One of the key factors behind this alarming statistic is the lack of effective branding and public relations strategies. This causes startups to fall behind in credibility and recognition, resulting in failure to establish their new brand.…
Gregg Majewski of Craveworthy Brands on the Advantages of Being #2
Gregg Majewski, the visionary hospitality industry veteran behind Craveworthy Brands, has shown that innovation, hospitality, and a commitment to human connection can lead to exceptional achievements.As a former C-Suite employee of Jimmy John's sandwich chain, the leader learned that success didn't solely hinge on being at the top spot of…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…