Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
Ever look up from your desk and think, "Is this why I built my business?"If you're like me, you built a business to spend less — not more — time at your desk. You wanted time for your family, new business ideas, and, frankly, just more time to not work.We…
Time is one of the most valuable resources for CEOs aiming to win their day. Unlike other resources, time cannot be replaced or gained back. Once it has passed, it's gone forever. And in this age where business has to move at breakneck speed, the ability to manage time effectively…
Join us on July 18th at 2:00 PM ET for an exclusive webinar with Jordan Nathan, founder of the non-toxic kitchenware brand Caraway. Jordan shares his insights and strategies for product development and marketing that grew Caraway's annual revenue by over 500% in just 4 years.Key Points:Inspiration: Learn how a…
There are few guarantees in business, but this one is certain: If you don't keep customers, you won't have a business for long. Yet, at a time when most companies are desperately trying to maintain customer loyalty (retention is more profitable than acquisition, after all), there's often a missing link…
Reed Hastings has said the secret to his success as CEO at Netflix is what he calls, "farming for dissent." Disagreements with the boss, he says, allow new ideas and strategies for growth to come to a leader's attention, and a leader's efforts to draw out dissent help people feel…
One of my favorite brainstorming frameworks is the SCAMPER technique. It stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Advertising executive Alex Faickney Osborn developed the original principles in 1953. Then, Bob Eberle turned them into a memorable acronym and expanded on the concept in…
Software as a service (SaaS) is a booming industry full of potential and innovation. However, many SaaS businesses rely heavily on paid advertising for lead generation and customer acquisition, often overlooking the incredible power of organic traffic. This leads to high customer acquisition costs, which slows down business growth.Search engine…
Starting a business may sound like a major accomplishment, and on a certain level, it is. But the real question is: can it survive? 60% of startups don't make it to Series A funding. Of those that do, more than a third don't make it to Series B.What quickly brings…
The post-global shutdown career landscape requires more than survival — it demands new skills to achieve professional fulfillment."Toto, I've a feeling we're not in Kansas anymore!" - Dorothy, The Wizard Of Oz"It's no surprise that the career landscape has been irreversibly transformed by the global shutdown. For many of us,…
We are constantly bombarded with short-lived trends, from the Met Gala and Fashion Week to TikTok dances, skincare secrets, memecoin metas and everything in between. In an age of rampant virality, a monoculture can form, even when everything feels decentralized. We all follow at least a few trends on a…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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