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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.
Becoming an entrepreneur and creating a company that creates positive change is a dream that has driven ambitious people since the beginning of the modern economy.But where do you start? How will you create a meaningful product or service that stands out amid the noise of today's highly competitive and…
Recent Graduate’s ‘Simple’ Side Hustle Earns Nearly $60,000
This Side Hustle Spotlight Q&A features Angelina Licari, a 23-year-old recent college graduate based in Dallas, Texas. Licari has been earning consistent income as a seller on Poshmark, a social commerce marketplace featuring new and secondhand clothing and other products.Image Credit: Courtesy of Poshmark. Angelina Licari.When did you start your…
3 Steps to a Successful Business Through Digital Transformation
Let's face it — the current business landscape is volatile, and it's more crucial than ever to use any tools we can to keep up. AI and innovative solutions should be built into every modern business's technology stack to thrive amidst disruption. If a company cannot push through the ebbs…
How to Leverage Data to Attract and Retain YouTube Subscribers
Digital technology has changed dramatically how brands and creators connect with their audiences. Perhaps the most important change has been the ability to measure the impact of any digital marketing activity accurately. YouTube is no exception. The platform's extensive analytics dashboard gives users access to a myriad of data about…
5 Strategies to Know As You Scale Your Business
Like every entrepreneur, you likely aspire to drive profits in your service-based company. But how do you achieve this goal? The answer lies in scaling. It's imperative to grasp the difference between growing and scaling your operations. While growing entails taking on more projects to increase revenue, scaling focuses on…
5 Common AI Buzzwords All PR Pros Need to Know
Generative AI has been around for over a year, disrupting the public relations industry and making communicators wonder about the future of their work. People are uncertain, especially with all the unknowns that the technology brings with it.However, this fear is preventing people from understanding artificial intelligence's capabilities, leading people…
4 Emerging Link-Building Trends You Need to Know About
At first glance, links are such seemingly uncomplicated things in the space of search engine optimization (SEO). It's just about hyperlinking a URL to anchor text, right? Wrong.Links are laden with complexities — and like many other SEO experts out there, I completely understand the challenges involved in the link-building…
This CEO Is Encouraging His Employees to Start Side Hustles
Nearly two in five (39%) of U.S. adults have a side hustle — and despite the fact that many of them use the extra cash earned to pay essential bills, not every 9-5 employer is as supportive as the next.That's why side hustle expert and remote work advocate Daniella Flores…
Chef Shares Secret to a Successful Restaurant
When it comes to hospitality, Chef Michael Mina believes success is all in the details. The renowned restaurateur stands out in the culinary world for his exceptional cooking skills and his unwavering commitment to guest experience and innovative management. His philosophy centers on the belief that every detail matters and…
How to Craft Landing Pages That Convert Clicks into Customers
Marketing campaigns need more than just clicks to succeed.While well-targeted audience segments, cost-efficient ads and effective CTAs might drive substantial traffic, a landing page is what persuades potential customers to continue their journey with your business, whether to request further information or purchase.Effective landing pages can significantly impact the success…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…