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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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6 Cost-Effective Ways to Acquire Brand Ambassadors
Brand ambassadors are crucial in boosting your brand's visibility and credibility. They influence consumer opinions and extend your brand's reach. However, partnering with high-profile ambassadors can be expensive. Fortunately, there are budget-friendly ways to attract and engage brand ambassadors effectively.1. Encourage customer advocacyLeverage something invaluable already at your fingertips: User…
Why Remote Work Policies Are Good For the Environment
Environmental, Social, and Governance (ESG) criteria carry more weight than ever for individuals and companies committed to sustainable and ethical practices. Broadly, ESG criteria push beyond financial metrics in their assessment of company performance, instead focusing on environmental stewardship, social responsibility, and corporate governance.Therefore, a fascinating balance needs to be…
Why Accurate Local Listings Are Critical for Business Success
Accurate local listings are more important than ever for businesses. But what are local listings anyway? Local listings are virtual storefronts that give customers a general overview of the business, such as when it is open and how they can reach the business.And these listings are very vital for business…
The Content CEO Shares His Secret for Success
Have you ever wondered how some people turn their passions into successful careers? Roger Rojas, known as The Content CEO, says that it comes down to staying curious, seizing opportunities, and surrounding yourself with supportive individuals.Related: Here's How to Write Your Own Formula for SuccessSaying Yes to New ChallengesOn this…
5 SMS Marketing Best Practices to Help You Sell More Stuff
SMS marketing is one of the most profitable and effective channels for getting customers' attention. Eighty-four percent of customers want texts from businesses — they read those messages instantly, and they take immediate action.This form of marketing can be a game-changer for your business, but you've got to follow these…
10 Simple Online Side Hustles to Boost Your Bank Account
If you can find a few extra hours in a week and you're willing to work smarter with a long-term vision, you can create a side hustle that boosts your bank account and forges a direct path to financial independence.I've personally done it over the past 16 years, and have…
How This Couple Transformed a Gas Station Kitchen Into a Legendary BBQ Destination
Joe's KC Bar-B-Que was made famous by serving 'que from a neighborhood gas station.But it's their dedication to the craft that has made them legends.Joy Stehney, co-founder of Joe's Kansas City Bar-B-Que, exemplifies the true spirit of entrepreneurial grit and passion. Alongside her husband Jeff, a BBQ Hall of Famer,…
6 SEO Tips to Help You Rank in the New Era of Quality Content
Many small business owners are feeling the impact of Google's March 2024 core update. Your rankings may have taken a hit, your traffic is down, and you're left wondering how to recover. The frustration of seeing your hard-earned rankings slip away can be overwhelming, especially when you're not sure what…
How to Successfully Implement DEI Initiatives
Crafting an effective Diversity, Equity and Inclusion (DEI) strategy is essential for modern businesses — not just for ethical reasons but also for significant financial benefits. A well-implemented DEI strategy ensures every voice is heard, creating a sense of belonging and trust among employees. This boosts retention rates significantly, as…
Why You Need a Contribution Mindset to Thrive in 2024 and Beyond
As the world becomes more connected, it also becomes more conscious of how actions affect climate. Sustainability is a core value among millennial and Gen Z consumers, who make up the majority of today's spending power across all industries. By investing in businesses committed to making a difference, you can…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…