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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Her ‘Shocking’ Discovery Led to a Side Hustle and Over $300k
In 2022, Elenor Mak, now founder of doll company Jilly Bing, was busy balancing her business development role at a healthcare company and raising her 2-year-old and 4-year-old children. Back then, she "was definitely not looking to start" a side hustle. She'd founded an ecommerce fashion company in the past…
How to Choose the Right Pricing Strategy for Your Small Business
Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. Over the last two years, companies across the globe have worked diligently to protect their profit margins by increasing their prices as their costs rose. For small business owners, this creates…
Frank McCourt Jr. Shares His Passion for Creating a Safer Internet
This week on How Success Happens, I spoke with Frank McCourt Jr., the executive chairman and founder of Project Liberty and former owner of the Los Angeles Dodgers. He's had a successful career in building and infrastructure projects but, more recently, has turned his attention to a new infrastructure project…
6 Money-Saving Strategies to Comply with Key Rules and Regs
A business that can't comply with important rules, its own or the government's, can find itself paying serious penalties. But new strategies are emerging to keep employees on the compliance rails — and keep more money in the corporate checkbook.Recent research from CYPHER Learning found the average U.S. organization pays…
Revive Your Content Strategy With These Powerful Techniques
There's a new kid on the block in the inbound marketing space. While practically every marketer worth their salt knows about inbound marketing, the new concept I'd like to introduce is inbound blogging and its multifaceted techniques.A critical aspect of every business's marketing toolkit, inbound blogging is a cost-effective and…
A 5-Time Founder Shares His Best Success Tips
This week on How Success Happens, I spoke with Godard Abel, co-founder and CEO of B2B software marketplace G2. Before G2, Abel built cloud CPQ software pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce). He has an incredible career full of trials and tribulations, and I was curious…
How a Solopreneur Creates Word-of-Mouth Marketing Magic
Starting and growing a small business alone is a unique challenge, which Trickery owner Aaron Rabkin knows all too well. At Trickery, a magic and comedy show in Chicago, Aaron does it all: hosts the show, writes the scripts, manages the finances, and even cleans the entire venue.Aaron opened Trickery…
7 Keys to Achieving a Balanced Recruitment Strategy
Imagine building a team like crafting a masterpiece; every hire adds a unique touch, and recruitment stands as a pillar that determines the future trajectory of a company.The debate between prioritizing skills or cultural fit has been longstanding, with both having their merits. But how did we arrive at this…
What to Consider Before Hiring Google Ads Consultant or Agency
The average small to mid-sized business spends about $10,000 annually on Google Ads.Naturally, there are a lot of agencies and experts offering their "Google Ads Management Services" right now. If you're planning to hire someone to optimize your campaigns and are wondering what to look for, this article is for…
How Smart Technologies Are Revolutionizing Supply Chain Management
Supply chain management plays a pivotal role in the success of any enterprise. Entrepreneurs and business owners are constantly seeking innovative ways to optimize their supply chains, reduce operational costs and enhance overall efficiency.This is where the Internet of Things (IoT) and smart technologies step in to revolutionize the field…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…